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SHUBHRANEEL AICH   | 10   ID 60 R15
THE UNITED ARAB EMIRATES (UAE) is a federation of seven emirates,
situated along the south eastern tip of the Arabian Peninsula, the UAE is a
nation with one of the world’s highest per capita income and its economy has
grown consistently over the last 10 years.
MAIN ECONOMIC FEATURES OF UAE
•   Main non oil businesses are : tourism , transport , trade construction &
    financial services.
•   Regional leader in infrastructure quality telecommunications, utilities &
    businesses infrastructure.
•   Over 32 special economic zones housing over 20,000 businesses




                                                                                                 ABU DHABI STATISTICS
                                                                                Area                        67,600 sq.km
                                                                                Population                  1.6 million
                                                                                Oil reserves                92 billion barrels
                                                                                Crude oil produce           2.7 million b/day

     2030 Vision - Abu Dhabi has embarked on a two decade programme to          Natural gas reserves        196 TCM
     transform its economy from one based on natural resources to one based     Natural gas produce         45.4 BCM/yr
     on knowledge, innovation and the export of cutting-edge technologies.
                                                                                G.D.P.                      220 million dirham
FA C TO R S                                    Most countries have entered WTO, negotiations for FTA with the US,
              Economic liberalization          GAFTA & Med-Euro Partnership are progressing.

                                               Govt. attracting private sector development, expatriate workers,
              Population Growth                50 % of the population less than 20 yrs old.
GROWTH




                                               Middle East main provider for surge in demand,
              Oil Boom                         Oil & gas exports account for more than 60 % of GDP, resulting in govt. surplus.

                                               Middle East main provider for surge in demand,
              Reinvestment of Oil Money        Oil & gas exports account for more than 60 % of GDP, resulting in govt. surplus.

                           1% 1%
                      2%           1%                                    3%   2%                •   Diminishing the impact of carbon-based energy
                                                                    6%
                                              Abu Dhabi        5%
                      8%                      Dubai                                             •   Adopting       emission    reduction    policies

                                              Sharjah                                               diversifying    its   economy,   with   non-oil
                                                                                        38%
                                              Ras Al Khaimah     16%                                commerce climbing to 60 percent of GDP.
                29%                     58%   Ajman
                                              Fujairah                                          •   Renewable energy sources will account for at
                                              Umm Al Quwain               30%                       least 7 percent of total power generation
                                                                                                    capacity by 2020.
                GDP GROWTH OF UAE                              POPULATION BREAKDOWN
MASDAR CITY                                                                                          MADAR CITY - STATISTICS
The Masdar Initiative defines Abu Dhabi’s vision to be at the centre of the
                                                                                   Total site area               700 Ha
world’s future energy solution. Ideally situated at the crossroads between
Europe, Africa and Asia, the UAE is already a a global destination and transport   Residential                   52 %
hub. It will continue to be a beacon for the clean technology revolution           Commercial                    38 %
                                                                                   Retail                        8%
                                                                                   Community                     2%
                                                                                   Residents                     40,000
                                                                                   Commuters                     50,000
                                                                                   Residential density           140 persons/Ha
                                                                                   Peak daily density            245 persons/Ha
THE CITY

To become the worlds first zero waste, carbon neutral, sustainable
city

THE MASDAR INSTITUTE

Graduate level, Research driven institute, focusing on advanced
energy & sustainability

CARBON MANAGEMENT

Specializing in carbon emission reduction, driving the transition to a
low carbon economy

UTILITIES & ASSET MANAGEMENT

Focus on investments in renewable energy, sustainable technology, &
utility scale renewable energy projects

INDUSTRIES

Develop strategic large scale energy & technology projects
ONE PLANET PRINCIPLES : One Planet Living comprises
10 practical principles to enable us to live happy, healthy lives
within our fair share of the earth’s resources.


CARBON NEUTRAL CITY : Masdar City, energy efficient
building design, renewable energy generation, recycled waste
and fossil-fuel free transport, ensures carbon neutrality.


MULTI-MODAL TRANSPORTATION SYSTEM : PRT, LRT
•   Efficiently transport people, goods and supplies.
•   Collect solid waste.
•   Be located in multi-level, barrier-free environment.
•   Connect to future local and regional mass transportation
    systems, including metro, light and intercity rail, together
    with easy access to the airport and bus network.


EFFICIENT WATER UTILISATION : The purpose-designed
and installed infrastructure in Masdar City will maximize the
use of local water resources, the collection and treatment of
waste water


HIGHEST QUALITY OF LIFE : Intelligent mix of traditional
techniques, modern knowledge and technologies helps to
improve quality of life.
BASE PROJECTS & PRIMARY PROJECTS :
•   Biomass burner – construction wood waste
•   Waste minimization
•   Alternative water options-dew/fog collector
•   Reduce under croft lighting and ventilation
•   Reduce non-resident building electrical load
•   Geothermal energy + pumping to demand
•   Reduce street lighting load
•   Add 1 MW PV ground mount to 10 MW farm
•   Eliminate black water treatment electrical load
•   Use biogas from anaerobic digestion
•   Reduced demand from small square delay
•   Flora/fauna/wildlife/people optimization


    SECONDARY PROJECTS :
•   Install 10 MW plant for non-recyclables + additional imported waste
•   Increase rooftop PV generation + cleaning
•   Develop recycle market
•   CSP production on small square
•   Increase CSP electrical/thermal cooling ratio
•   Increase electrical distribution efficiency
TRADITIONAL ARABIC CITY DESIGN
•   Narrow streets ; Buildings shade each other for most time of the day
•   Natural shading as well as use of screening techniques
•   High Density / Low Rise Living
•   Public spaces / Open spaces with landscaping
•   Mixed Use of buildings
•   Walk able distances to amenities
•   Use of features like wind towers for cooling
•   A walk able city, and through the introduction of Personal
    Rapid Transit (PRT), Freight Rapid Transit (FRT), and
    breakthrough transport technologies, Masdar will
    revolutionise and redefine urban transport

•   Masdar City will be the first land-based city to operate
    without fossil fuelled vehicles

•   Walking, electric vehicles, cycling, PRT and LRT are the
    modes of transportation within Masdar City.

•   With 40,000 commuters per day, Masdar City will have
    strategically placed parking areas for fossil-fuelled
    vehicles

                      PRT - FIGURES
PRT Vehicles                    3000
PRT Stations                    85-100
FRT Vehicles                    810
PRT Trips per day               135000
Max. Walking Distance to        150m
PRT Station
LRT Trips per hour              5000
THE PERSONAL RAPID TRANSIT (PRT) SYSTEM:
• An automated taxi service, providing the convenience of a private
  vehicle
• 3000 vehicles providing up to 135,000 trips per day
• Proximity of the 85 PRT stations will be less than 150m away from any
  person
• 24 hours a day, 7 days a week
• Advantages : no congestion, parking, waiting, getting lost or car
  accidents
• Automatically take you anywhere you want to go within Masdar city
• Maximum journey time of seven minutes
• Powered entirely by renewable resources; world’s first emission-free,
  large scale transportation system.
   THE LIGHT RAIL TRANSIT (LRT) SYSTEM
• Travelling between Masdar and the airport along an extensive rail
  network.
• Will connect Abu Dhabi island, its suburbs, and upcoming communities.
• Access to the system will be via 6 LRT stations strategically located.
   METRO AND HIGH SPEED RAIL
• A fast, high capacity, high-quality transit system that will move
  thousands daily.
• Underground metro line from the airport to Masdar city, that continues
  on to central Abu Dhabi.
• High speed travel between Abu Dhabi airport and Dubai.
• Masdar will be connected to a highly sophisticated, wider transport
  network.
CONCENTRATING SOLAR POWER
                                                          ENERGY PRODUCTION TRENDS
                                                      •   More than 70% reduction in energy usage from typical
                                                          construction; exceeds LEED Platinum standards


                                                      •   Less than 30 kWh per day per capita energy usage – 9
                                                          times less than USA
PHOTOVOLTAIC TECHNOLOGY

                                                      •   200 MW of renewable energy supply


                                                      •   170 MV from photovoltaic energy – 2.5 Times larger than
                                                          any existing plant
                            GEOTHERMAL ENERGY




                            PLASMA ARC GASIFICATION
PHOTOVOLTAIC TECHNOLOGY
•   Extensive use of photovoltaic technology during the
    construction phase and integrated into the city at roof
    level.
•   A variety of panel types will be used including; mono
    crystalline, polycrystalline and thin film.
•   Photovoltaic power will provide a large proportion energy
    demand.
CONCENTRATING SOLAR POWER
•   CSP technology will be used to provide electricity and
    heat for the production of cooling with absorption
    chillers.
•   The high temperature heat produced can be stored for
    overnight use with molten salt technology.
EVACUATED TUBE COLLECTORS
•   ETC will be integrated into buildings to provide hot water
    and a base load which can be used for cooling.
GEOTHERMAL ENERGY
•   This will provide a constant source of high temperature
    water or steam for the production of 24-hour cooling.
WASTE TO ENERGY
•   Products that cannot be recycled can be converted into
    energy by incineration using a number of technologies
    including gasification, pyrolysis and plasma arc
    gasification
WASTE MANAGEMENT STRATEGY
•   Reduce domestic water consumption to100 litres per
    capita per day from the current UAE average of
    approximately 500 litres per capita per day.
        •   Utilise a broad array of water-use reduction
            technologies such as grey and black water
            recycling, landscaping with low-water use native
            plants, seawater greenhouses, dew catchers and
            rainwater recovery.
•   Incorporate smart water appliances into offices and
    homes such as low-flushing toilets, showers and highly
    efficient laundry systems.
•   Minimise the need for desalination as a source of water.
•   Maximise the use of local water resources.
•   Eliminate waste and leakage, reserving high-quality water
    supplies for drinking, and using state-of-the-art treatment
    technologies to facilitate expanded water reuse for all
    other uses.
WASTE MANAGEMENT STRATEGY
•   Ensuring     that   construction, manufacture   and
    procurement processes introduce the minimum possible
    waste into the system.
•   Vacuum waste systems automatically sort and remove all
    waste from point of use, ensuring the city is clean and
    tidy and reducing the need for traditional dustcarts.
•   The waste is sorted into compostable, non-recyclable and
    recyclable waste.
•   Appropriate bio-waste will be composted and the product
    used to enrich the plantations.
•   The recyclable waste will be recycled on, or as close to
    site as possible and any remaining waste will be
    employed in a zero-emission waste-to-energy plant.
•   By using this integrated system the unnecessary use of
    landfill is avoided
•   All steel and metals used in construction are recycled.
•   All concrete rubble is recycled.
•   Wood is stockpiled for reuse and finally energy recovery
LIFE CYCLE ANALYSIS
•   Throughout the construction and operational life of Masdar city,
    there will a substantial shift towards the greater use of sustainable
    products, materials and services.
•   A detailed product evaluation process which includes
    environmental, economic (including cost and quality) and social
    considerations
•   Masdar will reduce the overall impact of the materials chosen for
    the buildings in the city.


        Cradle-to-cradle lifecycle analysis, evaluation of
        amounts of recycled content
        Manufacturing processes, assembly plant location,
        logistics and distribution


•   Masdar will have a positive regional effect by influencing the overall
    supply chain to become more sustainable
•   Supply Chain Sustainability (SCS) is the collaborative effort of
    multiple stakeholders to design, build, and operate a seamless,
    value-added supply chain to meet MASDAR’s goals and objectives
MASDAR HEAD QUARTERS :
    Within the development it will act as a hub around which
    the rest of the city is built, and locally and globally it will
    be an example for other developers to follow.


•   It is carbon neutral
•   Uses 70 percent less water than buildings of comparative
    size
•   Its roof houses the world’s largest integrated
    photovoltaic panel array
•   The world’s largest solar canopy, which will provide
    shade to the building
•   The first building in the world to generate more power
    than it consumes
•   Eleven large wind cones will ventilate the building,
    expelling hot air above as fresh air enters from below
•   Sunlight will flood through the cones and will reduce the
    need for artificial lighting
•   On the roof, shaded by the solar canopy, residents will
    have access to communal outdoor green spaces
In warm weather, a sub-surface water
cooled floor acts with multi-layered solar
umbrellas to reflect heat and reduce
ambient temperature.


As the temperature decreases, umbrellas
fold away automatically using built-in PV
panels to power their motors.
BUSINESS PROMOTING STRATEGIES
RESEARCH & DEVELOPMENT                                             •   Free zone status
•   Access to Masdar institute
                                                                   •   0% tax for companies & individuals
•   Access to skilled labour
                                                                   •   0% import tariffs
•   Availability of leading edge research facilities
                                                                   •   100% foreign ownership

                                                                   •   Trade without a local sponsor

ACCESS TO MARKETS                                                  •   No restrictions on capital movement
•   Participating in UAE’s booming economy                         •   No currency restrictions
•   Access to growing markets in GCC region
                                                                   •   Regulations to facilitate quick business setup &
•   Gateway to expanding markets in India & China
                                                                       registration

                                                                   •   Access to pool of low cost labour

BUSINESS INCUBATION                                                •   Access to Abu Dhabi Govt.’s regional business network
•   Access to sources of capital                                   •   Opening of new market oppertunities
•   Support IP rights & legal advice
                                                                   •   The opportunity to maximise corporate social
•   Ideal environment to test new ideas & pilot new technologies
                                                                       responsibility objectives
SEM 2 PRESENTATION

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SEM 2 PRESENTATION

  • 1. SHUBHRANEEL AICH | 10 ID 60 R15
  • 2.
  • 3. THE UNITED ARAB EMIRATES (UAE) is a federation of seven emirates, situated along the south eastern tip of the Arabian Peninsula, the UAE is a nation with one of the world’s highest per capita income and its economy has grown consistently over the last 10 years. MAIN ECONOMIC FEATURES OF UAE • Main non oil businesses are : tourism , transport , trade construction & financial services. • Regional leader in infrastructure quality telecommunications, utilities & businesses infrastructure. • Over 32 special economic zones housing over 20,000 businesses ABU DHABI STATISTICS Area 67,600 sq.km Population 1.6 million Oil reserves 92 billion barrels Crude oil produce 2.7 million b/day 2030 Vision - Abu Dhabi has embarked on a two decade programme to Natural gas reserves 196 TCM transform its economy from one based on natural resources to one based Natural gas produce 45.4 BCM/yr on knowledge, innovation and the export of cutting-edge technologies. G.D.P. 220 million dirham
  • 4. FA C TO R S Most countries have entered WTO, negotiations for FTA with the US, Economic liberalization GAFTA & Med-Euro Partnership are progressing. Govt. attracting private sector development, expatriate workers, Population Growth 50 % of the population less than 20 yrs old. GROWTH Middle East main provider for surge in demand, Oil Boom Oil & gas exports account for more than 60 % of GDP, resulting in govt. surplus. Middle East main provider for surge in demand, Reinvestment of Oil Money Oil & gas exports account for more than 60 % of GDP, resulting in govt. surplus. 1% 1% 2% 1% 3% 2% • Diminishing the impact of carbon-based energy 6% Abu Dhabi 5% 8% Dubai • Adopting emission reduction policies Sharjah diversifying its economy, with non-oil 38% Ras Al Khaimah 16% commerce climbing to 60 percent of GDP. 29% 58% Ajman Fujairah • Renewable energy sources will account for at Umm Al Quwain 30% least 7 percent of total power generation capacity by 2020. GDP GROWTH OF UAE POPULATION BREAKDOWN
  • 5. MASDAR CITY MADAR CITY - STATISTICS The Masdar Initiative defines Abu Dhabi’s vision to be at the centre of the Total site area 700 Ha world’s future energy solution. Ideally situated at the crossroads between Europe, Africa and Asia, the UAE is already a a global destination and transport Residential 52 % hub. It will continue to be a beacon for the clean technology revolution Commercial 38 % Retail 8% Community 2% Residents 40,000 Commuters 50,000 Residential density 140 persons/Ha Peak daily density 245 persons/Ha
  • 6. THE CITY To become the worlds first zero waste, carbon neutral, sustainable city THE MASDAR INSTITUTE Graduate level, Research driven institute, focusing on advanced energy & sustainability CARBON MANAGEMENT Specializing in carbon emission reduction, driving the transition to a low carbon economy UTILITIES & ASSET MANAGEMENT Focus on investments in renewable energy, sustainable technology, & utility scale renewable energy projects INDUSTRIES Develop strategic large scale energy & technology projects
  • 7. ONE PLANET PRINCIPLES : One Planet Living comprises 10 practical principles to enable us to live happy, healthy lives within our fair share of the earth’s resources. CARBON NEUTRAL CITY : Masdar City, energy efficient building design, renewable energy generation, recycled waste and fossil-fuel free transport, ensures carbon neutrality. MULTI-MODAL TRANSPORTATION SYSTEM : PRT, LRT • Efficiently transport people, goods and supplies. • Collect solid waste. • Be located in multi-level, barrier-free environment. • Connect to future local and regional mass transportation systems, including metro, light and intercity rail, together with easy access to the airport and bus network. EFFICIENT WATER UTILISATION : The purpose-designed and installed infrastructure in Masdar City will maximize the use of local water resources, the collection and treatment of waste water HIGHEST QUALITY OF LIFE : Intelligent mix of traditional techniques, modern knowledge and technologies helps to improve quality of life.
  • 8. BASE PROJECTS & PRIMARY PROJECTS : • Biomass burner – construction wood waste • Waste minimization • Alternative water options-dew/fog collector • Reduce under croft lighting and ventilation • Reduce non-resident building electrical load • Geothermal energy + pumping to demand • Reduce street lighting load • Add 1 MW PV ground mount to 10 MW farm • Eliminate black water treatment electrical load • Use biogas from anaerobic digestion • Reduced demand from small square delay • Flora/fauna/wildlife/people optimization SECONDARY PROJECTS : • Install 10 MW plant for non-recyclables + additional imported waste • Increase rooftop PV generation + cleaning • Develop recycle market • CSP production on small square • Increase CSP electrical/thermal cooling ratio • Increase electrical distribution efficiency
  • 9. TRADITIONAL ARABIC CITY DESIGN • Narrow streets ; Buildings shade each other for most time of the day • Natural shading as well as use of screening techniques • High Density / Low Rise Living • Public spaces / Open spaces with landscaping • Mixed Use of buildings • Walk able distances to amenities • Use of features like wind towers for cooling
  • 10. A walk able city, and through the introduction of Personal Rapid Transit (PRT), Freight Rapid Transit (FRT), and breakthrough transport technologies, Masdar will revolutionise and redefine urban transport • Masdar City will be the first land-based city to operate without fossil fuelled vehicles • Walking, electric vehicles, cycling, PRT and LRT are the modes of transportation within Masdar City. • With 40,000 commuters per day, Masdar City will have strategically placed parking areas for fossil-fuelled vehicles PRT - FIGURES PRT Vehicles 3000 PRT Stations 85-100 FRT Vehicles 810 PRT Trips per day 135000 Max. Walking Distance to 150m PRT Station LRT Trips per hour 5000
  • 11. THE PERSONAL RAPID TRANSIT (PRT) SYSTEM: • An automated taxi service, providing the convenience of a private vehicle • 3000 vehicles providing up to 135,000 trips per day • Proximity of the 85 PRT stations will be less than 150m away from any person • 24 hours a day, 7 days a week • Advantages : no congestion, parking, waiting, getting lost or car accidents • Automatically take you anywhere you want to go within Masdar city • Maximum journey time of seven minutes • Powered entirely by renewable resources; world’s first emission-free, large scale transportation system. THE LIGHT RAIL TRANSIT (LRT) SYSTEM • Travelling between Masdar and the airport along an extensive rail network. • Will connect Abu Dhabi island, its suburbs, and upcoming communities. • Access to the system will be via 6 LRT stations strategically located. METRO AND HIGH SPEED RAIL • A fast, high capacity, high-quality transit system that will move thousands daily. • Underground metro line from the airport to Masdar city, that continues on to central Abu Dhabi. • High speed travel between Abu Dhabi airport and Dubai. • Masdar will be connected to a highly sophisticated, wider transport network.
  • 12. CONCENTRATING SOLAR POWER ENERGY PRODUCTION TRENDS • More than 70% reduction in energy usage from typical construction; exceeds LEED Platinum standards • Less than 30 kWh per day per capita energy usage – 9 times less than USA PHOTOVOLTAIC TECHNOLOGY • 200 MW of renewable energy supply • 170 MV from photovoltaic energy – 2.5 Times larger than any existing plant GEOTHERMAL ENERGY PLASMA ARC GASIFICATION
  • 13. PHOTOVOLTAIC TECHNOLOGY • Extensive use of photovoltaic technology during the construction phase and integrated into the city at roof level. • A variety of panel types will be used including; mono crystalline, polycrystalline and thin film. • Photovoltaic power will provide a large proportion energy demand. CONCENTRATING SOLAR POWER • CSP technology will be used to provide electricity and heat for the production of cooling with absorption chillers. • The high temperature heat produced can be stored for overnight use with molten salt technology. EVACUATED TUBE COLLECTORS • ETC will be integrated into buildings to provide hot water and a base load which can be used for cooling. GEOTHERMAL ENERGY • This will provide a constant source of high temperature water or steam for the production of 24-hour cooling. WASTE TO ENERGY • Products that cannot be recycled can be converted into energy by incineration using a number of technologies including gasification, pyrolysis and plasma arc gasification
  • 14. WASTE MANAGEMENT STRATEGY • Reduce domestic water consumption to100 litres per capita per day from the current UAE average of approximately 500 litres per capita per day. • Utilise a broad array of water-use reduction technologies such as grey and black water recycling, landscaping with low-water use native plants, seawater greenhouses, dew catchers and rainwater recovery. • Incorporate smart water appliances into offices and homes such as low-flushing toilets, showers and highly efficient laundry systems. • Minimise the need for desalination as a source of water. • Maximise the use of local water resources. • Eliminate waste and leakage, reserving high-quality water supplies for drinking, and using state-of-the-art treatment technologies to facilitate expanded water reuse for all other uses.
  • 15. WASTE MANAGEMENT STRATEGY • Ensuring that construction, manufacture and procurement processes introduce the minimum possible waste into the system. • Vacuum waste systems automatically sort and remove all waste from point of use, ensuring the city is clean and tidy and reducing the need for traditional dustcarts. • The waste is sorted into compostable, non-recyclable and recyclable waste. • Appropriate bio-waste will be composted and the product used to enrich the plantations. • The recyclable waste will be recycled on, or as close to site as possible and any remaining waste will be employed in a zero-emission waste-to-energy plant. • By using this integrated system the unnecessary use of landfill is avoided • All steel and metals used in construction are recycled. • All concrete rubble is recycled. • Wood is stockpiled for reuse and finally energy recovery
  • 16. LIFE CYCLE ANALYSIS • Throughout the construction and operational life of Masdar city, there will a substantial shift towards the greater use of sustainable products, materials and services. • A detailed product evaluation process which includes environmental, economic (including cost and quality) and social considerations • Masdar will reduce the overall impact of the materials chosen for the buildings in the city. Cradle-to-cradle lifecycle analysis, evaluation of amounts of recycled content Manufacturing processes, assembly plant location, logistics and distribution • Masdar will have a positive regional effect by influencing the overall supply chain to become more sustainable • Supply Chain Sustainability (SCS) is the collaborative effort of multiple stakeholders to design, build, and operate a seamless, value-added supply chain to meet MASDAR’s goals and objectives
  • 17. MASDAR HEAD QUARTERS : Within the development it will act as a hub around which the rest of the city is built, and locally and globally it will be an example for other developers to follow. • It is carbon neutral • Uses 70 percent less water than buildings of comparative size • Its roof houses the world’s largest integrated photovoltaic panel array • The world’s largest solar canopy, which will provide shade to the building • The first building in the world to generate more power than it consumes • Eleven large wind cones will ventilate the building, expelling hot air above as fresh air enters from below • Sunlight will flood through the cones and will reduce the need for artificial lighting • On the roof, shaded by the solar canopy, residents will have access to communal outdoor green spaces
  • 18.
  • 19. In warm weather, a sub-surface water cooled floor acts with multi-layered solar umbrellas to reflect heat and reduce ambient temperature. As the temperature decreases, umbrellas fold away automatically using built-in PV panels to power their motors.
  • 20. BUSINESS PROMOTING STRATEGIES RESEARCH & DEVELOPMENT • Free zone status • Access to Masdar institute • 0% tax for companies & individuals • Access to skilled labour • 0% import tariffs • Availability of leading edge research facilities • 100% foreign ownership • Trade without a local sponsor ACCESS TO MARKETS • No restrictions on capital movement • Participating in UAE’s booming economy • No currency restrictions • Access to growing markets in GCC region • Regulations to facilitate quick business setup & • Gateway to expanding markets in India & China registration • Access to pool of low cost labour BUSINESS INCUBATION • Access to Abu Dhabi Govt.’s regional business network • Access to sources of capital • Opening of new market oppertunities • Support IP rights & legal advice • The opportunity to maximise corporate social • Ideal environment to test new ideas & pilot new technologies responsibility objectives