Sendrato offers a crowd management product suite containing: access control, cashless payment, visitor profiling, brand activations and much more.

1. Sendrato BV November 2015
Wearable Tech for Large Scale Events

2. Sendrato BV November 2015
Sendrato develops hard- and software for large scale events
(>25.000 visitors). Our main product is a smart wristband for
visitors of music festivals, trade shows, sports events and theme
parks.
Our wristband serves multiple purposes:
• Access control
• Cashless payment
• Brand activations
• Crowd control
• Social features
• Show/entertainment
About Sendrato

3. Sendrato BV November 2015
Large Scale Communities
Sendrato focuses on large scale communities which require access
control, crowd control, cashless payments, while enhancing the
visitor's experience:
• Festivals
• Exhibitions & trade shows
• Sports events
• Entertainment parks
• Conferences

4. Sendrato BV November 2015
Sendrato Infrastructure
Management tools
Security and staff data, visitor
information
Cloud Services
Social Media integration, coupons,
find people with shared interests
Base stations
connect wristbands to cloud
with SUB GHz Radios
Mobile Apps (top-up, Friend Finder, etc.)
Wireless, long distance, 2-way
communication with wristbands

5. Sendrato BV November 2015
Event ManagementPlanning
CRM
Security Management Dashboard
Sendrato Event Hub
Payment Systems
iBeacons
Social Networks & email

6. Sendrato BV November 2015
Product Portfolio
RFID Wristband Smart Wristband
Cashless ✅ ✅
Access Control ✅ ✅
Visitor Profile Read Using phone with NFC Using phone with NFC
Brand Activations Close contact with RFID readers
No contact with RFID readers
required
Wristband Connect
Using simultaneous scan at RFID
stand
Anywhere
Like Function Using RFID stand Anywhere
Music Recognition ❌ ✅
Crowd control/heatmap
Limited (derived from cashless,
access transactions)
Continuously updated every 2
minutes
Friend Finder
Using last check-in at RFID stand
or cashless POS, access points.
Rough location, current position
very uncertain
Current position very certain,
location at 10m accuracy
Light Show ❌ ✅
Visitor Journey
Rough estimate from cashless,
access, RFID stand check-ins
Accurate sampling of visitor path
every 2 minutes
Visitor Profile Matching
Using simultaneous scans at
RFID stand with screen feedback
Anywhere with LED on wristband
feedback
Checkin at location Using RFID stand Automatically detected
Group notification ❌ Using LED broadcast
Individual visitor notification ❌ Using LED to targeted wristband

7. Sendrato BV November 2015
Visitor Profiling
• Personal information:
• Visitor insights (app or web page):
• Purchasing history:
• Marketing:
Wristband is linked to the visitor by a
unique code that needs to be registered
online (e.g. Facebook)
What route/distance has been traveled?
Which stages/performers/etc. have been
visited? Add pictures, video-clips, audio,
etc. that can be downloaded
Database per visitor on purchasing history
Very good insight in visitor’s personal
interests
The data gathered during the event can be used to serve multiple purposes:

8. Sendrato BV November 2015
Visitor Insights (example)

9. Sendrato BV November 2015
Access Control (with partners)
• RFID access
• Ticket import
- Through automated or manual imports
- API for direct link
• Hardware
- Access gates
- Turnstiles

10. Sendrato BV November 2015
Cashless Payments
• RFID/NFC cashless payments
• Online
• Personal account enabling:
- Upload money before the event
- Link account with Facebook
- Agree automated top-up or reload during the event
- Transfer tokens to friends
- Easy refund
• Top-up devices:
- Smartphone (app)
- POS device
- Laptop with NFC reader
- Unmanned device
• Payment terminals:
- POS device
- Mobile POS
Sendrato Offline
Transaction time ++ -
Hack proof ++ -
Resilience against
network failure
++ ++
Token transfer + not possible
My Purse any smartphone
only with NFC
smartphones but with
high risk of security
vulnerability
Transaction
dashboard
real time after event

11. Sendrato BV November 2015
Brand Activations
Connect your sponsors with your event
visitors directly or through social media
and turn them into real brand
ambassadors!
Some examples:
• Photo booth or photographers
• Promotions (discount on drinks,
merchandise etc.)
• Games
• Check-ins

12. Sendrato BV November 2015
Brand Activations - powerful insights

13. Sendrato BV November 2015
Security – Crowd Control
• Crowd control & visitor counting:
• Staff tracking:
• Panic control:
Continuously monitored during the event
for every visitor (registered or
unregistered). Data can be used real-time
(heat maps) or stored for futures purposes.
Heat maps are used to secure the safety of
visitors in spaces with limited capacity or
other areas that require monitoring
The crowd is monitored every 2 minutes
which generates valuable data on crowd
movements
Security staff and/or other crew members
can be located fast in case of incidents
Every bracelet can be controlled
individually. For example in the case of
emergency, the LED lights on the wristband
can be used to alert staff or guide visitors
250.000 visitors
100 Base Stations
2 minutes updates
3-30 meters accuracy

14. Sendrato BV November 2015
Social Features – Connecting People
• Friend Connect:
• Friend Finder:
• Like-button:
• Background information per location
(app):
• Share media:
Connect easily with friends by bumping
wristbands. E-mail will then be sent to both
people with link to e.g. Facebook/LinkedIn/
etc.
Find lost friends and/or family with the
special Friend Finder app
Pressing the button on the wristband can
be linked to all kinds of activities: for liking
e.g. performances, art, DJ’s, music
recognition, etc.
Depending on location and time,
information about artist, stage line-up etc. is
displayed
Share pictures, video’s with friends that
couldn’t make it to the event

15. Sendrato BV November 2015
Wireless control of synchronized and responsive RGB LEDs using DMX.
Light show for enhanced visitor's
experience