The best two features of adwords scripts are the ability to use scripts at the MCC level and to integrate automated feed data for faster updates. However, these are often glossed over in many lessons for scripts. This dives into some of the considerations for a person that's started with scripting, but hasn't made the leap to these advanced topics.

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SCRIPTS
M C C a n d Fe e d s
S te ve H a m m e r
P re s i d e n t ,
R a n k H a m m e r

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Scripts
Preach about POWER

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The Brain of Scripts
Time Savings
Error Checking
Experiments
Scale
Dynamic Response
Reporting

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Most often – Feeds are the best

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Most often – We don’t detail feeds

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Obligatory about me
FAMILY
What it’s all about
FOOD AND
WINE
Eating as an art
form?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based
Internet Marketing
Agency

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True Story - Why MCC

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Built custom scripts – Way over did it

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3 months later – zero invoices paid

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4th month – account disconnected

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Other reasons to MCC script

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Other reasons to MCC script

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An MCC script challenge

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Quick Refresher
When
• Conditions
In
• Item
Scope
Change
• Operation
Unless
• Limits
Selector Iterator logic

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Converting a Script
When
• Conditions
In
• Item
Scope
When
• Conditions
In
• Item
Scope
Change
• Operation
Unless
• Limits
Account Selector
Original Logic

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Starting Script
A defined method
Selector
Iterator
} End
Begin {

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Selecting

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Selecting

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Putting together

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Warning

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One Account First
Backup to Editor
Restore for “undo”

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Lots of accounts - Parallel
executeInParallel replaces mccApp.select
Now calls a function, not inline code
https://developers.google.com/adwords/script
s/docs/examples/mcc-scripts#update-multiple-
accounts-in-parallel

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More than 50?
https://developers.google.com/adwords/scripts/docs/solutions/mccapp-manager-template

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Bonus to Large Manager Account Template

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Feeds

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Semi-true story: Feeds

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Private - authenticated

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Meat of the Weather Script

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UrlFetchApp – header authentication

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UrlFetchApp – Other Validations
https://github.com/googlesamples/apps-script-oauth2
Required deprecated secure data
connector

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Jason

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JSON

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Key Performance Tip

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Looping the feed

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Using the data
Whole Data set with index
Specific Element “validUntil” Single Record

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Feed Structure

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Debugging Tips

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Bonus

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Code – It’s logic

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JavaScript Lessons
http://www.codecademy.com/tracks/javascript
http://www.w3schools.com/js/default.asp
http://www.learn-js.org/
https://www.khanacademy.org/computing/computer-
programming

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Scripting Presentations
https://events.withgoogle.com/adwords-
scripts-workshops-2016/

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90+ Free Scripts
https://www.rankhammer.com/blog/2541/
i-heard-you-like-adwords-scripts

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