This presentation is meant to inspire businesses and individuals to think outside of the box when integrating social media into their marketing initiatives.
2. There are tons
of companies
fighting for
attention on
social
networks.
3. 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
photo by luc legay on flickr.com
4. 2/3 OF THE GLOBAL
INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
photo by Adrian Wallett on flickr.com
5. photo byBruno Girin on flickr.com
VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR
ONLINE ACTIVITY — AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
6. Time spent on social
networks is growing at 3X
the overall Internet rate,
accounting for 10% of all
Internet time.
Nielsen, Global Faces & Networked Places, 2009
photo by strange_wax on flickr.com
7. Social media is
democratizing
communications.
Big time.
“Technology is shifting the power away
from the editors, the publishers, the
establishment, the media elite. Now it’s
the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
18. Quality isn’t job first. Being totally fucking
amazing is job first.
—Ryan Hinricher
19.
20. Interaction is your most effective tool for setting
yourself apart from your competition and to
reach your target audience on social networks.
21.
22. Breakdown:
Drop 10 facebook friends = Free Wopper
Each dropped friend would be noti ed of the sacri ce
Each dropped friend would be asked to join the
campaign
Project took 8 weeks
23. In only 10 days 233,906 people were sacrificed.
24. There is a way to do it better - nd it.
—Thomas A. Edison
As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb.
When a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn’t fail
1,000 times. The light bulb was an invention with 1,000 steps."