Adobe Media server family

1. Adobe Dynamic Media
Eco-System
Cornel Creanga
Platform Evangelist
Adobe Systems, Inc.
2006 Adobe Systems Incorporated. All Rights Reserved.

2. Value
proposition
2
2006 Adobe Systems Incorporated. All Rights Reserved.

3. Flash Platform
 Flash player adoption
 Flash Player is already installed on 99% computers
 The latest version of Flash Player reached a 50% market penetration in
only two months, and now it is installed on 72%
 80% percent of Internet videos are viewed with Flash (it was only 60%
several years ago)
 More than 1 billion mobile devices have installed Flash Player Lite
 Also the AIR platform is installed on more than 100 millions computers,
allowing to create easily offline solutions.
 There are more than 1.5 millions Flash Developers and more than 0.2
millions Flex Developers
2006 Adobe Systems Incorporated. All Rights Reserved.

4. Applications
Video Rich Internet Cross-Media
Websites
Applications Publishing
Clients (free) Tools
Flash PDF HTML
Creative
Suite
Servers Services
“Share” “Pacifica” “Cocomo”
Flex Builder
Adobe’s Revenue Source
2006 Adobe Systems Incorporated. All Rights Reserved.

5. Web Leaders
2006 Adobe Systems Incorporated. All Rights Reserved.

6. Content Providers
2006 Adobe Systems Incorporated. All Rights Reserved.

7. Networks
2006 Adobe Systems Incorporated. All Rights Reserved.
...

8. Europe
2006 Adobe Systems Incorporated. All Rights Reserved.

9. Leverage Premium Content & User Experience
VOD, Catch-up TV Live Events
Social Applications Rich Media Applications
2006 Adobe Systems Incorporated. All Rights Reserved.

10. Pay VOD
(TV Navigation)
(Zero Install, Flash 98%
Penetration)
2006 Adobe Systems Incorporated. All Rights Reserved. 4

11. 2006 Adobe Systems Incorporated. All Rights Reserved.

12. Catch-up TV
(Zero Install, Flash 98%
Penetration)
2006 Adobe Systems Incorporated. All Rights Reserved. 4

13. 2006 Adobe Systems Incorporated. All Rights Reserved.

14. 2006 Adobe Systems Incorporated. All Rights Reserved.

15. 2006 Adobe Systems Incorporated. All Rights Reserved.

16. BBC’s iPlayer
 WEB Browser evolving from Windows to Flash Player
 Launched Christmas ’07
 10 times more traffic since launch vs former technology
 >100m Video played since Xmas
 800K unique viewers/day
 25 min average video consumption (vs. 13 min on TV)
 10% of UK’s Internet traffic
2006 Adobe Systems Incorporated. All Rights Reserved.
2006 Adobe Systems Incorporated. All Rights Reserved.

17. Live Events
(Zero Install, Flash 98% Penetration)
2006 Adobe Systems Incorporated. All Rights Reserved. 4

18. 2006 Adobe Systems Incorporated. All Rights Reserved.
2006 Adobe Systems Incorporated. All Rights Reserved.