massiddiqi@hotmail.com

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Website !
its Importance for business

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 In today’s time of internet popularity and globalization, a web
page or website is a dynamic tool in the market for us and
acquire and service our clients.
 Its enables one to make information easily available about
themselves as well as products & services we plan to offer

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 Competition has never been fiercer & it has become
necessary for every company & business to fight tooth
and nail for every inch to the customer share
Good website design combined with marketing and
search engine optimization activities is playing an
increasingly crucial role in helping businesses

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Why GOOD website
design is important
?

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Having a good website is a
great way for our business
to connect with new clients
Poor website design is
often the primary reason
for a website’s failure

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Web Standards?
To make internet a better place, for both developers and visitors, it is
important that both browsers and Web developers follow the Web
standards.
Web standards can also help
our website with :
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Faster loading times
Easier to maintain code
Lower maintenance costs
Search engines

8. Web Standards?
 Usability
Navigation
Sitemaps
Color Usage
Contact Details
Search
Use of Images
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Harsh Truths About Corporate Websites
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We Need A Separate Web Division
Managing our Website is A Full-Time Job
Periodic Redesign is Not Enough
Our Website Cannot Appeal To Everyone
Our Website Is Not All About Us
Design By Committee Brings Death
Have Too Much Content

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Tips for an Effective
and Engaging Corporate Website

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Tips for an Effective and Engaging Corporate Website
Make sure we consider these tips for a more engaging and effective website.
1. Less is More
2. Be Consistent
3. Think Multi-Platform
4. Use Intuition
5. Be Interactive

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Ways to improve the
stickiness of our Website

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Ways to improve the stickiness of our Website
The cost of attracting users to our website continues to increase and keeping them
engaged is more important than ever. How can we make sure you’re engaging and
keeping customers?
In order to create a loyal following, there are some basic principles we need to consider.
Reduce Clutter
Ensure That Your Content Is Up-to-date
Make Navigation Intuitive
Related Articles
Make It Interactive
Offer Multimedia Content
Create interesting headlines
SEO friendly

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Good corporate website?
A good corporate website should follow the three Fs. It
should be Friendly, Functional, and it should Facilitate our
business.
Friendly: Easy to use for novice and advanced users.
Functional: It should be easy for us to manage and
update our site.
Facilitates Business: Your website should make a
difference to your business.

15. Corporate websites features
A summary of company operations, history, and mission statement
A list of the company's products and services
A "news" section containing press releases, press kits, and/or links to
news articles about the company
An "investor" section describing key owners / investors of the company
A list of key clients, suppliers, achievements, projects, partners, or
others
Contact information. Sometimes includes a feedback form by which
visitors may submit messages
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Some our competitor’s websites we must look into…
http://www.js.com
http://www.ublfunds.com.pk
http://www.kasb.com/securities/commodities_training.aspx
http://www.jsglobalonline.com/about_us_js_capital_online.php
http://www.arifhabibcommodities.com/
http://www.igisecurities.com.pk/commodity.asp
http://www.darsononline.com

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Hints & tips

18. Hints & tips
Large companies typically maintain a single umbrella
corporate site for all of their various brands and
subsidiaries
Website should be managed by a single unified team
Word spreads extremely fast on the net, if our content
is good
Keep in mind that nobody knows more about us that
what we are offerings than we do - so make sure to put
our thoughts across as clearly as possible.
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Thanks….
Absolute Commodities (Pvt.) Ltd.
MARKETING MANAGER.
Asad Siddiqi
Email : asad.siddiqi@absolute.com.pk