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Managing Social Media - Erin Erickson

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Erin Hallstrom-Erickson's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) covers who on a magazine or other publication is responsible for social media tasks, ways to automate social media management, ways editors can use social sites to be more productive.

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Managing Social Media Taking advantage of social networks while making the best use of your time Erin Hallstrom Erickson Putman Media
About me... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editor's Typical Daily To-Do List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],= 8 hour work day
Social Media: Whose responsibility is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is your site's Social Media strategy? (or why are you using social media?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Responsibility: Editorial or Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most of the goals are the same. Let each department take the lead for their SM strategy approach
Once you've figured out who is doing what... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitfalls: Things to Avoid with your B2B Social Media Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be a more productive editor with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Productivity Examples Assign Articles: LinkedIn, Google Docs, e-mail   http://docs.google.com http://www.linkedin.com
Social Media Productivity Examples ,[object Object],[object Object]
Social Media Productivity Examples ,[object Object],[object Object]
Social Media Productivity Examples ,[object Object],[object Object],[object Object]
Editorial Social Media FAQ's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Social Media FAQ's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Social Media FAQ's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Social Media FAQ's ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Managing Social Media - Erin Erickson

  • 1. Managing Social Media Taking advantage of social networks while making the best use of your time Erin Hallstrom Erickson Putman Media
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  • 10. Social Media Productivity Examples Assign Articles: LinkedIn, Google Docs, e-mail   http://docs.google.com http://www.linkedin.com
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