1. ANSAL INSTITUTE OF TECHNOLOGY, GURGAON
Course Code: MF301
Course Title: Entrepreneurship Development
Credits: 4
Lectures: 4 classes (Theory) per week (Each class is of 50 mins.)
Faculty: Dr. M S Mamik
Contact (Off): D-401; 0124-4750503
Email id: msmamik@aitgurgaon.org
Course objectives:
The aim of the course is to kindle the spirit of entrepreneurship and innovativeness
among our budding youth so that they are adequately familiarized with the concept
practice and process of entrepreneurship.
The emphasis in this course is on transforming students approach from being a manager
seeking jobs to an budding and enthusiastic entrepreneur who seeks high returns while
taking calculated risks and provides jobs. Using a multidisciplinary approach to
applying and synthesizing concepts and techniques from the functional areas of
accounting, finance, managerial economics, marketing, operations management, and
organization behavior in the context of new venture development this transformation can
be achieved. Making a successful business plan and implementing it is the skill and end
desired.
The students will be challenged to shift from being a receiver of ideas, facts, concepts
and techniques, to a style that involves generating ideas, identifying opportunities and
solving problems, analyzing and evaluating alternatives, and formulating workable action
plans, thus putting theoretical knowledge into practice.
Course Description:
Introduction to entrepreneurship development, creating entrepreneurship venture, project
management, entrepreneurial development and government, pitfall of entrepreneur and
women entrepreneur.
S.No. Units Topics to be Objective and Teaching Lectur
covered skills learning es
strategies
1. Concept of To explain the Lectures, 5
Unit-1 entrepreneurship Concept of Problem periods
development entrepreneurship solving

2. Evolution of the development, examples,
concept of Describe the Assignments,
entrepreneur Evolution of the Quizzes
The Entrepreneur vs. concept of
entrepreneurial Entrepreneur, entrepreneur,
development Entrepreneur vs. Distinguish
perspective Intrapreneur, between the
Entrepreneur vs. Entrepreneur,
Manager Intrapreneur,
Attributes and Entrepreneurship
Characteristics of a and Manager.
successful Identify the
Entrepreneur Attributes and
Role of Characteristics of
Entrepreneur in a successful
India economy and Entrepreneur.
developing Outline and
economy with Explain the Role
reference to self of Entrepreneur
Employment in India economy
Development and developing
Entrepreneurial economy with
Culture reference to self
Employment
Development
Entrepreneurial
Culture.
2. Unit-2 Business Planning Outline and Lectures, 10
process Describe the Problem periods
Environment Business solving
Analysis-Search Planning examples,
Creating and Scanning process, Assignments,
entrepreneurial Identifying Environment Quizzes
venture problems and Analysis-Search
Opportunities and Scanning
Defining business Identifying
Idea problems and
Basic government Opportunities
procedures to be Defining
compiled with business Idea.
Outline Basic
government
procedures to be
compiled with.

3. 3. Technical, Explain and Lectures,
Unit-3 Financial, evaluate the Problem
Marketing, Technical, solving
Personnel, Financial, examples,
Project Management Marketing, Assignments,
Management Feasibility Personnel, Quizzes
Estimating and Management
financing funds Feasibility
requirements- Estimating and
Schemes offered financing funds
by various requirements-
commercial banks Schemes offered
and financial by various
institution like commercial
IDBI, ICICI, banks and
SIDBI, SFCs financial
Venture Capital institution like
funding IDBI, ICICI,
SIDBI, and
SFCs.
Distinguish
between venture
capital funding
and angel
Investors.
4. Role of Central Explain the Role Lectures, 7
Unit-4 government and of Central Problem periods
State government government and solving
in promoting State government examples,
entrepreneurship- in promoting Assignments,
Entrepreneursh Introduction to entrepreneurship- Quizzes
ip various incentives, Introduction to
development subsidies and various
and grants-Export incentives,
Government oriented units- subsidies and
Fiscal and tax grants-Export
concessions oriented units-
available Fiscal and tax
Role of following concessions
agencies in the available.
entrepreneurship Determine and
Development- describe the
district industries Role of
Centers (DIC), following
Small Industries agencies in the

4. service Institutes entrepreneurship
(SISI), Development-
Entrepreneurship district industries
development Centers (DIC),
Institute of India Small Industries
(EDII), National service Institutes
Institute of (SISI),
Entrepreneurship Entrepreneurship
and small business development
development Institute of India
(NIESBUD), (EDII), National
National Institute of
entrepreneurship Entrepreneurship
development board and small
(NABD) business
development
(NIESBUD),
National
entrepreneurship
development
board (NABD).
5. Unit-5 Why do Classify and Lectures, 4
entrepreneur fails? Identify Why Problem periods
does solving
Pitfalls of entrepreneur examples,
entrepreneur fails? Assignments,
Quizzes
6. Unit-6 Reason for low/ Outline and Lectures, 4
No Entrepreneurs Evaluate the Problem periods
Women Role, Problems Reason for low/ solving
Entrepreneur and Prospects No examples,
Entrepreneurs Assignments,
Role, Problems Quizzes
and Prospects
Student Requirement
(a)Students are expected to be regular in attendance and come prepared for the
topic under discussion as also be prepared to answer questions related to topics already
covered.
(b) Reading of Autobiographies of leading and innovative entrepreneurs and
innovative business processes in various publications is highly encouraged. Extensive
use must be made use of the internet resources to improve the overall background and
enhance the knowledge base in this very important area for self development.

5. (c) Students will be required to present scenarios in class based on their
understanding of topics and collected information from multiple sources. Debates and
group discussion will be encouraged along with role playing for which groups would be
formed. A participative and inquisitive environment is encouraged.
(d) Students will be required to answer questions in writing or quizzes without
prior warning which will be part of the evaluation process.
(e) Further active class participation would be encouraged and will form an
integral part of assessment of comprehension and application.
(f) Students are required to maintain the decorum of the class, keep cell phones
off and learn from each other as much as possible.
(g) Case studies need adequate reading and thorough comprehension and logical
arrangement of thought for effective solutions. These solutions should be
comprehensively presented in both written and oral formats.
(h) Assignments are to be worked on individually and the solutions should not be
taken from any source which is not referred to in the paper. Common solutions or those
with similarity will receive zero marks. Late submissions will also be heavily penalized.
Assessment and Evaluation:
1. Term Paper, Assignments, Case studies and Quizzes- (Assignment submitted by
due date only valuated)
2. Class Performance and participation, Book Review and presentation/ Role
Playing:
3. Attendance
Total for 1, 2 and 3: 10%
4. Minor Test 1 & 2: 5+5= 10%
5. Major Test (Final Examination): 80%
100%
5. Term Paper- All students are to write a business plan complete in all respects for
implementing their own idea of a workable business proposition which they intend
to undertake after the course as an entrepreneur. They should make use of all the
learning and available analytical tools, marketing research , govt. and other
facilities like credit, know how, concessions, training, taxes and quality as well as
other incentives which can be availed. In order that they can draw interest from
financiers and /or venture capitalists, students would be required to make a 5-7
minute presentation of their business plan and be prepared to answer queries on the
financial, operational viability of the proposal and marketability of the product or
service being delivered.
6 .Role Play Groups – participants would be divided into groups for presentation
and role plays.
Three role plays( of 15 min each ) topics to be be presented by each group are:-

6. (a) Explaining role of Entrepreneur to a rural audience for promoting
self help groups for inclusive growth.
(b) Difficulties of an entrepreneur starting a Business in India
(c) Mera Bharat Mahan – Promoting India as an Investment
Destination
6. Required Textbooks
1. “Enterpreneur Development : New Venture Creation : Satish Taneja and
S.L.Gupta; Galgotia 2003 reprint 2006.
2. “Enterpreneurship : Robert D.Hisrich, Michael P.Peters Dean Shephard; Mc
Graw Hill 2007
8. Reference Books
1. Entrepreneurship and Small Business : Saini, J S ; Rawat Publication 1998,
2. Entrepreneurship and Small Business management: C B Gupta &
Khanka , S S Sultan chand 2006,
3. Entrepreneurship, Strategic Management and Globalization : DD Sharma; Rawat
Publication 1999,
4. Entrepreneurship: Robert D Hisrich ; TMH 2002
5. Entrepreneurship: an international perspective : Alison Morrison; Butterworth
Heinemann 1998
6. Entrepreneurship and small scale industries: Batra, G S ; Deepa & Deep 1999,
7. Entrepreneurship in 21st century: Rathore, B S ; Rawat Publication 1999,
8. Entrepreneurship:new venture creation : David, H. Holt ; Prentice- Hall 2000,
9. Entrepreneurship theory at the crossroads: Mathew J Manimala ; Wheeler 1999,
10. Harvard Business review on entrepreneurship: HBS; HBR Press 1999,
11. Dynamics of entrepreneual development and Management: Vasant Desai;
Himalaya 2006,
12. Small Business Management: an entrepreneurial emphasis: Justin , Langeneeker
G ; Thomson 2003,
13. Entrepreneurship Development” , S S Khanka ; S.Chand ,2008
15 “Business Innovation” Praveen Gupta”; S Chand ; I Edition 2008
16. “Tripple Bottom line Reporting”; S Singh; Prentice- Hall
17. “Business Analysis” ; Pradeep Hari Pendre ; Prentice- Hall
18. Timmons, Jeffrey A. & Spinelli, Stephen, New Venture Creation 7th Ed.
(2006) McGraw Hill ISBN # 13: 978-0-07-328591-7 (In syllabus as NVC)
19. William D. Bygrave, ed. The Portable MBA in Entrepreneurship, 3rd Edition.
(New York: John Wiley & Sons, 2004).
20.

7. 5. Recommended Reading
• Tarun Khanna “India and China : A Thousand Enreprenuers”, HBS Publishing
2008
• During the semester, additional articles related to the different course topics may
be added from recent publications.
• Students should supplement the text with readings in the Entrepreneurial
literature.
• Business World, Business Today.
• Economic Times, Financial Express.
Films: Guru , Aviator
Websites: Would be indicated separately
Readings: ET , Business World , Economist, Business Today, Autobiography of leading Global & Indian
Entrepreneurs