8. Toluna Quick Surveys
Agenda
The Toluna Panel Community
Introducing Toluna Quick Surveys
– Responding to market demands
– Votes, Polls & Surveys - the range offered
Toluna Quick Surveys
– How it works
– Features
– Coherence test
Insight Show Special Trial Offer
Summary
9. Service Offerings
Enabling Insight
Polls Sample
Quick Polls Proprietary Panelists
Sponsored Polls Advanced Surveys
Quick Votes
Consultancy SAAS
Community Management
Custom Panel Builds
Survey Scripting
Professional Services
Panel Mgmt
12. Maximising engagement
A valuable online experience
Members can...
Create polls
See ‘live results’
– Drill down into poll results
Opinions & Debates
– Publish & comment
Community profiles
– Rate members opinions
Earn rewards
14. Where are we?
Panel Community approach
Social media concept
– MORE than money or promise of wealth
– Community of user-generated content AND user opinions
– Provides a 3-way, long-term value-based relationship
Providing high quality capacity
– Profiling (mean of 733)
• Feasibility, targeting, confident field times
• Internationally, even for tough studies
– Respondents
• Higher response rate: active members and capacity to complete
• Double opt-in, for MR use only
• ‘Opinion-interested’ - better quality data…………because…….
15. Toluna.com
Live links...
Create a poll
Video Polls
Live results
Opinions / debates
Personal profile pages
Sponsored Polls
17. Toluna Polls
Which one for you?
2.4 million members worldwide
Quick Survey
Sponsored Polls
Quick Votes
18. Toluna Poll Overview
Quick Votes
– Do it yourself, for free
Sponsored One Question Polls
– Toluna placement for faster and larger collection
– Optional profile data appended
Quick Survey
– Questions: 3-5 of various types
– Sampling: up to 2,000 Internet rep per country
– Data: Profile and response weighting
19. Toluna Quick Surveys
What can you do with it?
Research when you need it
• Create 1-5 questions
• E-commerce engine – pay per click
• Video, image and audio
• Live results and drill down into 20 data points
• Fed directly into Toluna panels
No wait – no hassle
• 500-2,000 responses 24 hours
• See results live
20. History
Why Toluna Quick Surveys?
Identified need
– Top lines are sometimes enough – for Client pitches
– No (or VERY small) budget
– “Omnibus doesn’t provide the rich media I need”
– Checking incidence & feasibility
• Pre-identifying hard to reach targets
– Every poll response recorded against profile for re-contact
– I want it NOW
Leveraging Toluna’s unique assets
– Toluna web 2.0 communities provide opinions
• 10 million poll votes per month in Europe
– Can append demographic data
• Double opted-in with rich profile
– Toluna Innovation & Technology
33. Toluna Quick Surveys
Questions
Single & multiple answers
Ranking, quantity, sliders
Matrix questions
Open ended questions
"None of the above"
Image, Audio, Video per poll question
Image, Audio, Video per answer
Web link per question/poll or per answer
Randomisation of questions
Randomisation of answer order
2-5 questions
Filter for 2-5 questions
Automatic translation of question wording
Save Poll in "My account" for a next wave
34. Toluna Quick Surveys
Sampling
Toluna countries active or planned (UK, FR, DE, ES, NL, IT)
Visitors / Registered
External sites (other than Toluna)
20 data points
Select number of respondents
Quota management (show polls to missing quotas)
Screener for additional survey
Exposure / Speed of completion
Coming soon:
Target based on panellist profile
Algorithm targets polls to desired profile
More markets – including US & Russia
35. Toluna Quick Surveys
Results
Bar chart for 20 data points
Basic Weighting on gender, age & region per country
Cross tabulations for questions with more than 20 answers
Cross tabulations for 2-5 questions
Significance tests for cross tabulations (per profile or question)
Export chart and tables
Export anonymous data file with answers and profile (XLS)
Specific report per Questionnaire template (Concept test)
Paid features (weighting, 20 data points, cross tabulations, export
data file) for a free QV from any user
36. Toluna Quick Surveys
Security & Privacy
Image/Audio/Video accessible only during interviewing
No right click, No print screen…
No external tag or index
Paid features are private
37. Reliability
Coherence and speed
How reliable?
– Survey design
• Answer options randomised
• Filters in questions
Evidence?
– US presidential Election………..
• Coherence test v survey
38. Reliability : coherence checks
Obama vs McCain
US Elections 2008: Obama’s score in Europe Toluna.com
votes are
coherent!
80%
75%
70%
65%
60%
55%
50%
45%
40%
May July September October
39. Reliability : coherence checks
Obama vs McCain
US Elections 2008: Obama’s score in Toluna.com
(16th-27th October, 18,862 respondents)
18% 15% 13% 17%
19% 19% 19%
29%
3% 11%
7% 13% 9% 11%
15%
12%
Neither of them
McCain
78% 76% Obama
74% 72% 72% 72%
67%
59%
UK DE FR Spain Italy Europe 9 Japan Aus
40. Toluna Poll Overview
Quick Votes
– Do it yourself, for free
Sponsored One Question Polls
– Toluna placement for faster and larger collection
– Optional profile data appended
Quick Survey
– Questions: 3-5 of various types
– Sampling: up to 2,000 Internet rep per country
– Data: Profile and response weighting
