In this webinar we'll show you how to apply for a Google Grant, use search to connect with potential donors in the moment of relevance, develop online videos and create a community of supporters on YouTube. Most importantly, you'll learn about Google insight tools and analytics and how using them can help you market more efficiently and effectively. We'll share tons of examples from top nonprofits using the Google platform - join us for this one hour webinar and prepared to get Googley!

1. Google for Non-Profits: Get Googley
Google Confidential and Proprietary 1

2. Our Presenters
Christy Scott Kate Kablash
Agency Lead Marketing Coordinator
Google Grants Volunteer Lead Artez Interactive
Google

3. Webinar Tips
 This webinar is being recorded and will be available
on our website shortly
 If you have any technical troubles, please use the
“chat” feature
 We will take all questions at the end. Please use the
“raise hand” or “chat” feature to ask a question.

4. Google for Non-Profits:
Get Googley!
Christy Scott
Agency Lead
Google Grants Volunteer Lead
Google Confidential and Proprietary

5. Secret to success: Google’s Innovation Culture
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6. Five Notions of Innovation
1 A license to pursue dreams
2 Innovation, not instant perfection
3 Don’t politic – use data
4 Worry about usage and users, not money
5 Ideas come from everywhere
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7. Five Notions of Innovation
1 A license to pursue dreams
2 Innovation, not instant perfection
1.
3 Don’t politic – use data
A license to pursue
4 Worry about usage and users, not money dreams
5 Ideas come from everywhere
Pick your project
“20% time”
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8. www.google.ca/nonprofits
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9. What is Google Grants?
Google Grants provides select non-profits with free advertising
on Google.ca via the Google Adwords program
Your Nonprofit
Imagine your nonprofit here right when a
user is searching for your cause.
www.YourNonprofit.org
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10. 20% Projects: empower your employees or
volunteers to become digital professionals!
adwords.google.com/professionals/ Google Confidential and Proprietary 10

11. Five Notions of Innovation
1 A license to pursue dreams
2 Innovation, not instant perfection
2.
3 Don’t politic – use data
Innovation, not
4 Worry about usage and users, not money instant perfection
5 Ideas come from everywhere
Quickly launch a
campaign, test and
optimize over time
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12. Quickly test messages with search & display
Top sponsored ads: Up to 3 listings Sponsored “Paid” Advertising
• Target users when they’re searching
Side sponsored ads:
Up to 8 listings
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13. Quickly test messages with search & display
• Target users when they’re reading
content related to your cause
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14. The 5 min ad campaign: ad grouping
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15. The 5 min ad campaign: picking keywords
Use the Google Keyword Tool to see local search volume,
competition on specific keywords, and ideas for expansion Google Confidential and Proprietary 15

16. The 5 min ad campaign:
creating text & display ads
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17. Nine Notions of Innovation
1 A license to pursue dreams
2 Innovation, not instant perfection
3.
3 Don’t politic – use data
Don’t politic – use
4 Worry about usage and users, not money data
5 Ideas come from everywhere
Data beats opinion
Test constantly
Use data, not brute
force, for consensus
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18. Data available in Adwords
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19. Insight into bids
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20. Insight into keywords
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21. Insight into keywords
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22. Insight into ads
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23. Insight into site performance
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24. Analytics: focus on engagement
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25. Five Notions of Innovation
1 A license to pursue dreams
2 Innovation, not instant perfection
4.
3 Don’t politic – use data Users and usage
and money will
4 Worry about usage and users, not money
follow
5 Ideas come from everywhere
How can you connect
with users, and engage
them with your cause?
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26. Find creative ways to connect with your audience
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27. Some people just don’t know what they’re
searching for….
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28. Connect on YouTube: the #2 Searched Site!
Promoted Videos with
all to action overlay
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29. Five Notions of Innovation
1 A license to pursue dreams
2 Innovation, not instant perfection
5.
3 Don’t politic – use data
Ideas come from
4 Worry about usage and users, not money everywhere
5 Ideas come from everywhere
Top down, bottom up
All departments
Acquisitions
Users
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30. This idea came from a marketing student
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31. Take advantage of free YouTube Brand channels
for non profits!
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32. What ideas can your supporters bring to you?
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33. Recap
1 A license to pursue dreams
2 Innovation, not instant perfection
3 Worry about usage and users
4 Don’t politic – use data
5 Ideas come from everywhere
www.google.ca/nonprofits
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34. Agency Resources
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35. Webinar Schedule
July 15 Building online community for your cause
Erin Bury, Sprouter
July 22 Alternative Giving: Building a giving
program…Without gifts!
Mark Sutton, Artez Interactive
July 28 Experience This: Usability for Nonprofits
Tara O'Doherty,Vice-President,
User Experience & Strategy, w.illi.am

36. Contest
Facebook Contest
Like us on Facebook and be the first to post a comment
when we post our book give away.
We’ll mail it to you wherever you are.
Previous winners were from:
North Carolina, Scotland,
Toronto

37. Thank you
/artezinteractive
@artezonline
“Digital Fundraising Podcast” on iTunes