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Building insanely brilliant and
simple products
Product Management 101
A product is the sum of all
experiences a consumer has with
your offering.
Product Management
Technology
BusinessDesign
User Testing, Feedback from existing users,
Competitive landscape
Be the voice of the
consumer
PRIORITIZE, PRIORITIZE,
PRIORITIZE
Impact on key metrics, ROI, business impact
Collaborate with Engineers,
Designers and QA
Brainstorm flows, provide specs, decide
timelines, iterate
LAUNCH THE PRODUCT
WORK WITH MARKETING TO GET YOUR WINNING
PRODUCT TO THE AUDIENCE
MEASURE THE IMPACT
Change the course of action if required
Be the voice of the
consumer
2
Prioritize, Prioritize,
Prioritize
Collaborate with
engineering, design and
QA
Launch the product,
measure the impact and
change course if
required.
1 3 4
Recap
THANK YOU

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