Materials for expanding your knowledge about Management of Integrated Marketing Channels

1. TOP 10 Learning
Answers for
Designing and
Managing Integrated
Channel
Arvin Matias
09.02.10
In Partial fulfillment of the requirements of Marketing Management
Class (MARKMA)

2. 1. All are categories of
Buyers except for:
A. Shoppers out of habit
B. Shoppers that love a wide spectrum
or variety
C. Shoppers that are highly involved
with their purchasing
D. Shoppers that like to find high value
good deals
E. Shoppers that buy for the heck of it
2

3. 2. A 2nd level Marketing Channel
involves…
A. Manufacturer - Consumer
B. Manufacturer – Sari-sari Store -
Consumer
C. Manufacturer – Wholesaler –
Retailer - Consumer
D. Manufacturer – Hypermarket -
Consumer
E. Manufacturer – Wholesaler – Jobber
– Retailer - Consumer
3

4. 3. _______ is a type of
Marketing Channel conflict.
A. Variability
B. Multichannel
C. Differences in core values
D. Unclear roles and rights
E. Reluctance to change
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5. 4. All are Channel Member
functions except…
A. Assume risks
B. Provide storage
C. Oversee actual transfer of
ownership
D. Improve product quality
E. Reach agreements on price terms
5

6. 5. Which of the following is
true?
A. Advertising is an example of channel
service outputs
B. 0 Level Marketing Channels involves the
manufacturer and the consumer
C. 7-11 branches are examples of selective
distribution channels
D. High value deal seekers are usually
buyers that love variety
E. Channel members can improve the
product according to local market needs.
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7. 6. Which of the following is
False?
A. Marketing channel is a network that
create time, place and possession for
consumers.
B. Middlemen intermediaries take title to
products
C. Marketing channel and distribution
channel is one and the same
D. A company can apply a 1st level channel
when order lot size is not uniform
E. Selective distribution is an example of
distribution intensity
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8. 7. Contractual VMS are…
A. Hired experts/consultants to manage
marketing channels
B. Consumer–sponsored franchise system
C. Individual firms who join channels
through contracts
D. Programmers of distribution channel
system
E. Service agreement for marketing
channel organization services
8

9. 8. Channel service back-up
is an example of…
A. A channel service output
B. A channel service intermediary
C. A marketing channel system
D. A channel conflict
E. A cause of a channel conflict
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10. 9. The following are factors that
affect the marketing choice except
for:
A. Customer preferences
B. Product value
C. Desire for control
D. Product factor
E. Communication lines
10

11. 10. These are examples of Channel
Integration systems except for:
A. Corporate VMS
B. Horizontal VMS
C. Administered VMS
D. Multichannel systems
E. Diagonal VMS
11

12. TOP 10 Learning
Answers for
Designing and
Managing Integrated
Channel
Arvin Matias
09.02.10
In Partial fulfillment of the requirements of Marketing Management
Class (MARKMA)