2. Welcome and Introductions Partnership

5. Looking for Something Different?

7. Social Enterprise Process 1. Asset Identification 2. Assets into Opportunities 3. Opportunity Screening 4. Feasibility Assessment 5. Select One Opportunity 6. Business Planning Implementation

10. Community Wealth Examples

11. What Factors are Necessary to Launch a Successful Community Wealth Enterprise?

13. Clarity of Social Enterprise Focus Mission Profit A B C Mission Focus – A venture that will need ongoing philanthropic support but meets key mission objectives. Self-Sustainable Focus – A venture that generates enough income to make it self-sustaining. Profit Focus – A venture that generates profits which can be re-invested in the venture or provide unrestricted funding to the parent organization.

17. Step 1 – Identifying Assets 1. Asset Identification 2. Assets into Opportunities 3. Opportunity Screening 4. Feasibility Assessment 5. Select One Opportunity 6. Business Planning Implementation

19. A Wide Range of Assets Can Be Leveraged In Community Wealth Ventures Chapel and Gardens Attendant Care Child Abuse Prevention HAVE DO KNOW

22. Asset Identification worksheet People What people are particularly valuable to the organization? (name recognition, skill sets, etc) Audience/Special Relationships What are the key strengths of the organization’s audience (e.g.., size, demographics, psychographics, loyalty, etc). What other key relationships does it have? Programs/Proprietary Content/Events What are the key programs or content that the organization has at its disposal? Skills/Expertise What kinds of skills and expertise does the organization’s staff have? What about the Advisory Board? Volunteers? Tangible Assets/Facilities What does the organization own or have the right to use? Real estate? Program related equipment? Collections, stock, materials? Reputation What does the organization’s name mean in the community? To whom? 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 4. 1. 2. 3. 4.

23. Step 2 – Turning Assets into Opportunities 1. Asset Identification 2. Assets into Opportunities 3. Opportunity Screening 4. Feasibility Assessment 5. Select One Opportunity 6. Business Planning Implementation

26. Potential Opportunities Worksheet 10 11 12 13 14 15 16 17 18 1 2 3 4 5 6 7 8 9

28. Case Study – CCDoFW Example: Opportunity Screening Ease of Implementation Financial/Market Potential Easy High Low Hard

29. Step 2 – Turning Assets into Opportunities 1. Asset Identification 2. Assets into Opportunities 3. Opportunity Screening 4. Feasibility Assessment 5. Select One Opportunity 6. Business Planning Implementation

31. Feasibility: External & Internal Factors Internal Factors External Factors

34. Each opportunity is ranked by the following criteria… Criteria Opportunity A B C Market Size: How large is the potential customer base? Market Outlook: How favorable are the trends that are affecting the marketplace? Favorable Competitive Factors: How competitive is the market? Ease of Entry: How easy will it be to launch a venture? Likely Competitive Advantage: How easy will it be to differentiate your services? Market Profitability: What are the costs and potential revenues? Fit with Mission: How closely does the venture align with your mission? Fit with Skills/Expertise: How closely does the venture align with staff capabilities? Fit with Material Resources: How closely does the venture align with facilities and financial resources? Ability to Manage Risk: How easy will it be to protect against unnecessary risk? OVERALL ATTRACTIVENESS Internal Factors Internal/ External External Factors

35. Step 2 – Turning Assets into Opportunities 1. Asset Identification 2. Assets into Opportunities 3. Opportunity Screening 4. Feasibility Assessment 5. Select One Opportunity 6. Business Planning Implementation

38. Social Enterprise Alliance North Texas Chapter What is the Social Enterprise Alliance? The Social Enterprise Alliance is the only member organization in North America to bring together the diverse field of social enterprise. It serves as advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises.

39. Opportunities to Learn More Resources For more information on Social Enterprise download : Powering Social Change: Lessons on Community Wealth Generation for Nonprofit Sustainability at www.communitywealth.com/resources_tools.htm To Learn More about Social Innovation Programs offered by the Center for Nonprofit Management and Community Wealth Ventures visit: http://www.communitywealth.com/CWC_North_Texas.html

40. Questions? Charlotte Keany 214-580-1744 [email_address] www.cnmdallas.org