AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns

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Steve Hammer

Marketing Technology Design

@armondhammer
THE ME SLIDE
FAMILY
What it’s all about
FOOD AND WINE
Is there any good food in
NYC?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based Internet
Marketing Agency

@armondhammer
AUTOMATION FRAMEWORK
Its not enough to just automate
We are not the tool
Think in levels, don’t jump too far too fast
Monitor for Success
FIND FIX SCALE SUCCESS

@armondhammer
FILTERS
Massive, ever growing list of data slices
Can use multiples
Quick way to dive deep in to large campaigns
If you can’t articulate, you can’t automate

@armondhammer
Target CPA
Cost /
Conversion
Filter
Basic Bidding
Model

@armondhammer
THREE OPTIONS
EMAIL BID CHANGE
Position Targeting
Bid to Target
Get on Page
Budget Alerts
Daily Updates
Warnings
PAUSE/START
Timed Sales
Poor Performance

@armondhammer
STATE WHAT YOU WANT
Metric
When
bounce
rate
Target
Exceeds
50%
Action
Reduce
bid 10%

@armondhammer
UNLOCK
External
Feeds
Parameters
in Ads
Labels
Hourly
Runs
Calculations
Data
Exports

@armondhammer
RESOURCES
FAS.COM OPTIMZR
Free and Paid Library of Adwords
tools
www.optmyzr.com/scripts/
Evolving blog with some
extensive and powerful scripts
www.freeadwordsscripts.com
GOOGLE
Google Supports with sample
code and complete scripts
developers.google.com/adwords/scripts

@armondhammer
FIRM BUDGETS
https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets
http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

@armondhammer
SALE COUNTDOWN
https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown
Only {param1: a few} hours left for delivery by
tomorrow

@armondhammer
LINK CHECKER
https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html

@armondhammer
BASIC METHOD
Make Changes
Keyword.setMaxCpc SetParam Keyword.pause
Select Keywords
AdWordsApp.keywords.withcondtion
External Data Source
urlFetchApp

@armondhammer
BID BY WEATHER
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

@armondhammer
USE CRIME STATS
http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html

@armondhammer
LIVE TWITTER FOLLOWERS
http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

@armondhammer
CONNECT WITH US
WE ARE HERE SOCIAL NETWORKS
Dallas TX
LOCATED
support@rankhammer.com
QUESTIONS
Visit our pages for regular
competitions, company news
and event details!
TWITTER
WEBSITE
LINKEDIN
@armondhammer
www.rankhammer.com
www.linkedin.com/a/armondhammer

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AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns

1. @armondhammer ADWORDS AUTOMATION ARCADE PRESENTED BY STEVE HAMMER

2. @armondhammer THE ME SLIDE FAMILY What it’s all about FOOD AND WINE Is there any good food in NYC? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency

3. @armondhammer AUTOMATION POWER

4. @armondhammer AUTOMATE?

5. @armondhammer AUTOMATON CAN’T FIX BAD

6. @armondhammer REQUIRES INSIGHT

7. @armondhammer PROPER MEASUREMENT

8. @armondhammer AUTOMATION FRAMEWORK Its not enough to just automate We are not the tool Think in levels, don’t jump too far too fast Monitor for Success FIND FIX SCALE SUCCESS

9. @armondhammer FILTERS

10. @armondhammer FILTERS Massive, ever growing list of data slices Can use multiples Quick way to dive deep in to large campaigns If you can’t articulate, you can’t automate

11. @armondhammer Target CPA Cost / Conversion Filter Basic Bidding Model

12. @armondhammer IDENTIFY PATTERNS

13. @armondhammer REPETITIVE TASKS

14. @armondhammer RULES AUTOMATION

15. @armondhammer ONE BUTTON

16. @armondhammer THREE OPTIONS EMAIL BID CHANGE Position Targeting Bid to Target Get on Page Budget Alerts Daily Updates Warnings PAUSE/START Timed Sales Poor Performance

17. @armondhammer STATE WHAT YOU WANT Metric When bounce rate Target Exceeds 50% Action Reduce bid 10%

18. @armondhammer SCRIPTS

19. @armondhammer UNLOCK External Feeds Parameters in Ads Labels Hourly Runs Calculations Data Exports

20. @armondhammer MARKETERS DREAM

21. @armondhammer FIRST SCRIPT

22. @armondhammer SCARY?

23. @armondhammer

24. @armondhammer RESOURCES FAS.COM OPTIMZR Free and Paid Library of Adwords tools www.optmyzr.com/scripts/ Evolving blog with some extensive and powerful scripts www.freeadwordsscripts.com GOOGLE Google Supports with sample code and complete scripts developers.google.com/adwords/scripts

25. @armondhammer STARTING A SCRIPT

26. @armondhammer FIRM BUDGETS https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

27. @armondhammer COUNTDOWN TIMERS

28. @armondhammer SALE COUNTDOWN https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown Only {param1: a few} hours left for delivery by tomorrow

29. @armondhammer BAD LINKS

30. @armondhammer LINK CHECKER https://developers.google.com/adwords/scripts/docs/solutions/link-checker http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html

31. @armondhammer EXTERNAL DATA

32. @armondhammer BASIC METHOD Make Changes Keyword.setMaxCpc SetParam Keyword.pause Select Keywords AdWordsApp.keywords.withcondtion External Data Source urlFetchApp

33. @armondhammer BID BY WEATHER https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

34. @armondhammer USE CRIME STATS http://www.freeadwordsscripts.com/2013/04/put-current-crime-statistics-in-your.html

35. @armondhammer LIVE TWITTER FOLLOWERS http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

36. @armondhammer CONNECT WITH US WE ARE HERE SOCIAL NETWORKS Dallas TX LOCATED support@rankhammer.com QUESTIONS Visit our pages for regular competitions, company news and event details! TWITTER WEBSITE LINKEDIN @armondhammer www.rankhammer.com www.linkedin.com/a/armondhammer

37. @armondhammer THANK YOU FOR LISTENING

38. @armondhammer

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