Your corporate partners drive your business, yet are you leveraging their digital and social media channels to your advantage? Have you done an audit of what they have available? Which ones should you be leveraging and how? Join Ron Kunitzky from Geyser Marketing Group as he discusses how Geyser Marketing Group clients leverage their partner relationships and optimize them to generate more brand awareness and revenue for their business. Ron will feature examples using proven tactics and strategies for engaging and optimizing your corporate partnerships and provide valuable insight on how you can take full advantage of what may be available to you. Participation in this practical, hands-on, 30 minute session will dramatically increase your partnership marketing knowledge and help take your corporate partnerships to a whole new level.

1. Nonprofits & Corporate Partners:
Tips for boosting your brand through
their social media channels

2. Our Presenters
Ron Kunitzky Claire Kerr
Client Delight & Special
President Projects Manager
Geyser Marketing Group Artez Interactive

3. Webinar Tips
 This webinar is being recorded and will be available
on our website shortly
 If you have any technical troubles, please use the
“chat” feature
 We will take all questions at the end. Please use the
“raise hand” or “chat” feature to ask a question.

4. what you can start doing tomorrow
• create an audit of your corporate partners‟ online
marketing and social media channels
• leverage your corporate partnerships better than
you ever have before
• increase visibility, awareness and opportunities for
revenue generation
www.geysermarketing.com

5. nonprofits and corporate brands have
teamed up in many ways…
www.geysermarketing.com

6. why have they partnered?
top 5 reasons for partnership:
1. funding & sponsorship
2. donor/member acquisition
3. expertise and competencies
4. cause related marketing
5. generate awareness and increase engagement
www.geysermarketing.com

7. your partners are not all the same
• break down your corporate partners
• understand what can be leveraged
• leverage their online marketing and social media
channels to promote your brand
www.geysermarketing.com

8. break down your partners
1. what is the nature of each partnership?
• access employee donor program
• access to their communications vehicles
• facilitate projects
• access expertise
• increase awareness for volunteering
• learn from each other
• customer donor program or bundle
• build community relationships
www.geysermarketing.com

9. understand what can be leveraged
2. which online marketing and social media channels do
your corporate partners use and are most active with?
• website
• email marketing
• SEM/SEO
• blogs
• Twitter
• Facebook
• online video
• other
www.geysermarketing.com

10. leverage their online marketing & social
media channels to promote your brand
3. How can you leverage them?
• promote an offline / online event
• promote a bundle offer w/ corporate partner
• blog about your organization
• have a corporate partner „tweet‟ on events
• link your facebook page to partner‟s page
• create a LinkedIn profile and link to partner
• embed video clips from YouTube in to
blogs, social media pages and website
• use all channels to promote a dedicated
program website
www.geysermarketing.com

11. increase engagement through your
corporate partners online channels
Nonprofit
user
engagement Partner
leverage Facebook Xing Blogger Banners Websites
partnership
Corporate Partner
Digg YouTube Google Amazon
online Twitter
channels
UNIQUE
IDENTIFIER
Email Podcasts WordPress LinkedIn Other
www.geysermarketing.com

12. an example – CMN & DQ: website
website: www.miracletreatday.com
www.geysermarketing.com

13. an example – CMN & DQ: YouTube
www.geysermarketing.com

14. an example – CMN & DQ: blog
blog: http://blog.dairyqueen.com
www.geysermarketing.com

15. an example – CMN & DQ: twitter
twitter: http://twitter.com/miracletreatday
www.geysermarketing.com

16. an example – CMN & DQ: facebook
www.geysermarketing.com

17. putting it in to play….
• choose a corporate partner that has the goods!
• what are your objectives?
• how will you measure success?
• what is your partner value proposition?
• what is your creative proposition?
www.geysermarketing.com

18. what do you want to achieve?
• define your objectives
• outline why you wish to leverage your corporate
partners‟ online channels
• develop a proposal for your corporate partner
• be sure to include actions, partner value proposition,
key timings and collaborative responsibilities
www.geysermarketing.com

19. what are the key success metrics?
• followers
• unique visitors
• brochure downloads
• donations from employees
• donations from customers
• attendees at an online or offline event
• e-newsletter sign-ups
www.geysermarketing.com

20. why should your partner do this?
• to support your initiatives
• customer/employee engagement
• unique co-branding opportunities
• revenue generation (bundles – offers)
• unique events and experiences
www.geysermarketing.com

21. what is your call to action?
• click here to visit our website
• click to see a video
• click to donate
• download our brochure
• enter our contest
• subscribe to our newsletter or blog
• block off our event in your calendar
www.geysermarketing.com

22. recap
• your corporate partners are using online
marketing and social media channels to
communicate with employees and customers
• find out which ones they use and are most
active with
• leverage their online marketing and social media
channels to promote your brand and increase
engagement
• be sure to select the right existing corporate
partners to do this with, collaborate to get it
done right and define your metrics in advance
so you can measure the results!
www.geysermarketing.com

23. thank you and good luck!
• thanks for participating
• reach me at ron@geysermarketing.com
• let‟s keep in touch!
www.geysermarketing.com

24. More Webinars for You
Social Media Video for your Nonprofit
(feat. Ridgewood: Ingenious Communications Strategies)
June 1st @ 1 pm ET (North America)
Register at www.artez.com
Check out more webinars at www.artez.com/webinar_library

25. Contest
May Month of Madness at Artez
www.facebook.com/artezinteractive
Like us on Facebook and when we post a book –
be the first person to comment on it and it’s yours!
We’ll mail it to you wherever you are.
Last week’s winner was
from North Carolina!

26. Thank you
/artezinteractive
@artezonline
“Digital Fundraising Podcast” on iTunes