1. ASHADI HOPPER ASHLEY RINGROSE
National Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles
@ashadihopper @100ftzombie
AWARD SCHOOL 2013

2. EARNING ATTENTION
THE SINGLE BIGGEST
CHALLENGE IN DIGITAL

3. Digital natives switch their attention
between various media platforms
(such as TV, magazines, tablets,
smartphones, or channels within
platforms) 27 times per hour.
Time Inc. Study, April 2012
AWARD SCHOOL 2013 A
ASHADI
HOPPER

4. Wieden+Kennedy - United States

5. THIS WEEK NEXT WEEK
EXPLORING THE FOCUS ON
DIVERSITY OF DIGITAL EXAMPLES RELATIVE
CREATIVITY TO YOUR BRIEF
AWARD SCHOOL 2013 A
ASHADI
HOPPER

6. THINGS YOU’LL HEAR OFTEN
THE BIG IDEA
STORYTELLING
CUT-THROUGH
SIMPLICITY
ENGAGEMENT
AWARD SCHOOL 2013 A
ASHADI
HOPPER

7. TECHNOLOGY
DESIGN
ADVERTISING
MEDIA
DIGITAL
DIVERSITY
AWARD SCHOOL 2013 A
ASHADI
HOPPER

8. WORKIN
EVERYTHING DIGITAL IS
PROGRESS
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ASHADI
HOPPER

9. INCLUDING THE
HUMBLE BANNER AD
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ASHADI
HOPPER

10. Ogilvy - Dubai

11. UNDERSTANDING THE TECHNOLOGY
IS IMPORTANT TO DIGITAL CREATIVITY
IT ISN’T JUST ABOUT NEW TECHNOLOGIES
AWARD SCHOOL 2013 A
ASHADI
HOPPER

12. Ogilvy & Mather - Brazil

13. 360 365
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ASHADI
HOPPER

14. STATIC
REALTIME
NARRATIVE
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ASHADI
HOPPER

15. AWARD SCHOOL 2013

16. Abbott Mead Vickers - London

17. Volontaire - Sweden

18. STORYTELLING VS
BRAND BEHAVIOUR
AWARD SCHOOL 2013 A
ASHADI
HOPPER

19. Crispin Porter+Bogusky - US

20. CREATING CONTENT TO
ENGAGE COMMUNITIES
AWARD SCHOOL 2013 A
ASHADI
HOPPER

21. Wieden+Kennedy - United States

22. BBDO - Toronto

24. TBWA - London

25. Buzzman - Paris

26. DDB - Germany

27. BEYOND VIDEO
ENTERTAINMENT
BRAND GAMING
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ASHADI
HOPPER

28. Wieden+Kennedy - United States

30. YOUR FIRST & LAST CONTACT WITH
A CONSUMER EACH DAY
IS A MOBILE SCREEN.
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ASHADI
HOPPER

31. Jung Von Matt - Stockholm

32. TWO TYPES OF
BRANDS ONLINE
1. BRANDS AS USERS
2. BRANDS AS DEVELOPERS
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ASHADI
HOPPER

33. RG/A - United States

34. Sapient Nitro - United States

35. TECHNOLOGY
ISN’T THE IDEA
PERHAPS.
AWARD SCHOOL 2013 A
ASHADI
HOPPER

36. HAVAS, Reactive & Finch - Sydney

37. RG/A - United States

38. Tyler DeAngelo - HAVAS, Chicago

39. LASTING VALUE
X NOT NOVELTY VALUE
AWARD SCHOOL 2013 A
ASHADI
HOPPER

41. FAIL FORWARD
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ASHADI
HOPPER

43. Download this presentation :
@ashadihopper
slideshare.com/ashadih
Digital creative inspiration :
@100ftzombie
AWARD SCHOOL 2013