5. BIG PICTURE
•80% of consumers are more likely to try friends’ suggestions
because of social media
•74% of consumers encourage friends to try new products
because of social media
•72% of consumers use social media to stay engaged with brands
•Less than half of brands use social media
to drive awareness
•Only ¼ of brands say word of mouth
marketing is a top priority
•One in ten brands say social media is a
top priority
6. BECOME A “SOCIAL COMPANY”
What is a Social Company?
Social Company – A business that uses social tools and
techniques to become more engaging and transparent
Social
Engaging Transparent Flexible
Company
7. BECOME A “SOCIAL COMPANY”
Analyze your data
Align your Look at
business goals engagement Have a risk
Gain Social
with your from different management
Trust
company and unique plan
culture angles
8. SOCIAL MEDIA RECRUITING
CREATE A DIGITAL EMPLOYMENT BRAND
Employment Brand - the full physical, intellectual, and emotional experience of people who
work there, and the anticipated experience of candidates who might work there. It is both
the vision and the reality of what it means to be employed there. It is both the promise and
the fulfillment of that promise. The employer brand radiating out of your organization’s
name inspires loyalty, productivity, and a sense of pride... or it doesn’t.
9. ERIC ANDERSON
Fresh Encounter Inc.
Executive Vice President
Findlay, Ohio
10. MOBILE MARKETING
95% Message
Open Rate
8% Coupon
Redemption Rate
Software Trumpia | Signal | iZigg
11. E-MAIL MARKETING
25% Email Open Rate
50% Coupon Open Rate
Software Constant Contact | Exact Target | MailChimp
13. ICE CREAM DREAMS
THE RESULTS
PRAIRIE COMMUNITY
FARMS MARKETS
123% FACEBOOK
FAN INCREASE 22% FACEBOOK
FAN INCREASE
PRAIRIE PRAIRIE
FARMS FARMS
3.5% CASE
MOVEMENT 10.1% DOLLAR
MOVEMENT
14. MIND BLOWING DATA
Lowe’s El Paso
Social Media Data (1 day)
Facebook Users - 306,600
Facebook Page Posts - 680
Grocery Tweets - 1,181
Empty Fridge
Need Groceries
Making A Grocery List
Go Grocery Shopping
Tweet-pact - 127,759 People
(Twitter Impact)
Steer or Cattle Tweets = 1
15. IT WORKS.
We have begun to effectively “listen” and “re-communicate” with our
audience using a fraction of our traditional marketing budget.
16. THE AVERAGE TEXT COST $.02-$.10
BUT EVERYONE WHO GETS IT, WANTS IT.
