Rainbow Shine’s own Agile Transformation helps software organizations more efficiently and predictably respond to the demands of business. The pace of change was accelerating at an unbelievable rate. We needed a solution powerful enough to help us keep pace. Our development organization was going agile, and our QA solutions needed to adapt right along with us.

1. Dear Sir,
Thank you for showing interest in availing our web promotional services i.e. Search
Engine Optimization (SEO), Social Media Marketing (SMM), and Online Reputation
Management (ORM)
Our SEO, SMM and ORM service are customized and designed to help companies
improve their site rankings, build a brand, market products and services & manage
online reputation through social networks. We have all the necessary expertise & skills
to ensure a successful SEO and Social media campaign implementation for your
company and get the best results.
The proposal covers an overview of the services and pricing.
Looking forward to develop and implement successful SEO, SMM, PPC and ORM
strategies for your business.
Best Regards,
Contact Us
+91-8463034228
Email
rainbowshineinfotech@gmail.com
Website
www.rainbowshineinfotech.com
Deepak Mishra
Business Development Manager [BDM]

2. 1. Search Engine Optimization
Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for an
advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines
(Google / Yahoo / MSN) results which are helpful in capturing more clients / visitors.
Some of the Benefits of Search Engine Optimization & Marketing include:
Increase and Improve Visibility
Increase Targeted Traffic
Increase Qualified Leads and Conversions
Following chart outlines our SEO services that will be rendered during the term of the agreement. This package
has been created after analyzing your website. Our search engine optimization process can be described
through as below.
OFF-Page Optimization
1. Link Building
2. Directory Submission
3. Article Submission
4. Product Directory Submission
5. Social Book Marking Services
6. Press Release
7. Monthly Activity Report
8. Forum Signature
ON-Page Optimization
1. Optimizing Title Tags & Meta Tags
2. Optimization Site Directory and
structure, Navigation
3. Anchor Tag Optimization
4. Existing Content Optimization
5. Creation of new Optimized pages
6. Image Optimization
7. Robots.txt

3. On Page Strategies
Ranking well in Google has two aspects – on page and off page. On page are the things that a Client can do
with their site, and with our help, to create the best environment for Google’s indexing. Below are the primary
areas to focus on.
1. Website analysis
A website analysis is a must for every website owner and if you are an SEO you must know how to do a website’s
analysis. A website analysis is more than a checklist in which you check if everything works fine and according
to plan or not like content, programming, competition etc.
2. Keyword Research
Keyword research is necessary for a website. It helps in getting best keywords which will help you to get only
the targeted traffic from search engines.
3. Bold, Italic effect to main keywords
These tags show the emphasis given to a particular word. This kind od tagging helps the bots to understand that
what the owner want to tell the user and what are the main key points of the content shown in that page, for
which it would have higher ranking in SERP results.
4. Canonicalization
Url Duplicity, if not solved then can harm your website. It happens because one don’t redirects the unnecessary
page that show the same data which is somehow considered as duplicate data by search engine bots.
5. Competition Analysis
It is must to understand the market and your competitors. One has to make some plans to top the completion
that can only happen after doing the competition analysis about the every step they have taken so far and
probable future plans, this helps a lot to perform better in the market.
6. CSS Validation
You website must look good not from outside but also from inside to the bots which crawl your site, so make
sure that you have 100% correct CSS, so validate it CSS validators.
7. Google Base Feeds
Better known as Feed Burner, It will help you to have more subscribers from Google reader which leads to more
and better traffic.
8. Heading Tags Optimization (E.g.: H1, H2, H3)
An important part of SEO, which helps you to make the robots understand that what is more important in your
website and what is less.
9. HTML Code Clean Up & Optimization
HTML also needs to be optimize to provide optimal results, one must not create a website full of codes, try to
make them as small as you can so that the load time can get better and this also helps in ranking better in
SERP results.

4. 10. Image Optimization
It refers to use alt tags properly. Using alt tags with every image will help you to get traffic from image search
as well.
11. Hyperlink Optimization
The anchor text used to create hyperlinks of your website always helps you to rank better for those anchor texts,
so try to use keywords as your anchor text to create links, internal or external.
12. In depth site Analysis
A deep analysis of your own website is necessary to do. It helps you to detect all the errors and other
malfunctioning in your site.
13. Link Validation
All the links must be correct and must not be broken.
14. Meta Description Tags Optimization
You Meta tags help you to rank better but you must also know that how to manage them as there are some
limitation and rules that you must follow to get maximum benefits from it.
15. Meta Keywords Tags Optimization
Just Like Meta Description tags Meta Keywords tag is also important most of the people thinks that it does not
help in any way but it really does.
16. Navigation & Design Optimization
Your Navigation bar or any other navigation system must be good and user friendly, with it a good design which
attracts the eye of the user is must.
17. PR Sculpting
It’s a way to get PR from the websites which already have good PR. One can have the PR juice from good
ranking websites by having
18. Robots.txt Optimization
It a file which tell the search engine bot that which place to crawl and which to not.
19. Text Modification Optimization
Text optimization also plays important role in ranking better in SERP. One must apply the keyword density rule
to gain more benefits from their site.
20. Title Tag Optimization
A title is most important tag, a good not only attracts the users but also the search bots.
21. URL Rewrite
URL rewrite helps one to increase the visibility of their site by making URL understandable in human language
which is highly recommended by search engines as well.

5. 22. W3C Validation
With help of W3C you can validate your website to make sure that it is up to dated and working fine according
to the latest rules of programming.
23. Broken Links Checking
It’s necessary to find out every error in your website even if it is a broken link. These kinds of error can happen
internally or externally which may lead to bad reputation from both users and bots.
24. Website Spell Check/Grammatical Error on website
One must keep their content correct even from the point of view grammar rules.
25. XML Site Map Creation & Submission
XML sitemap helps bots to crawl your website without tackling any difficulties usually created by JavaScript,
HTML error and other malfunctions.
26. Google Webmaster Tools account Setup & Monitoring
It will help you to understand the flaws and errors in your website with many other facilities to be used to make
your website a better one.
27. Google Analytics Account Setup & Monitoring
There is no reason why you should not be tracking your website visitors. Google Analytics is free, easy to install
and provides a wealth of information about your website and your customers. Sign-Up for a free account and
install or pay someone to install the javascript code on your website.
Off Page Strategies
While 24x7 Internet Technologies will definitely want to consult with the Client on all of the above issues
related to their site, it is the off page strategies that will most likely be the major aspect of our SEO work with a
Client. Off page simply means the strategies used to drive traffic to a site, including links that point back to the
site. Below are the key factors in this strategy.
1. Directory Submissions
Directory Submission will help you to set the category of your website and to get good free one way back links
which will help in faster indexation of your website
2. One way link (PR4 or Greater)
This steps may include all of the off page optimization steps to get one way back links, sometimes they are paid
and sometimes they are free.
3. Local Search Engine Optimization
If your business is local then Local search engine optimization can help you a lot. Submitting in local directories
and search engine apps will increase your chances to appear more in a local search. This helps in getting better
response from internet users if you have a local business. It is helpful for small businesses like shoe makers,
restaurants, pizza shops, marts etc.

6. 4. Testimonial Submission
Try to get more testimonials from some reputed customers of your which will increase your goodwill.
5. Article Submission
It helps in having a good backlink and also some visitors from good article websites.
6. Blog Comment on Relevant Blogs
Commenting on relevant blogs, increase your popularity as well as provides good backlinks, just make sure that
you do not spam.
7. Classified submission
It is a free facility given my many websites mostly forums to promote your website, products on it or any service
that you provide for free, but please just don’t spam there.
8. Creating Promotional pages on hub pages, squidoo, Facebook, Google+, etc
Hub pages are good sources to attract more users, keeping the relevancy of the content you submit there can
bring more users to your website.
9. Paid Submission
One good websites people usually get paid links on targeted pages from where they get backlink, PR juice and
traffic as well.
10. Photo Sharing
Sharing images on websites like flicker, photo bucket etc helps to increase traffic through image searches.
11. PPT Submission
Uploading PPT presentation or pdf files with good knowledge also attracts the user’s eyes.
12. Press Release Writing and Submission
Press release helps one to look like more profession, press release helps in spreading the word about your
site,Any small or major change must be released in market to aware your customers, Press release do this work.
13. RSS Feeds
RSS feed helps reader to read your content without any fancy layout and irritating ads and many users use
different RSS feed directories to find the content that they like to read and these website also keep track of
your every single post which also counts as backlinks.
14. Social Bookmarking
Bookmarking is one of the best way to get good one way do follow backlinks all you need a good list of
bookmarking websites.
15. Video Submission
A good video can make a huge effect on your user, submitting to video websites like YouTube, MetaCafe, Vimeo
etc can bring more targeted traffic.

7. 16. Blog Writing
By providing good content to users that they like to read about your website, your service or your product,
whichever the case is keeps your users stay in your contact.
17. Forum Postings
Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You
can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature
which can be crawled by the search engines (aka "Do-Follow Forums").
Costing:
Our Standard SEO packages are given below:
 word bronze package - INR 8000 Monthly
 Keyword silver package - INR 15,000 Monthly
 40 Keyword Gold package - INR 28,000 Monthly
 eyword Platinum package - INR 35,000 Monthly
 eyword Titanium package - INR 45,000 Monthly
Payment mode: 50% advance, and reaming after month.
Payment Methods: In India
• Online Bank Transfer
• Cheque/DD Deposit (subjects to realization)
• Wire Transfer
• NOTE : - Project duration for the above packages is 4-5 month (minimum)
1. Social Media Optimization & Social Media Marketing
Overview
Social Media Optimization (SMO) with Social networks like Face book and Twitter can also help you to spread
the word about your website.
Social media marketing is the online tool that people use to share content, profiles, opinions, insights,
experiences, perspectives, knowledge and media itself, thus facilitating conversations and online interaction
between groups of people with interest on relevant subjects. The content of social media sites is primarily user-
generated.
Social media is evolving as a very powerful opportunity for reaching out to a huge number of potential business
partners, buyers and prospects, and influencing them to form a favorable opinion about a brand, product,
service, business, or company. As of Jan 2010, over 500 Million users actively participated in social media
networks. As per Alexa, almost 40% of the world’s top-100 highest traffic websites are social media sites.

8. Social media marketing involves representation of client’s business through participation in social networking
sites, social bookmarking sites, multi-media content sharing sites, industry forums, blogs and online press-
release sites to generate a positive momentum of awareness, discussions, opinions and direct traffic to the
client’s website
Social Media Marketing Campaign – Goals and Objectives
A Social Media Marketing campaign can address several business challenges. A customized social media
campaign can be designed to achieve specific objectives. Following is a list of some of the prominent campaign
objectives, which may be selected and prioritized based on client’s business requirements.
 Increase online brand awareness
 Increase awareness about the company
 Increase awareness about the serviced.
 Increase direct site traffic
 Promote newly launched products/ services
 Increase website visibility
 Established company’s management as industry experts
 Increase sales leads
 Increase conversations on website
 Increase sales
 Establish company’s reputation as a source of useful information by republishing content & articles
The Campaign Activities
The Social Media Marketing campaign for your company/ organization will involve active participation in a
variety of blogs, forums, social networking sites, social bookmarking sites, clubs, associations and other
industry related sites and organizations. At the time of campaign initiation, we will identify the most popular
industry sites and define activities involved in the campaign that would produce the desired results.
Following are some details about each activity –
Social Networking Sites
A social network service focuses on building online communities of people, professionals and business owners
who share common interests and activities, or who interested in exploring the interests and activities of others.
The professional profile created to represent the company is a valuable source of information for the
community. A well thought-out profile has the ability to influence readers and promote your brand. It also has
the ability to act as a hub of information about different items such as reputation, testimonials, and reviews of
your professional life or of your company. Some examples of these sites are Facebook, LinkedIn, Twitter, and
MySpace. We will set up accounts for the company and company representatives. We will complete the profiles
and “work” these accounts by building contacts, links and relationships. We will set up groups to get as many
people involved as possible.
Examples:

9.  www.facebook.com
 www.linkedin.com
 www.twitter.com
 G+
Other Social Media Sites
There are several other social media sites such as social news sites, opinion sites, multi-media sites and
association sites, which can be leveraged to promote an organization. Depending upon the branding objectives,
we can participate in some prominent websites.
Multimedia Websites – Sites like YouTube, Flicker, and Ustream specialize in online sharing of audio, video,
photos, images, presentation slides etc.
Costing ::
 Campaign setup cost INR 10000/- P/M one time
 Graphic representation and managing page running campaign cost INR 15000/-pm
 Facebook Campaign avg Cost INR 20000
Payment mode: 50% advance and reaming after month.
Payment Methods: In India
• Online Bank Transfer
• Cheque
• Wire Transfer
2. Google Adword (PPC)
Google provide paid ad services known as PPC (pay per click) it’s done into two parts
 Campaign Framework
 Campaign Optimization/Management
Campaign Framework
1. Purpose of Online Marketing
 Branding
 Purchase
 Lead Generation
 Signups etc.

10. 2. Project Research
 About Customers
 About Competitors
 About Domain Online Presence
3. Keywords Generation
 Location Specific
 Branding Based
 Product Based
 Location Specific
4. Bidding Optimization
 For CPC
 For CPM
 For CPA
5. Creating Ads
 Geographic Specific Ads
 Product Specific Ads
 Brand Specific Ads
 Generic Ads with Keywords
 Display Ads
 You tube Ads
6. Running Campaign
 Budget based
 Product based
 Various Geography
7. Campaign Targeting (related to your product)
 Keywords Targeted Campaigns (Keyword basis search)
 Content Targeted Campaigns(text / image ads on other websites)
 Site Targeted Campaigns(placements of text / image ads on premium websites)
8. Analytic Report
 Google Analytic Reports
 Google Conversion tracking code on Thanks page
 Reporting
 Keyword Reporting
 Ad group Reporting
 Url Reporting
9. Campaign Optimization:
 Bid Optimization

11.  Ads Optimization
 Keywords Optimization
 Landing Page Optimization
Cost Structure::
 Campaign creation cost :: INR 20000/ one time
 Service Tax charge for running campaign :: 12% of total budget.
 Budget for Campaign :: depends on client.
Payment mode: 50% advance and reaming after month.
Payment Methods: In India
• Online Bank Transfer
• Cheque
• Wire Transfer
3. Direct Marketing Services via
- Bulk SMS Services
- Bulk Mailing & Email Marketing Services
4. Content Writing
- Web Content writing
- Info graphics
5. ORM (Online Reputation Management)