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Synergy in Mergers  & Acquisitions Theory and Practice in Central Europe
Content Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions
Mergers & Acquisitions as an Economic Phenomenon ,[object Object],[object Object],[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object]
Mergers & Acquisitions as an Economic Phenomenon – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions
Mergers & Acquisitions as an Economic Phenomenon – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions
Reasons and Impetus of M&As ,[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions
Reasons and Impetus of M&As  – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions
Synergy – a Quest for Holy Grail ,[object Object],[object Object],[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions
Synergy – a Quest for Holy Grail ,[object Object],[object Object],October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object]
Synergy – a Quest for Holy Grail October 24 2002 Synergy in Mergers & Acquisitions SIROWER:“Suppose you are running at 3 mph, but are required to run 4 mph next year and 5 mph the year after. Synergy would mean running even harder than this expectation while competitors supply a head wind. Paying a premium for synergy – that is, for the right to run harder – is like putting on a heavy pack. Meanwhile, the more you delay running harder, the higher the incline is set. This is the acquisition game.” Not understanding the essentials may be described as  (Stern): “ Paying unjustified premiums is tantamount to making charitable contributions to random passers-by, never to be recouped by the buying company no matter how long the acquisition is held.”
Synergy – a Quest for Holy Grail October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers of Synergy October 24 2002 Synergy in Mergers & Acquisitions INITIAL FACTORS INTERNAL FACTORS SYNERGY Strategy Operations Contested vs. Uncontested Acquisition Premium System Integration Strategic Relatedness Managerial Risk Taking Relative Size Method of Payment Control and Culture Time
Strategic relatedness   October 24 2002 Synergy in Mergers & Acquisitions Acquisition unrelated - strategic cross-sector related horizontal vertical complementary competitive
Strategic relatedness  – cont’d October 24 2002 Synergy in Mergers & Acquisitions   Cross-selling Customer-based  Geographically-based   ?  ? same territory  different territory distinct groups of customers  similar groups of customers => cross-sector acquisition  => horizontal-complementary acquisition X for horizontal-competitive: same territory, same group of customers A A B B Customers of A-company Customers of B-company Area operated by A-company Area operated by B-company
Strategic relatedness  – cont’d October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mergers vs. Tender offers  and Contested vs. Uncontested deals   October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Method of payment   October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relative size   October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Factors October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object]
Strategy October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy  – cont’d October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operational Implementation October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
System integration October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control & culture October 24 2002 Synergy in Mergers & Acquisitions Have become increasingly the most CRITICAL SUCCESS FACTOR in recent transactions difficult to define and control: “ shared set of norms (both formal and informal), values, beliefs and expectations” or  as “an interconnected composite of values, work rituals and leadership”   Too aggressive culture integration doomed acquisition of Montgomery securities by Nations Bank Corp. in 1997. Less than a year and half later Montgomery securities founder Thomas Weisel left, taking 100 of his best investment bankers with him.
Control & culture – common mistakes October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Risk Taking October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Estimation in M&A Decision Making  – technical issues October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object]
Value Estimation in M&A Decision Making  – technical issues (cont’d) October 24 2002 Synergy in Mergers & Acquisitions SEE GRAPHS
Value Estimation in M&A Decision Making  – technical issues (cont’d) October 24 2002 Synergy in Mergers & Acquisitions PROBABILITY MODEL: 1.f(x) is continuous 2.       3.       4.f(0) > 0 5.f(x) is nonincreasing in x
Value Estimation in M&A Decision Making  – technical issues (cont’d) October 24 2002 Synergy in Mergers & Acquisitions SEE GRAPHS
Central European M&As  – Macroenomic Framework October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Central European M&As  – a Case Study October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cornerstones of Synergy October 24 2002 Synergy in Mergers & Acquisitions Strategy:  financing, revenue enhancement Operations:  joint contracts acquiring, cross-referencing joint PPE acquiring Systems: core problem – to support the above pillars management lines, ICT systems Culture: enabled by cultural affinity and preceging co-op. challenge: to make people cooperate also on      lower management levels    create a “Code of Joint Working”
Outcomes October 24 2002 Synergy in Mergers & Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ? October 24 2002 Synergy in Mergers & Acquisitions
Thank you for attention October 24 2002 Synergy in Mergers & Acquisitions

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Synergy

  • 1. Synergy in Mergers & Acquisitions Theory and Practice in Central Europe
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Synergy – a Quest for Holy Grail October 24 2002 Synergy in Mergers & Acquisitions SIROWER:“Suppose you are running at 3 mph, but are required to run 4 mph next year and 5 mph the year after. Synergy would mean running even harder than this expectation while competitors supply a head wind. Paying a premium for synergy – that is, for the right to run harder – is like putting on a heavy pack. Meanwhile, the more you delay running harder, the higher the incline is set. This is the acquisition game.” Not understanding the essentials may be described as (Stern): “ Paying unjustified premiums is tantamount to making charitable contributions to random passers-by, never to be recouped by the buying company no matter how long the acquisition is held.”
  • 11.
  • 12. Drivers of Synergy October 24 2002 Synergy in Mergers & Acquisitions INITIAL FACTORS INTERNAL FACTORS SYNERGY Strategy Operations Contested vs. Uncontested Acquisition Premium System Integration Strategic Relatedness Managerial Risk Taking Relative Size Method of Payment Control and Culture Time
  • 13. Strategic relatedness October 24 2002 Synergy in Mergers & Acquisitions Acquisition unrelated - strategic cross-sector related horizontal vertical complementary competitive
  • 14. Strategic relatedness – cont’d October 24 2002 Synergy in Mergers & Acquisitions Cross-selling Customer-based Geographically-based ? ? same territory different territory distinct groups of customers similar groups of customers => cross-sector acquisition => horizontal-complementary acquisition X for horizontal-competitive: same territory, same group of customers A A B B Customers of A-company Customers of B-company Area operated by A-company Area operated by B-company
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Control & culture October 24 2002 Synergy in Mergers & Acquisitions Have become increasingly the most CRITICAL SUCCESS FACTOR in recent transactions difficult to define and control: “ shared set of norms (both formal and informal), values, beliefs and expectations” or as “an interconnected composite of values, work rituals and leadership” Too aggressive culture integration doomed acquisition of Montgomery securities by Nations Bank Corp. in 1997. Less than a year and half later Montgomery securities founder Thomas Weisel left, taking 100 of his best investment bankers with him.
  • 25.
  • 26.
  • 27.
  • 28. Value Estimation in M&A Decision Making – technical issues (cont’d) October 24 2002 Synergy in Mergers & Acquisitions SEE GRAPHS
  • 29. Value Estimation in M&A Decision Making – technical issues (cont’d) October 24 2002 Synergy in Mergers & Acquisitions PROBABILITY MODEL: 1.f(x) is continuous 2.      3.      4.f(0) > 0 5.f(x) is nonincreasing in x
  • 30. Value Estimation in M&A Decision Making – technical issues (cont’d) October 24 2002 Synergy in Mergers & Acquisitions SEE GRAPHS
  • 31.
  • 32.
  • 33. Cornerstones of Synergy October 24 2002 Synergy in Mergers & Acquisitions Strategy: financing, revenue enhancement Operations: joint contracts acquiring, cross-referencing joint PPE acquiring Systems: core problem – to support the above pillars management lines, ICT systems Culture: enabled by cultural affinity and preceging co-op. challenge: to make people cooperate also on lower management levels create a “Code of Joint Working”
  • 34.
  • 35. Questions ? October 24 2002 Synergy in Mergers & Acquisitions
  • 36. Thank you for attention October 24 2002 Synergy in Mergers & Acquisitions