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Are your sales calls ready for takeoff a pre-call checklist
1. Are Your Sales Calls Ready for
Takeoff? A Pre-call Checklist
Andrew Rudin,
Managing Principal, Outside Technologies, Inc.
Certified Social Media Strategist
www.outsidetechnologies.com
703.371.1242 (mobile)
arudin@outsidetechnologies.com
www.linkedin.com/in/discoverystrategy
Twitter: @andy_rudin; @contrarydomino
2. Key Problem to Solve
When conducting sales calls, how can
salespeople ensure the greatest
chances for success?
3. A few things about
me . . .
• 20 + years B2B marketing and sales
experience
• Focus on business development strategy
& execution; risk management
• Work with technology companies
• MS in management information
technology from University of Virginia
• Certified Social Media Strategist (2010)
4. 7-Item Checklist
(Answer yes/no/or maybe)
I know the outcome or result my prospect is
seeking from this meeting. If you don’t have a
clue, you’re already in trouble.
I am bringing knowledge and resources that
my prospect is likely to value. Ensures you’re
prepared to share something useful and
valuable.
5. I know what needs to be learned. Ensures
that you ask the right questions, and that you don’t
waste time discussing topics your prospect doesn’t
care about.
I have situational awareness. Ensures you
understand the context for the meeting and that you
can adapt to it.
I have visualized the successful outcomes
for this opportunity. –both for you, and for your
prospect.
I have planned for what to do in the event
something doesn’t follow the expected path. -
stuff happens. Make sure you know what to do when it does.
I am 100% mentally present. –If you’re not,
don’t bother meeting. Save your prospect the
time he or she will be investing.
6. Time for questions . . .
Andrew (Andy) Rudin
703.371.1242
arudin@outsidetechnologies.com
Notes de l'éditeur
1. I know the outcome or result my prospect is seeking from this meeting. If you don’t have a clue, you’re already in trouble.2. I am bringing knowledge and resources that my prospect is likely to value. If you don’t share anything useful or valuable, you probably won’t be invited back. It doesn’t matter how good your questions were, or how much time you spent listening.3. I know what needs to be learned. Both for you, and your prospect. Ensures that you are prepared to ask the right questions, and that you don’t waste time throwing conversational spaghetti at the wall to see what sticks.4. I have situational awareness. Not the same as knowing everything you can about your prospect. This item ensures you understand the context for the meeting, and that you can adapt to the situation.5. I have visualized the successful outcomes for this opportunity—for my prospect and for me. Visualizing a successful result ensures that you take the right actions to achieve it. Ask an Olympic gymnast.6. I have planned for what to do in the event something doesn’t follow the expected path. You can’t plan for every contingency, but every checklist must consider what could go wrong—the demo that doesn’t work, or the question that you don’t know how to answer.7. I am 100% mentally present. “I’m so sorry . . . Could you excuse me for just a minute—I have to answer this call . . .”
1. I know the outcome or result my prospect is seeking from this meeting. If you don’t have a clue, you’re already in trouble.2. I am bringing knowledge and resources that my prospect is likely to value. If you don’t share anything useful or valuable, you probably won’t be invited back. It doesn’t matter how good your questions were, or how much time you spent listening.3. I know what needs to be learned. Both for you, and your prospect. Ensures that you are prepared to ask the right questions, and that you don’t waste time throwing conversational spaghetti at the wall to see what sticks.4. I have situational awareness. Not the same as knowing everything you can about your prospect. This item ensures you understand the context for the meeting, and that you can adapt to the situation.5. I have visualized the successful outcomes for this opportunity—for my prospect and for me. Visualizing a successful result ensures that you take the right actions to achieve it. Ask an Olympic gymnast.6. I have planned for what to do in the event something doesn’t follow the expected path. You can’t plan for every contingency, but every checklist must consider what could go wrong—the demo that doesn’t work, or the question that you don’t know how to answer.7. I am 100% mentally present. “I’m so sorry . . . Could you excuse me for just a minute—I have to answer this call . . .”