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Know the Rules But Play Your Own Game:
 How Self-Branding and Entrepreneurial
  Thinking Can Advance Your Career
       Leadership Empowerment Institute
                 July 27, 2012
“I‟m Not a Businessman;
I‟m a Business, Man!”
 Writeyour business plan
 Why should someone invest in you?
 Know how to tell your story
The Basics
 Have  strong written and verbal
  communications
 Understand your Emotional Intelligence
 Be self-aware and constantly seeking
  improvement
 Learn how to take feedback
                                  READ:
Relationships
 Relationships   will outlast jobs, businesses, locations
  and more
 “To Serve is to Lead”
     Help others fulfill their dreams
     Mentor and share your life lessons
 Seek out smart, creative, driven people and spend
  as much time as possible with them
 Get „a reputation‟… in a good way!
Passion
 Discoverwhat you are passionate about
 Make a plan to have a positive impact
 Know what others are passionate about
  and encourage them
See the Possibilities
 Job description vs. impact
 Colleague vs. life-long friend




               Caine‟s Arcade
Build YOUR Brand
 Be an expert about something!
 Twitter
 Website
 LinkedIn
 Personal email
Rules I Live By…
   If a venture capitalist or angel investor wants to give you
    money – take it!
   Never re-hire
   Send handwritten thank you notes
   Sign up for Google Alerts
   Be concise and don‟t waste time – you won‟t get it
    back!
   Don‟t allow your job to define you!
   Know your long-term goals and make sure what you are
    doing today will matter
   Every time you say yes to something you are saying no
    to something else… be careful!
   Know how to read financials but have a good
    accountant
   Have a lawyer write your contracts
   Know your value!
72 Hour Challenge
 What   will you do in the next 72 hours with
  the information you have learned this
  morning?
 Keep/Lose/Change
Contact Me!
 Rachel Armbruster
 rachel@armbrusterconsulting.com
 512-944-3417
 www.linkedin.com/in/rachelkarmbruster
 @rarmbruster
THANK YOU!

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Know the rules but play your own game

  • 1. Know the Rules But Play Your Own Game: How Self-Branding and Entrepreneurial Thinking Can Advance Your Career Leadership Empowerment Institute July 27, 2012
  • 2.
  • 3.
  • 4.
  • 5. “I‟m Not a Businessman; I‟m a Business, Man!”  Writeyour business plan  Why should someone invest in you?  Know how to tell your story
  • 6. The Basics  Have strong written and verbal communications  Understand your Emotional Intelligence  Be self-aware and constantly seeking improvement  Learn how to take feedback READ:
  • 7. Relationships  Relationships will outlast jobs, businesses, locations and more  “To Serve is to Lead”  Help others fulfill their dreams  Mentor and share your life lessons  Seek out smart, creative, driven people and spend as much time as possible with them  Get „a reputation‟… in a good way!
  • 8. Passion  Discoverwhat you are passionate about  Make a plan to have a positive impact  Know what others are passionate about and encourage them
  • 9.
  • 10. See the Possibilities  Job description vs. impact  Colleague vs. life-long friend Caine‟s Arcade
  • 11. Build YOUR Brand  Be an expert about something!  Twitter  Website  LinkedIn  Personal email
  • 12. Rules I Live By…  If a venture capitalist or angel investor wants to give you money – take it!  Never re-hire  Send handwritten thank you notes  Sign up for Google Alerts  Be concise and don‟t waste time – you won‟t get it back!  Don‟t allow your job to define you!  Know your long-term goals and make sure what you are doing today will matter  Every time you say yes to something you are saying no to something else… be careful!  Know how to read financials but have a good accountant  Have a lawyer write your contracts  Know your value!
  • 13. 72 Hour Challenge  What will you do in the next 72 hours with the information you have learned this morning?  Keep/Lose/Change
  • 14. Contact Me!  Rachel Armbruster  rachel@armbrusterconsulting.com  512-944-3417  www.linkedin.com/in/rachelkarmbruster  @rarmbruster

Notes de l'éditeur

  1. Living Your Legend blogAlways be ready to make your 30 sec pitch and PRACTICE IT, REFINE IT….
  2. Host your own focus groupAsk friends and colleagues for feedbackCall old colleagues for feedback – try to balance the good with the bad
  3. Breakfast meet-upLunch brainstorming and ask others to submit topics for discussion or things that are keeping them up at nightStart a book club at work, with friends, etc.Handwritten notes – Thank you cards when I leave a position/companyInterns are now professors at universities, clients and sub-contractors
  4. Be fiercely passionate about something – a cause, your family, self-improvement, Austin…How will your passion make a difference? Why will it matter?Experience at the optometrist – What are you passionate about? How do you spend your free time? SAILING…Be known as someone that makes dreams come true – example: New Year’s Eve ‘bucket list’
  5. Watch Caine’s Arcade on Vimeo http://vimeo.com/40000072 Games are played on a field and with rulesArtists choose their ‘box’ with a canvas, building, etc.Architects have to work with a given space, building restrictions and more