LinkedIn presentation delivered to the Maleny Chamber of Commerce by Nathan Arrowsmith from Fig Creative www.figcreative.com.au

1. Professional Business Networking Online

2. Nathan Arrowsmith 2003 - Self Employed as Arrowsmith Websites, Online Marketing Business 2006/07 - Website developer at Australia Zoo 2008 - Co-founded Fig Creative, Online marketing and branding business Today – Helping businesses develop and implement online marketing strategies to achieve their business goals

3. Agenda What is it? Who uses it? Why use it? How to use it? Questions

4. What Is It?

5. Online Social Networks Two out of three Internet users visit social networks 96% of Gen Y have joined a social network. Your customers and competition are using social networks

6. What is LinkedIn? Social Networking Website Professional Focus Online Resume Job Search &Recruitment

7. “Worlds Largest Professional Network” Launched May 2003 120 million members worldwide 2.3 million members in Australia 17% growth Jan-Jul 2011

8. Who Uses It?

9. Who uses it? Professionals Well Educated Middle and upper management Above average income People you can do business with!

10. LinkedIn Users By Industry

11. LinkedIn Users By Job Type

12. Why Use It?

13. Networking The entire LinkedIn system is built around connections to other users It’s more than a referral network, it’s a trust network Trust created by introductions and recommendations

14. Connections

15. Connections

17. Connections 1st, 2nd, 3rd degree connections Out of network Introductions InMail

18. Connections

19. Recommendations Recommend clients, business partners, colleagues etc Builds your reputation Acts like a referral

20. Exposure

21. Job Search and Recruitment Save time Targeted search Reference checks Job suggestions Apply immediately

22. Job Search and Recruitment Browse jobs Post jobs - $195 for 30 days Premium listings available Apply with LinkedIn button Recommendations act as referees Resume builder

23. Generate Leads Advanced people search By company, industry, location etc. Ask for introductions

24. Industry Trends LinkedIn Today Answers Skills Groups

25. LinkedIn Today Latest news from your industry, network and interests Selected by people on LinkedIn and Twitter Share with your network

26. Answers Get answers to your questions Provide your own answers

27. Groups Search for groups in your industry Make new connections Group directory

28. Companies Add your company (business) page Follow companies you are interested in Find out about jobs first

29. Ads

30. How To Use It?

31. Key Elements Profile Connections Jobs Companies Groups News

32. Your Profile Like a job application Use a professional photo Keep it updated Use keywords 100% complete Eye catching headline

34. Summary and Specialities

35. Education

36. 3 Recent Positions

38. Invite people you know

39. Write recommendations for people you know well

40. Set up a company page for your business

41. Locate your target market – search people and groups

42. Link from your website