SlideShare une entreprise Scribd logo
1  sur  68
www.ArrowInternet.com.au
SEO What’s HOT What’s
NOT
Presented by:
Jasmine Batra
Arrow Internet Marketing
www.ArrowInternet.com.au
What we will Cover?
• The 5 Steps to Top Google Rankings
• What worked 6 months ago ...
• The New and Shiny: Recent Updates
• Action Items
2
www.SearchEngineRankings.com.au
Conversion Optimisation
Google Ad words
Advanced Analytics
Social Media
Reputation Management
Search Engine Optimisation
www.ArrowInternet.com.au
How search Engines work?
4
www.ArrowInternet.com.au
What are the Steps?
5
www.ArrowInternet.com.au
Steps to Top Rankings
6
R _ _ _ _ _ _ C _
C _ _ _ _ C _ _ _
C_ _ _ _ _ _ _ _ _
C _ _ _ _ _ _ _ _ _ _
C _ _ _ _ _ _
www.ArrowInternet.com.au
Buried down under
7
www.ArrowInternet.com.au
8
www.ArrowInternet.com.au
1. Relevance to user query
9
Its about Location, Location , Location
www.ArrowInternet.com.au
10
www.ArrowInternet.com.au
2. Code: What Lies behind
11
www.ArrowInternet.com.au
Actual Site
www.ArrowInternet.com.au
Google’s view
<META NAME="ROBOTS"
CONTENT="NONE">
www.ArrowInternet.com.au
Check how clean is the code
14
http://validator.w3.org/
www.ArrowInternet.com.au
3. Credibility or Link Popularity
15
www.ArrowInternet.com.au
16
The power of links
www.ArrowInternet.com.au
4. Conversions and Engagement
17
www.ArrowInternet.com.au
18
www.ArrowInternet.com.au
19
www.ArrowInternet.com.au
20
www.ArrowInternet.com.au
5. Content Matters
21
Original
Credible
Optimised
Friendly
www.ArrowInternet.com.au
22
www.ArrowInternet.com.au
Content includes
23
Web
Copy
Rich
Media
Content
www.ArrowInternet.com.au
Steps to Top Rankings
24
R e l e v a n c e
C o n v e r s i o n s
C r e d i b i l i t y
C o n t e n t
C l e a n C o d e
www.ArrowInternet.com.au
What worked six Months Ago
25
www.ArrowInternet.com.au
I just want us to be #1 for
Life Insurance
26
www.ArrowInternet.com.au
Panda Update
27
www.ArrowInternet.com.au
28
www.ArrowInternet.com.au
My Links Hurt
29
http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad
http://www.i-newswire.com/Top-Brands/a109932 Good
http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad
http://www.celerondude.com/shoutbox/?sb_page=500 Bad
http://www.bellardoo.com.au/page.resourceslinks.html Bad
http://www.iqpc.com/Event.aspx?id=365452 Good
http://blogville.us/blog-custom.htm Good
http://www.jennibmusic.com/tag/music-shop Good
http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad
www.ArrowInternet.com.au
Negative SEO
30
www.ArrowInternet.com.au
What’s New
31
www.ArrowInternet.com.au
Info graphics
32
www.ArrowInternet.com.au
33
www.ArrowInternet.com.au
Value in Videos
34
www.ArrowInternet.com.au
Authorship
35
www.ArrowInternet.com.au
Micro Data
36
www.ArrowInternet.com.au
Social Signals
37
www.ArrowInternet.com.au
Cool Tools
38
www.ArrowInternet.com.au
www.ArrowInternet.com.au
40
Soovle.com
www.ArrowInternet.com.au
41
www.ArrowInternet.com.au
42
www.ArrowInternet.com.au
Future-proof your website
43
www.ArrowInternet.com.au
Remember 5Cs+1C
44
www.ArrowInternet.com.au
My 3 Hats
45
The Creative Genius
The Marketing Guru
The Inspired Writer
www.ArrowInternet.com.au
46
www.ArrowInternet.com.au
My 3 Hats
47
The Marketer
The Creative
The Writer
www.ArrowInternet.com.au
The Marketer
48
www.ArrowInternet.com.au
Keywords
• Understanding keywords
 Primary
 Long tail
 Supporting
• How to perform Keyword Research
49
www.ArrowInternet.com.au
New Google Keyword Planner
• Search for ideas
• Get Volumes
• Get traffic estimates
50
www.ArrowInternet.com.au
51
www.ArrowInternet.com.au
Keywords
• Use of lateral thinking to drive traffic and sales
• Use of Industry related words
• Working with root words
• Explore semantically related words
• Build on Branded keywords to boost traffic (example ipad tablet)
• Use of Informational keywords (ipad reviews)
• Discover how to perform keyword trending
52
www.ArrowInternet.com.au
The Marketer
53
The Terminology - Used / pre-owned
The Stages in Buying Cycle – Consideration to
Action
The Competitive Landscape – USPs/ Offers
www.ArrowInternet.com.au
54
www.ArrowInternet.com.au
55
www.ArrowInternet.com.au
My Keyword list
56
Keywords Rank Traffic
bus sydney 14 12100
tours sydney Not in top 200 5400
bus hire sydney 3 3600
limo hire sydney 157 3600
limousine hire sydney 51 2400
bus rental 6 1900
airport transfers sydney Not in top 200 1600
sydney airport transfers Not in top 200 1600
Coach travel 6 1300
limo sydney 117 1000
Coach chrter 5 880
limousines sydney 76 880
bus wollongong 7 720
shuttle bus sydney airport 45 720
limousine sydney 67 590
sydney airport transfer Not in top 200 590
www.ArrowInternet.com.au
The Designer
57
www.ArrowInternet.com.au
The Design
• Site Architecture
 Usability
 Call to Action
 Hard and soft offers
 Hierarchy or how many levels deep
 Progressive Disclosure
 Thematic Content Silos
58
www.ArrowInternet.com.au
Page Layout
59
www.ArrowInternet.com.au
60
www.ArrowInternet.com.au
61
www.ArrowInternet.com.au
Mobile Devices
62
www.ArrowInternet.com.au
Keywords
• Mirror the keyword research within the Site structure
- Keyword rich navigation
- Keyword rich internal links
- Keyword rich folder structures, URLs and page
names.
63
www.ArrowInternet.com.au
Important SEO Tags
64
www.ArrowInternet.com.au
The Writer
65
www.ArrowInternet.com.au
Content Audit
• Do you have content that does not serve any
purpose.
• Track content performance using Google Analytics
content overview.
66
www.ArrowInternet.com.au
Content Marketing
67
www.ArrowInternet.com.au
68

Contenu connexe

Tendances

Engage 2013 - Data Governance + Standards
Engage 2013 - Data Governance + Standards Engage 2013 - Data Governance + Standards
Engage 2013 - Data Governance + Standards
Webtrends
 
Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011
adlift
 
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing ChannelsIs SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Marketing Mojo
 

Tendances (19)

State of Internet Marketing 2012 - Session 1
State of Internet Marketing 2012 - Session 1State of Internet Marketing 2012 - Session 1
State of Internet Marketing 2012 - Session 1
 
State of Internet Marketing 2012 – Session 3
State of Internet Marketing 2012 – Session 3State of Internet Marketing 2012 – Session 3
State of Internet Marketing 2012 – Session 3
 
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...
SearchLeeds 2017 - Anna Lewis - Managing Director, Polka Dot Data - Nailing e...
 
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020
 
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intellige...
 
Demystifying Amazon’s Search Engine Ranking Algorithm
Demystifying Amazon’s Search Engine Ranking AlgorithmDemystifying Amazon’s Search Engine Ranking Algorithm
Demystifying Amazon’s Search Engine Ranking Algorithm
 
Engage 2013 - Data Governance + Standards
Engage 2013 - Data Governance + Standards Engage 2013 - Data Governance + Standards
Engage 2013 - Data Governance + Standards
 
DealerOn Webinar Series - Unify SEO and SEM - 2016-08
DealerOn Webinar Series - Unify SEO and SEM - 2016-08DealerOn Webinar Series - Unify SEO and SEM - 2016-08
DealerOn Webinar Series - Unify SEO and SEM - 2016-08
 
Etail Excellence Ireland Slides: 9 Essential Digital Marketing Tactics To Get...
Etail Excellence Ireland Slides: 9 Essential Digital Marketing Tactics To Get...Etail Excellence Ireland Slides: 9 Essential Digital Marketing Tactics To Get...
Etail Excellence Ireland Slides: 9 Essential Digital Marketing Tactics To Get...
 
Category Page Optimization
Category Page OptimizationCategory Page Optimization
Category Page Optimization
 
Just Say No to Low CTR
Just Say No to Low CTRJust Say No to Low CTR
Just Say No to Low CTR
 
Paid Search Marketing & Analytics Report
Paid Search Marketing & Analytics ReportPaid Search Marketing & Analytics Report
Paid Search Marketing & Analytics Report
 
Web Optimization & A/B Test
Web Optimization & A/B Test Web Optimization & A/B Test
Web Optimization & A/B Test
 
Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011Search analytics and traffic analysis - Pubcon 2011
Search analytics and traffic analysis - Pubcon 2011
 
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing ChannelsIs SEO Dead? Keeping SEO Alive Across All Marketing Channels
Is SEO Dead? Keeping SEO Alive Across All Marketing Channels
 
SEO, AdWords & Organic Search - presented to Sail America Industry Conference...
SEO, AdWords & Organic Search - presented to Sail America Industry Conference...SEO, AdWords & Organic Search - presented to Sail America Industry Conference...
SEO, AdWords & Organic Search - presented to Sail America Industry Conference...
 
Paid and Organic Search Co-Optimization
Paid and Organic Search Co-OptimizationPaid and Organic Search Co-Optimization
Paid and Organic Search Co-Optimization
 
Internet marketing presentation
Internet marketing presentationInternet marketing presentation
Internet marketing presentation
 
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
Kevin Hillstrom - How The Future of Retail is Like Professional SportsKevin Hillstrom - How The Future of Retail is Like Professional Sports
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
 

Similaire à SEO! What’s HOT?

Seo basics
Seo basicsSeo basics
Seo basics
ROI-DNA
 
Open House - Prodo Housing Presentation
Open House -  Prodo Housing PresentationOpen House -  Prodo Housing Presentation
Open House - Prodo Housing Presentation
ProdoDigital
 
seo-ppt.pptx
seo-ppt.pptxseo-ppt.pptx
seo-ppt.pptx
Poriumlimited
 

Similaire à SEO! What’s HOT? (20)

SEO - What is it?
SEO - What is it?SEO - What is it?
SEO - What is it?
 
SEO Strategy and Tactics for Early Stage Businesses and Startups
SEO Strategy and Tactics for Early Stage Businesses and StartupsSEO Strategy and Tactics for Early Stage Businesses and Startups
SEO Strategy and Tactics for Early Stage Businesses and Startups
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
 
Seo
SeoSeo
Seo
 
The Four Steps to SEO Domination
The Four Steps to SEO DominationThe Four Steps to SEO Domination
The Four Steps to SEO Domination
 
Google's rapid, recent transformation of search
Google's rapid, recent transformation of searchGoogle's rapid, recent transformation of search
Google's rapid, recent transformation of search
 
Basics of seo
Basics of seoBasics of seo
Basics of seo
 
Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015
Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015
Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015
 
Search Engine Marketing Overview - Greenwich Library SCORE presentation
Search Engine Marketing Overview - Greenwich Library SCORE presentationSearch Engine Marketing Overview - Greenwich Library SCORE presentation
Search Engine Marketing Overview - Greenwich Library SCORE presentation
 
Maximizing your seo results 6 20-2012
Maximizing your seo results 6 20-2012Maximizing your seo results 6 20-2012
Maximizing your seo results 6 20-2012
 
Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018Demand quest seo training 1 16x9 10.2018
Demand quest seo training 1 16x9 10.2018
 
Introduction to Online Marketing - Sierra Commons Ignitor
Introduction to Online Marketing - Sierra Commons Ignitor Introduction to Online Marketing - Sierra Commons Ignitor
Introduction to Online Marketing - Sierra Commons Ignitor
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For Architects
 
Seo basics
Seo basicsSeo basics
Seo basics
 
Actionable Voice Search SEO Recommendations to Optimize for Position V
Actionable Voice Search SEO Recommendations to Optimize for Position VActionable Voice Search SEO Recommendations to Optimize for Position V
Actionable Voice Search SEO Recommendations to Optimize for Position V
 
Open House - Prodo Housing Presentation
Open House -  Prodo Housing PresentationOpen House -  Prodo Housing Presentation
Open House - Prodo Housing Presentation
 
Learn basics of digital marketing - vol 4 how to start
Learn basics of digital marketing - vol 4 how to startLearn basics of digital marketing - vol 4 how to start
Learn basics of digital marketing - vol 4 how to start
 
seo-ppt.pptx
seo-ppt.pptxseo-ppt.pptx
seo-ppt.pptx
 
Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA Salisbury
 

Plus de Arrow Internet Marketing

Social media for business owners abite 2010
Social media for business owners abite 2010Social media for business owners abite 2010
Social media for business owners abite 2010
Arrow Internet Marketing
 

Plus de Arrow Internet Marketing (10)

Social Media Success
Social Media SuccessSocial Media Success
Social Media Success
 
SEO for the CEO 2013
SEO for the CEO 2013SEO for the CEO 2013
SEO for the CEO 2013
 
Google Analytics for Business Owners
Google Analytics for Business OwnersGoogle Analytics for Business Owners
Google Analytics for Business Owners
 
Social Media Success
Social Media Success Social Media Success
Social Media Success
 
Conversion Optimisation 2013
Conversion Optimisation 2013Conversion Optimisation 2013
Conversion Optimisation 2013
 
Seo workshop presentation june
Seo workshop presentation juneSeo workshop presentation june
Seo workshop presentation june
 
SEO ABITE 2010
SEO ABITE 2010SEO ABITE 2010
SEO ABITE 2010
 
Social media for business owners abite 2010
Social media for business owners abite 2010Social media for business owners abite 2010
Social media for business owners abite 2010
 
SEO Content Creation
SEO Content CreationSEO Content Creation
SEO Content Creation
 
CeBit Presentation Inhouse Seo Final
CeBit Presentation Inhouse Seo FinalCeBit Presentation Inhouse Seo Final
CeBit Presentation Inhouse Seo Final
 

Dernier

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Dernier (20)

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 

SEO! What’s HOT?