11. The Brief Acquire registrations for the Toyota database using the Toyota sponsorship of Munster Rugby. The campaign timing was the occasion of the match v New Zealand. Our Response Developed a competition Member Get Member mechanic and a HTML email was sent out to a total of 25,000 recipients We created new spaces for the Toyota Munster Rugby sponsorship @ www .toyotarugby.tv plus Bebo, Facebook & YouTube An experiential campaign was designed to drive awareness of the competition and create video content at the games in Thomond Park Toyota Munster Rugby
13. The Brief Create a digital strategy for Toyota’s future advertising and leverage existing sponsorship properties Our Response Created a space on www.toyota.ie for GAA Football initially featuring a series of 8 ‘mock’ webisodes called MeetMike (see www.meetmike.ie) Shown over 18 weeks with traffic driven by online video ads Maintained dialogue with over 10,000 consumers through online blog Toyota ‘Meet Mike’
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15. Introduction Please contact Conor Lynch for more Information: E: conor .lynch @eightytwenty.ie M: +353 8 6 811 8833 Web - www.eightytwenty.ie Blog - www.advertisingforthedigitalage.com