Many people complain of lost search engine traffic, but the interesting thing is, businesses don't actually need Google. This slide show provides 9 ways to show Google you don't need them...and if you follow these methods, you're actually likely to grow your search engine traffic anyway.

1. Top 9 Ways to Show Google You
Just Don’t Need Them Anymore
…and get more search engine traffic as a result
PRESENTED BY
ALLCUSTOMCONTENT.COM

2. Pandas & Penguins Are Just Cute Animals
Over the past couple of years, the
online business community has
been lamenting over Google
updates that crushed their search
engine rankings. They call these
updates Panda and Penguin, but
you shouldn’t fear them.
After all, penguins and pandas are
just really cute animals.

3. Things Were Easy in the Glory Days
Ten years ago, and even as
recently as a few years ago,
getting ranked in search engines
was easy.
You just added keywords to your
page, linked to your page using
your keyword and then you could
watch the traffic start pouring in.

4. Times Have Changed
But times have changed. It’s not
as straightforward as it used to
be and if you don’t change, you
may never recover.
The interesting thing is, the less
you act like you rely on Google,
the more likely you are to grow
your Google traffic.

5. It’s Time to Change Your Focus
When you shift your focus to
growing your business and
serving your audience, amazing
things happen.
Here are 9 ways to show Google
you don’t need them anymore
and get more search engine
traffic as a result.

6. #1: Publish Great Content for Humans
One thing people seem to
forget is that we ultimately
want humans to enjoy our
content, even if they come to
us a via a search engine.
Never create content for
robots.

7. #2: Publish Sharable Content
Create quality content that people
will readily share. Make it
informative, entertaining,
controversial or whatever it takes.
Word-of-mouth not only brings in
more people, it also tells search
engines that your content is
worthy of promotion.

8. #3: Make it Easy to Share
Include social media and other
sharing buttons on your content,
so your readers can share your
content via email, Facebook,
Twitter and more.

9. #4: Get Social
By being involved in social
media yourself, you
increase your chances of
having your content
shared.
Again, sharing means more
eyeballs on your content
and it is also an important
signal for search engines.

10. #5: Build Your Mailing List
Create a built-in audience
that reads your content
whenever you publish it and
buys your products whenever
you release them.
Do this by building an email
list that you wholly own.

11. #6: Build Your Personal Connections
Readily reach out to influential
people in your niche. Build
strong personal connections.
After all, when someone of
influence shares your
content…more people will see
it and again, search engines
will see your content as
valuable.

12. Tip #7: Avoid “Link Building”
Links that you create are not
only useless, but in some
cases, they can even put you
in poor favor with search
engines.
Focus on great content and
building a following instead.

13. #8: Worry Less about Keywords
Keywords are still important,
but they no longer need to
permeate everything you do.
See point #9 for more
details…

14. #9: Write Naturally… No Formulas Needed
Many people search for an
SEO formula, but formulas can
be detected by search engines
and are seen as gaming the
system.
Just write naturally for your
human audience instead.

15. A Shift in Focus Means Long Term Growth
Free search engine traffic can
be a great thing, but it
produces drive-by traffic.
The more you focus on
actually GROWING your
following, the more
long-lasting your results.

16. Google’s Not the Boss…You Are!
We can help you kick Google to the curb…
A long-term growth plan is more than just
throwing content on a site and hoping it sticks.
Let us create the quality content you need to
grow your influence, so you can focus on all
those necessary business-building activities.
We take care of those little content creation
details and save you a chunk of change in the
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