2. masthead dateline Splash head Main story photo advertisement By-line Support story Support story photo Short Article Plug box
3. Cross references Main article advert Support articles Inside pages still manage to keep colour scheme but green is added to go along with the “Leverton & Sons” advert. Article and photo
4. Masthead dateline Cover flash advertisement Splash Cover (full caps) Support Story 2 nd support story and photo Strapline Plug Box
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6. masthead Main article Advertisement Cross reference Support Article Support Article Main Article
7. Heading (just like newspaper) Website uses same colour scheme as newspaper ‘ buttons’ to go directly to articles ‘ hyperlinks’ to go directly to various news categories advertisements
8. Heading – same as on newspaper Website uses same colour scheme as newspaper advertisements
9. Both website are very similar in layout, format and even choices for various types of news. Heading in exact same place Adverts in same place
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13. Similar fonts for mastheads Plug boxes in same place Similar fonts for main story