"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites! I am still working on the card game which will be published within two months.
3. DEFINITION
The concept of guerrilla marketing was invented as
an unconventional system of promotions that relies
on time, energy and imagination rather than a big
marketing budget. Typically, guerrilla marketing
campaigns are unexpected and unconventional;
potentially interactive; and consumers are targeted
in unexpected places. The objective of guerrilla
marketing is to create a unique, engaging and
thought-provoking concept to generate buzz, and
consequently turn viral
4. KEYWORDS
1.Not a big budget
2.Unexpected
3.Unconventional
4.Interactive
5.Unexpected places
6.Buzz / turn viral
5. KEYWORDS
1.Not a big budget cheap
2.Unexpected surprise
3.Unconventional different
4.Interactive active
5.Unexpected places places
6.Buzz / turn viral buzz