1. BRANDING IN THE SMART WORLD
Sustainable Branding for the World, Its Nations and Cities
http://www.slideshare.net/ashabook/smart-world
http://www.slideshare.net/ashabook/smartworl-dabr
http://www.slideshare.net/ashabook/future-world-27173937
Azamat Sh. Abdoullaev
http://www.slideshare.net/ashabook/azamat-abdoullaev
Encyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Russia)
http://www.slideshare.net/ashabook/eis-ltd
http://www.slideshare.net/ashabook/eis-ltd
http://www.slideshare.net/ashabook/eis-limited-28850348
EIS Ltd is leading in creating future growth strategies and strong unifying branding for
nations, regions and cities, following the Sustainable Branding Management Strategy:
FUTURE BRANDING CONCEPTION >
FUTURE GROWTH STRATEGY >
INTELLIGENT GOVERNANCE SYSTEM>
I-WORLD PLATFORM (Innovation and Growth; Cloud, Mobile, Big and Open Data, Social
Technologies, and Crowdsourcing) > i-Nation Mobile Cloud Platforms, i-Europe, i-America, iRussia, i-China, i-Japan,…
http://www.slideshare.net/ashabook/smart-nationbranding
http://www.slideshare.net/ashabook/smart-nationbranding
http://www.slideshare.net/ashabook/presentations
http://www.slideshare.net/yearinreview/ashabook/3wUNAg
2. Smart Nation Branding
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In today's world, every country/city must compete with every other country/city for the
world's investors, talent, cultural exchange, tourists, businesses, media profile and
international events, cultural, political, economic, and scientific.
In today’s world, every nation, intentionally or unintentionally, has its brand, brand name,
trade name, marque, national branding, core message, logo, claim, the way the nation is
perceived (brand perception) and imaged globally and locally, by the world (global image
formation) as well as its subjects and nationals.
Intelligent National Branding is instrumental in attracting foreign direct investment,
tourism, enhancing geo political influence, global national image, facilitating trade and
private-sector competitiveness, supporting for exports, and creating internal pride.
Up to now, countries and states are building the national brand and global image,
employing the standard approaches and old public diplomacy, antique public relations
and aggressive advertising and propaganda, including the United States, Canada, France,
United Kingdom, Japan, China, South Korea, and some Western European countries
http://www.slideshare.net/ashabook/smart-nationbranding
3. Objectives and Aims
• A Change of Image, International Standing and
Identity;
• Smart Place Branding, Intelligent Nation Status as the
strongest brand identity;
• A nation’s image as the most valuable intangible assets;
• Building the global reputation, the brand and image of
the nation, the region, the city, the community, the
large property development, or the big organization and
the large business.
4. Sustainable Branding Strategy
• Intelligent Nation Branding >
• Destination Branding, Place Marketing, Place
Promotion, holistic, interactive, ongoing, broad
activities involving social, economic, political and
cultural processes >
• Intelligent Nation Branding >
• Eco Region Branding >
• Smart City Branding >
• Sustainable Project Development Branding >
• Innovative Corporate Branding
5. Smart Branding Elements
• Perception, define a unique unifying smart brand idea, and
determine how all of the stakeholders think and feel about the
new national brand.
• Positioning, how your nation is positioned is vital to defining it
as trusted and credible in the hearts and minds of citizens and
investors.
• Promises, the promise is consistent for the national brand and
strategic vision and planning.
• Propositions, strategic vision and planning.
• Presentation.
• Personality, emotional attachment.
• Pipeline, communications system, advertising and global
promotion.
6. Old Nation Brands Index
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The global perception of a country is contained in the analytical ranking of the world’s national images and
reputations of selected 50 countries and 50 cities
The Intelligent Nation Branding Program will dramatically change the overall image and international
perception of Cyprus, its critical dimensions underlying the NBI ranking:
People: Measures the population's reputation for competence, education, openness and friendliness and other
qualities, as well as perceived levels of potential hostility and discrimination.
Governance: Measures public opinion regarding the level of national government competency and fairness
and describes individuals' beliefs about each country's government, as well as its perceived commitment to
global issues such as democracy, justice, poverty and the environment.
Exports: Determines the public's image of products and services from each country and the extent to which
consumers proactively seek or avoid products from each country-of-origin.
Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist
attractions.
Culture & Heritage: Reveals global perceptions of each nation's heritage and appreciation for its
contemporary culture, as science and technology, arts and philosophy, film, music, art, sport and literature.
Investment & Immigration: Determines the power to attract people to live, work or study in each country
and reveals how people perceive a country's economic and social situation.
7. Intelligent Nation Brands Criteria
• Smart Economy (Innovation, Productivity, Innovative Spirit,
Intellectual Property, Entrepreneurship, Knowledge Market/Industry,
Openness)
• Smart Environment (Natural Capital and Resources, Sustainable
Resource Management)
• Smart Governance (e-Participation, public/social services,
transparency, political strategies and perspectives)
• Smart Lifestyle (Smart Living, Quality of Life)
• Smart Transportation (Smart Mobility, innovative, safe and sustainable
transport systems and facilities)
• Smart Community (Social Cohesion, Unity in Community, Human
Infrastructure, Interfaces, Integration)
• Intelligent Cities
• Sustainable Regions
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11. FUTURE NATION BRANDING STRATEGIES
EIS Proprietary Research and Development Projects
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Sustainable World, I-WORLD Platform, offered for the UN
http://www.slideshare.net/ashabook/future-world-27173937
i-Europe (i-Europe Platform and Smart Big Europe, i-Germany, i-Britain, i-France, i-Italy, i-Spain), offered for the EC
http://www.slideshare.net/ashabook/smart-europe
http://www.slideshare.net/ashabook/urban-europe
i-Germany, offered for the federal government
http://www.slideshare.net/ashabook/igermany
i-Britain, offered for the national government
http://www.slideshare.net/ashabook/ibritain
i-Cyprus (Smart Cyprus 2013-2020), offered for the national government
http://www.slideshare.net/ashabook/future-cyprus-2013-2020
i-Russia (Smart Russia and i-Government), offered for the federal government.
http://www.slideshare.net/ashabook/russia-26832583
http://www.slideshare.net/ashabook/russia-smart-superpower
i-America (Smart USA and i-Government), offered for the federal government
http://www.slideshare.net/ashabook/smart-america
i-China (Smart China and i-Government)
http://www.slideshare.net/ashabook/smart-china
i-Japan (Smart Japan Growth Strategy)
http://www.slideshare.net/ashabook/smart-japan
i-City (Smart City of the Future, Intelligent Eco Cities and Smart Sustainable Communities), to be offered for
municipalities
http://www.slideshare.net/ashabook/future-cities-27402134
Future Property
http://www.slideshare.net/ashabook/future-property
http://www.slideshare.net/ashabook/ibuilding-26545480
12. I-NATIONS BRANDING PROJECTS
ACROSS THE GLOBE
• I. Singapore, Intelligent Nation 2015 (iN2015), 10 years master plan of “an Intelligent Nation, a
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Global City, powered by Infocomm”, to enable: Innovation, Integration, Internationalisation. To achieve the
goals of the masterplan, the Infocomm Development Authority of Singapore (IDA), together with the
industry, identified programmes and initiatives categorized under four building blocks: globally competitive
infocomm industry; sectorial transformation of the key economic sectors, government and society; ultra-high
speed, pervasive, intelligent and trusted infocomm infrastructure; globally competitive infocomm manpower.
II. The Smart Island Malta, the National ICT Strategy (the Smart Island strategy of seven
streams, the national RTDI strategy; the National Industrial Policy; SmartCity Malta Project of the global
knowledge-based township; the next generation ICT environment, a connected society, putting the ‘e’ on
everything, a smart and global workforce, reinventing government, e-Business, world leading ICT industry).
III. Intelligent Taiwan, formulated by the Council for Economic Planning and Development, and
involving all ministries. The i-Taiwan is advancing 12 construction projects in transportation (fast network,
port-city regeneration, international airport city), industrial innovation (hi-tech industrial clusters, intelligent
Taiwan, industrial innovation corridors), urban and rural development (urban and industrial park-regeneration,
farm village regeneration), environmental protection (coastal regeneration, green forestation, flood prevention
and water management, and sewer construction), as well as intelligent industries (cloud computing). Its five key
concepts are: regional development balance, industrial innovation, new urban and regional features, intelligent
capital accumulation, and sustainable development. Its key purposes are expanding domestic demand,
improving the investment environment, boosting the health of the economy, and upgrading the quality of life.
The total investment is about NT$ 4 trillion.
14. SMART CITY PROJECTS ACROSS THE
WORLD
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1. Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, Knowledge
Market/Industry, Openness)
Smart Economy: Holyoke, Massachusetts
Smart Economy: Kochi, India
Smart Economy: Malta
Smart Economy: Manado, Indonesia
Smart Economy: Nanjing, China
2. Smart Environment (Natural Capital and Resources, Sustainable Resource Management)
Smart Environment: Amsterdam, Netherlands
Smart Environment: Burlington, Ontario
Smart Environment: Dublin, Ireland
Smart Environment: Dubuque, Iowa
Smart Environment: Glasgow, Scotland, United Kingdom
Smart Environment: Lyon, France
Smart Environment: Malaga, Spain
Smart Environment: Peterborough, United Kingdom
Smart Environment: San Diego, California
Smart Environment: Shenyang, China
Smart Environment: Santa Barbara, California
Smart Environment: Stockholm, Sweden
Smart Environment: Sydney, Australia
Smart Environment: Yokohama, Japan
15. SMART CITY PROJECTS ACROSS THE
WORLD
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3. Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives)
Smart Governance: Chengdu, China
Smart Governance: Edinburgh, United Kingdom
Smart Governance: Matosinhos, Portugal
Smart Governance: Syracuse, New York
Smart Governance: Wilmington, North Carolina
4. Smart Lifestyle (Smart Living, Quality of Life)
Smart Lifestyle: Boise, Idaho
Smart Lifestyle: Houston, Texas
Smart Lifestyle: Johannesburg, South Africa
5. Smart Transportation (Smart Mobility, innovative, safe and sustainable transport systems and facilities)
Smart Transportation: Alameda County, California
Smart Transportation: Alcoa, Tennessee
Smart Transportation: Portland, Oregon
Smart Transportation: Southampton, United Kingdom
6. Smart Community (Social Cohesion, Unity in Community, Human Infrastructure, Interfaces, Integration)
Smart Community: Chattanooga, Tennessee
Smart Community: Dublin, Ohio
Smart Community: Eindhoven, the Netherlands
Smart Community: Issy-les-Moulineaux, France
Smart Community: Luxembourg
Smart Community: Queensland, Australia
Smart Community: Stratford, Ontario, Canada
16. EU Smart City Brand Prototype
Big Science and Technology
Smart City Model
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i-Community Universal
Platform
At the recent Smart Cities and Communities Communication Launch
Event, 10 July 2012, Sheraton Hotel: Place Rogier 3, 1210 Brussels, the
Smart City and Community Concept originated for a specific green field
locality in EU, Cyprus, has been advanced by the European Commission
as a European Smart City Prototype for cities and communities:
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Smart Cities and Communities Communication Launch
Event, 10 July 2012, Sheraton Hotel, Brussels:
http://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdf
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The Cyprus Presidency’s view on Smart Cities and
Communities:
http://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXo9+AUZw
==
3. EU Smart Cities and Communities Prototype: http://neapolis.com
Abdoullaev, A., 2011, A Smart World: A Development Model for
Intelligent Cities. Keynote. The 11th IEEE International Conference on
Computer and Information Technology;
http://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynotes
http://www.slideshare.net/ashabook/smart-cities-28497022
http://www.slideshare.net/ashabook/future-cities-27402134
18. BRANDING POLICY AND PRACTICE:
Priority Areas
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In times of globalization, nations, regions, cities and places compete for capital, resources, investments, visitors, talent and public
attention, trying to create most attractive place branding.
Big corporations and states had been successfully using strong brands for many years on the global market of nations, products
and services.
Nowadays, States suffers heavy public debts, alarmingly increasing unemployment and deepening socio-economic crisis, being in
need of a strong national rebranding and new positioning.
EIS Ltd creates a Smart and Sustainable Brand Strategy with a unified identity for the whole nations, regions or cities.
The Smartly Rebranded Nation will exploit the advantages of a unique, strong and sustainable brand, with all the citizens
benefiting equally.
By creating a Unifying Brand Concept, the Smartly Branded Nation or Intelligently Rebranded City could manage the global and
domestic perception, gaining all positive public attention while countering all the negative connotations of the global crisis.
The Russian government, presented by the Ministry of Finance, has been the largest country considering financing our growth
strategy, branded as “RUSSIA - Super Power of XXI Century”: http://www.slideshare.net/ashabook/russia-smartsuperpower
We expect other large world economies will follow Russia: Smart America, Smart Europe, i-Germany, i-Britain, i-Japan and iChina.
http://www.slideshare.net/ashabook/future-world-27173937
http://www.slideshare.net/ashabook/smart-europe
http://www.slideshare.net/ashabook/smart-america
http://www.slideshare.net/ashabook/ibritain
http://www.slideshare.net/ashabook/igermany
http://www.slideshare.net/ashabook/smart-japan
http://www.slideshare.net/ashabook/smart-china
19. GLOBAL BRANDING
COOPERATION
EIS Ltd as a unique smart business entity creating a Sustainable Brand
Strategy with a unified identity for the whole nations, regions or cities.
EIS Ltd is open for a global smart branding cooperation to design, develop,
and distribute the Intelligent Unified Branding, from smart sustainable
communities to cities to regions to countries to international communities.
The company is planning to grant brand licences under intellectual
property laws to authorize a use for its Intelligent Intangible Assets to
prospective partners.
Considering the type of legal entities and the form of knowledge transfer,
the scale of cooperation and the scope of territories, the terms and
conditions, knowledge transfer fees, royalties, and renewal provisions will
have been properly stipulated, including other specifications and
limitations deemed vital to the licensor.
In all, the forms of cooperation involve consultancy, licensing,
cooperative R&D or contract R&D agreements, and spin-offs.
Note typically contracts for branding projects of corporations range
into the millions of dollars by communications consultants or PR
firms.
Fees: Negotiable.
20. CONTACT
EIS Encyclopedic Intelligent Systems Ltd (Cyprus, EU)
57E Omonia Avenue, Limassol, Cyprus, EU, P.O.Box 50481-3606
ООО "Энциклопедические Интеллектуальные
Системы“(Moscow/Russia)
Internet Sites: http://iiisyla.livejournal.com
Skolkovo Innovation Center Participant
http://community.sk.ru/net/1120292/
Contact: Panayiotis Ioannou
Tel.: EU +357 99 683 849; fax: +357 26 561883
E-mail: panmarin@cytanet.com.cy; ontopaedia@gmail.com