Part 2 of 3: workshop [note: student examples removed]

1. Part 2 of 3
Visual Storytelling:
Communicating
Sustainability
Arlene Birt | www.backgroundstories.com
visual storyteller & information designer

2. Communication Challenges:
Lack of Connection

3. Sustainability
Depends on Context

4. Sustainability
Depends on Context
It’s a System.

6. Exercise: Life Cycle Narrative
The Pencil’s Story
• Think from the perspective of the pencil.
• What steps and processes do you journey
through?
• Usingsome of the provided info, outline
or map the system of this pencil.

10. MATERIAL LIST: Pencil
PRODUCTION:
Material or Process gms lbs factor eco-impact
graphite (sub. carbon) 1 0.002204623 26 0.057320188
red cedar wood 2.6 0.005732019 11 0.063052207
aluminum rolling 0.000440925 13 0.005732019
aluminum (typical) 0.2 0.000440925 90 0.039683207
paperboard (unbleached)/12 0.967 0.025573622 10 0.255736224
paint (oil based) 0.4 0.000881849 23 0.020282528
eraser (sub. Natural rubber) 0.4 0.000881849 4.1 0.003615581
plastic case (HDPE)/12 0.61 0.016314207 12 0.195770489
Production Sub Totals 6.177 0.052470018 0.641192443
USE:
Transport LA-Mpls factor tons miles eco-impact
16 ton truck 1/2 full 2.4/ton-mile 0.000026 1520 0.094848
Use Sub Total Per Pencil 0.094848
END OF LIFE:
Landfill Material gms lbs factor eco-impact
aluminum (typical) 0.2 0.000440925 1000 0.440924524
paperboard (unbleached)/12 0.967 0.025573622 85 2.173757905
plastic case (HDPE)/12 0.61 0.016314207 8.4 0.137039342
Landfill Sub Totals 2.751721772
Total Eco-Impact Per Pencil 3.487762215
Total Eco-Impact Per Sharpening .0363308564
(Assumes 96 sharpenings per pencil)

12. Exercise: Life Cycle Narrative
The Pencil’s Story
• Think from the perspective of the pencil.
• What steps and processes do you journey
through?
• Usingsome of the provided info, outline
or map the system of this pencil.

13. Visual Life Cycles:
Examples:

14. RAW MATERIAL
EXTRACTION
by Craig Johnson

15. Visual Storytelling is:
Multi-Disciplinary
• Graphic Design
• Information Design
• Communication/Marketing
• Psychology

16. Science + Art
Facts + Emotion

17. Methods of
Visual Storytelling
(to communicate sustainability)
• Narrative/Storyline
• Data Visualization
• Geographic

18. Narrative:
http://www.patagonia.com

19. Narrative:

20. Data Visualization:
http://www.gapminder.org

21. Geographic:
California College of the Arts, URBANlab

22. Benefits of Narrative
• Sequential
• Presents info in a clear, step-by-step way
• Everyone loves a good story

23. Anatomy of a Visual,
Narrative Story
• Storyline
• Content
• Evidence (Data & Statistics)
• Supporting Text to Add Detail

24. Storyline:

25. Content:

26. Evidence:

27. Supporting Text:

28. Interactive Storytelling:

29. Genres of Interactive Narrative Visualiztion:
Martini Glass Structure
Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer
http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf

30. Genres of Interactive Narrative Visualiztion:
Interactive Slideshow
Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer
http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf

31. Genres of Interactive Narrative Visualiztion:
Drill-Down Story
Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer
http://vis.stanford.edu/files/2010-Narrative-InfoVis.pdf

32. Examples: (my work)

33. We are endlessly TIED TO
THE WORLD through the
things that we consume.

34. Aim:
Inspire ownership among
consumers on the impact
of their everyday decisions.