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What Are Facebook Pages And How
 Can They Help My Local Business


          Presented by
Online And Digital Marketing


•   The trend towards online and digital
    marketing is growing.
•   Not only is it cheaper and easier to
    implement but it is also capable of
    reaching a much wider audience.
•   One of the most significant benefits of this
    marketing transition is that it is now far
    easier for small businesses to compete
    with large organizations.
Most Valuable Advertising
                         Platforms

•   Facebook business pages are one of the
    most valuable advertising platforms
    available.
•   Setting up a business page allows you to
    build a closer relationship with your
    customers.
•   It gives your company access to advertise
    within the world's largest social network.
What Is A
                  Facebook Business Page?

•   A Facebook business page is a Facebook
    page developed to specifically suit the
    needs of a business or organization.
•   It lets you post photographs, contact
    details, information, and updates about
    your products and services.
•   Facebook users that choose to become
    'fans' of your page can interact with it by
    adding their own comments and using the
    'like' function.
Developing A Facebook
                   Business Page Strategy

•   When establishing your social media
    page it is important to develop a
    management strategy.
•   Doing this ensures that you can expand
    your fan base as far as possible and as
    fast as possible, while seeing this
    expansion      translate   directly into
    improvements in your earnings.
•   Here are some of the aspects that a
    successful strategy should include:
Benefits Of Using The
              New Facebook Business Page

•   Your fan numbers are no longer capped
    at 5000
•   Facebook users that wish to become fans
    are automatically accepted
•   A person does not have to be a fan or
    even a Facebook user to view your page
•   Certain personal functions, such as
    private messaging, are disabled
•   You can view a more limited selection of
    information about an individual fan
Product Promotion




•   Promotion is a key feature of every good
    Facebook marketing strategy
•   By posting exclusive updates about your
    new products and services, you can build
    up interest in your company and reach
    out to potential new customers.
•   These posts will even be visible on your
    fan's newsfeed which is the first thing
    they see once they log onto the site.
Buildup Positive Relationships




•   A lot of the benefits of a business page
    rely on having a large number of fans to
    communicate with.
•   One method of increasing fan numbers is
    to provide them with valuable content,
    such as exclusive vouchers, advanced
    product     knowledge,     or   attractive
    competitions.
Search Engine Optimization




•   Including keywords, keyword phrases,
    and backlinks which are related to your
    field, as well as updating your content
    regularly, will help you to increase your
    Facebook page's visibility.
Get Some Feedback




•   Large companies spend huge amounts of
    money surveying their customers in an
    effort to understand and improve aspects
    of their service.
•   Facebook however, allows you to get
    customer       feedback    easily    and
    inexpensively.
•   By viewing your fan's comments, posting
    open questions, or setting up an
    interactive poll, you can build up better
    knowledge of your target audience.
What Results Can Expect From
            Your Facebook Business Page?

Increased Sales
•Facebook has over 900 million active users
who each visit the site for an average of 52
minutes each day.
•This offers huge advertising potential to
anyone who is able to take advantage of it.
•By providing fans with direct links between
posts about a new product and the exact
page where they can buy it, you can
dramatically increase your sales.
Increased Online Visibility




•   Business pages can be viewed anyone,
    and they are often a prominent search
    engine result.
•   Part of the reason that they are ranked so
    highly is that Facebook is a well-
    established and trusted website.
•   By filling your page with search engine
    optimized content, you can make the
    most of this search engine boost and
    ensure that your page is one of the first
    results for key search terms related to
    your company.
Growing Fan Numbers




•   The average Facebook user has 130
    friends.
•   When one of your fans interacts with your
    page by liking it or commenting on a post,
    this action becomes visible on their
    friend's newsfeeds, and they are given
    the option to become fans as well.
•   It is easy to see how a well-managed
    marketing strategy can result in quickly
    increasing fan numbers.
Gain A Better Understanding
                         Of Your Customers



•   Although you will not be able to see
    personal information, by building up a
    large fan base you will have access
    to important statistics about your
    fans.
•   Details about their age range, gender,
    location, and language will give you
    an insight into your customer
    demographics.
How To Begin

•   Implementing      an      effective digital
    marketing strategy on a social media site
    like Facebook can boost your sales,
    widen your customer base, and allow you
    to build up a positive relationship with
    your fans.
•   Common mistakes like bombarding fans
    with too many updates or not focusing on
    SEO can result in a bad fan relationship
    and poor online visibility.
•   By hiring professionals to implement an
    advertising strategy on your behalf, you
    can reap the benefits while saving the
    valuable man hours it would take to get
    the same results without such extensive
    experience.
Contact Us Today
 For More Information

     619 339 0413
CustomFitMarketing.com

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Facebook Business Pages

  • 1. What Are Facebook Pages And How Can They Help My Local Business Presented by
  • 2. Online And Digital Marketing • The trend towards online and digital marketing is growing. • Not only is it cheaper and easier to implement but it is also capable of reaching a much wider audience. • One of the most significant benefits of this marketing transition is that it is now far easier for small businesses to compete with large organizations.
  • 3. Most Valuable Advertising Platforms • Facebook business pages are one of the most valuable advertising platforms available. • Setting up a business page allows you to build a closer relationship with your customers. • It gives your company access to advertise within the world's largest social network.
  • 4. What Is A Facebook Business Page? • A Facebook business page is a Facebook page developed to specifically suit the needs of a business or organization. • It lets you post photographs, contact details, information, and updates about your products and services. • Facebook users that choose to become 'fans' of your page can interact with it by adding their own comments and using the 'like' function.
  • 5. Developing A Facebook Business Page Strategy • When establishing your social media page it is important to develop a management strategy. • Doing this ensures that you can expand your fan base as far as possible and as fast as possible, while seeing this expansion translate directly into improvements in your earnings. • Here are some of the aspects that a successful strategy should include:
  • 6. Benefits Of Using The New Facebook Business Page • Your fan numbers are no longer capped at 5000 • Facebook users that wish to become fans are automatically accepted • A person does not have to be a fan or even a Facebook user to view your page • Certain personal functions, such as private messaging, are disabled • You can view a more limited selection of information about an individual fan
  • 7. Product Promotion • Promotion is a key feature of every good Facebook marketing strategy • By posting exclusive updates about your new products and services, you can build up interest in your company and reach out to potential new customers. • These posts will even be visible on your fan's newsfeed which is the first thing they see once they log onto the site.
  • 8. Buildup Positive Relationships • A lot of the benefits of a business page rely on having a large number of fans to communicate with. • One method of increasing fan numbers is to provide them with valuable content, such as exclusive vouchers, advanced product knowledge, or attractive competitions.
  • 9. Search Engine Optimization • Including keywords, keyword phrases, and backlinks which are related to your field, as well as updating your content regularly, will help you to increase your Facebook page's visibility.
  • 10. Get Some Feedback • Large companies spend huge amounts of money surveying their customers in an effort to understand and improve aspects of their service. • Facebook however, allows you to get customer feedback easily and inexpensively. • By viewing your fan's comments, posting open questions, or setting up an interactive poll, you can build up better knowledge of your target audience.
  • 11. What Results Can Expect From Your Facebook Business Page? Increased Sales •Facebook has over 900 million active users who each visit the site for an average of 52 minutes each day. •This offers huge advertising potential to anyone who is able to take advantage of it. •By providing fans with direct links between posts about a new product and the exact page where they can buy it, you can dramatically increase your sales.
  • 12. Increased Online Visibility • Business pages can be viewed anyone, and they are often a prominent search engine result. • Part of the reason that they are ranked so highly is that Facebook is a well- established and trusted website. • By filling your page with search engine optimized content, you can make the most of this search engine boost and ensure that your page is one of the first results for key search terms related to your company.
  • 13. Growing Fan Numbers • The average Facebook user has 130 friends. • When one of your fans interacts with your page by liking it or commenting on a post, this action becomes visible on their friend's newsfeeds, and they are given the option to become fans as well. • It is easy to see how a well-managed marketing strategy can result in quickly increasing fan numbers.
  • 14. Gain A Better Understanding Of Your Customers • Although you will not be able to see personal information, by building up a large fan base you will have access to important statistics about your fans. • Details about their age range, gender, location, and language will give you an insight into your customer demographics.
  • 15. How To Begin • Implementing an effective digital marketing strategy on a social media site like Facebook can boost your sales, widen your customer base, and allow you to build up a positive relationship with your fans. • Common mistakes like bombarding fans with too many updates or not focusing on SEO can result in a bad fan relationship and poor online visibility. • By hiring professionals to implement an advertising strategy on your behalf, you can reap the benefits while saving the valuable man hours it would take to get the same results without such extensive experience.
  • 16. Contact Us Today For More Information 619 339 0413 CustomFitMarketing.com