The value of words and articulating what you do and how you do it cannot be underestimated and is something many artists struggle with. A good statement in defining the public understanding of your work is invaluable to your practice as is the ability to clearly identify what you want to say about your work, and how you want to say it. The presentation of this visually is also key. The main focus of this practical workshop is to help the artist communicate the core essence of what they do to a variety of publics - peers, galleries, interested individuals and potential clients. This workshop will be a step by step 'how-to' guide in the use of language and the presentation of the core concepts of your work in a written, spoken and visual format. It is intended that participants will come away with the tools to be able to speak and write, clearly and professionally about their work, in a variety of formats - proposals, artist s statement and C.V.

1. Preparing Proposals- communicating your practice verbally Kerry McCall Professional Practice Series VAI/Artlinks