Digital media will provide the next level of growth to Indian SMEs with the defined ROI part which makes the conviction o the brand engagement with its target audience and helps create influence online building communication

1. Digital Engagement for SMEs
Aroon Kumar

2. Agenda
• Current Scenario
• Why Digital?
• Indian SMEs using digital media
• Case Study – B2C & B2B
• Opportunities
• Challenges
• ROI

3. Current Scenario

4. What is common among these?
These were sold on E-commerce Portals through Mobile-Web

5. Facts to consider…….
.Worldwide Internet Users
Your Customers are there!
Internet Users in Asia
Are You?
Internet Users in India
Mobile Users in India

6. The rise of Mobile-web in India
• 32% of the total mobile users in India are accessing internet
through their mobile phones (smart phones)
• 4 out of every 5 smart phone users use mobile search and go
to the recommended sites using mobile-web
• Mobile is helping the growth of internet accessibility in India
and the penetration is higher than the broadband
penetration.
• 14% of the domestic air-travelers who book tickets from travel
portals book it using their mobile phones
• By the year 2015, 15% to 20% of the traffic for a website will
come through mobile search for B2C & E-commerce portals
Source Google India & IAMAI

7. Why Digital?
Cost Effective
.
Easily Trackable
High degree of Measurability
Target Oriented
Direct Contact
High Rate of Response
Geo-targeting
“One-to-One” Approach
Promotes Customer Engagement, generating leads

8. Digital for B2C and B2B
B2C B2B
• Quick messaging with • Fact based messaging and
emotional appeal, discounts approach
• Product driven Campaigns • Process driven Campaigns
Digital media advocates your compelling argument about
your offerings that motivates•your customers to buildinga
• Consumer Influence Longer relationship act in
process
• Quick appeal, quick cost effective way…..
very
response • Campaign to address cross-
• To be lucrative, free-offers, functional touch points
deal for quick-conversions • Delivering facts & data
information in easy ways to
create further level of
interest

9. SMEs worldwide using Digital Media
• 38% of the SMEs in Europe are using Digital platforms to promote
• 28% are extensively using Search Marketing
• 40% are leveraging Social Media Marketing
• 54% of the marketing spend of SMEs in Latin-American countries
are on Digital
• 50% of the SMEs are using digital media extensively
• 35% of their marketing budget goes for digital
Source - WPP

10. Indian SMEs leveraging Digital Platforms

11. Opportunities
More than 4 Billion searches are happening in India
every month for various products & services
ScreenAgers – more engagement & interactions
happening online
Growing E-commerce - travel, tourism, BFSI, electronics
items, lifestyle and daily deals
Source-comscore & Google India

12. Indian Spend on Digital Media
Rs.1714 Crores digital spend in the year 2011-12
Being spent on Paid Search,
Online Display Ad, Mobile
Marketing & Social advertising
Influences Everyone…
leisure and lifestyle
business & communications window of opportunity now!

13. Benefits for SMEs
Going Digital is the
understanding…
journey towards growth
…the journey
SME Journey from start-up to maturity and growth
idea Journey from seed to product launch
Information journey so knowledge can be accessed when its needed
.

14. To Summarize.....
The Best ROI Measures……
Thinking Out of the Box…..
Quick turn around time for
new initiatives
Close proximity to
Customers
High Rate of Response
COST EFFECTIVE

15. Thank you for browsing the slides!
Feedback !
Email: getaroon@gmail.com
Twitter: @aroonin
Page: http://saasblog.india.com