2. Social Media
Social Networking sites, Smart Phone
applications, video/music-streaming sites, and
the evolution of the Internet has all changed the
Music and Entertainment Industry.
Underground and not well known artists get the
chance to be heard, and get their name out.
Keys to social media and artists/entertainers:
Awareness, Interaction, and Connection.

3. Social Media
Social media has become a way for artists to
interact directly with their fans.
Celebrities can share and express personal or
professional information to help promote
themselves and create awareness.
Many entertainers use social media to educate
on upcoming events, projects, shows, etc.

4. Social Networking Sites
YouTube
Facebook
Twitter
Music Streaming Sites

5. YouTube
Possibly the most influential for artists not only to be
heard, but to be seen. All it takes is a simple
upload, and you have gone viral.
Unlike major cable networks, YouTube offers an
endless amount of “channels” which gives the user
control of what they want to watch.
Promotional videos, film trailers, album samples, and
even dated videos of memorial/historical events give
YouTube an archive-like quality.

6. YouTube: Justin Beiber
http://www.youtube.com/watch?v=eQOFRZ1wNLw
At only 12 years old, Justin posted videos of himself
on YouTube just as any other artist would.
With this viral power of YouTube, he was noticed by
Scooter Braun and was flown out to Atlanta to meet
Usher
Signed with Def Jam Records, and a star was born!

7. Facebook
Free and easy way to connect with
fans, friends, pages, groups, etc. Very user-friendly
and interactive.
Connecting with fans, and staying connected
through posts, likes, status updates and pictures is
the key benefit to social media.
Interconnected with other networking sites such as
YouTube, Twitter, SoundCloud, and Spotify.

8. Facebook
Unique to most social networking sites, the ability to
“like” and “share.”
Instantly links the
site, page, song, video, artist, brand, product and
anything else on the web for others to see.
These features increase exposure that will be spread
to others who view, like or share the same
thing, creating a snowball effect.

9. Facebook &Spotify
Spotify appears to benefit the most from Facebook –
According to f8 (Developers and innovators creating a
more social web)
Facebook says Spotify has added "well over 4 million" new
users since F8 Developers Conference.
AppDatacurrently puts Spotify at 2.5 million daily average
users (DAU) and 7.4 million monthly average users (MAU).
(This is only after linking with Facebook)

10. Twitter
Twitter is a very useful service for artists and bands to
communicate directly with their fans.
Where direct contact with the consumer used to be at live
events or limited to email, Twitter enabled direct
conversation.
Artists are utilizing Twitter as a free marketing tool.
Constant, real-time updates and live feed of “tweets” from
artists and celebrities provide followers/fans a personal
connection to whom they follow.

11. Twitter
Though it may seem like just a free marketing
tool, the real power lies in
sharing, following, conversing, and building
relationships consistently. It’s like word of
mouth, digitally.
The advantage of this is that it can be monitored and
used by the artist to respond and spark
conversation.
A relationship that brings the fan closer and more

12. Music Streaming Sites
Legal streaming of music available for purchase and
download, Internet Radio, and many other sites dedicated
to providing music to listeners instantly.
Grooveshark, Naptster, SoundCloud, BeatPort, Spotify, Pa
ndora, Podcasts, FratMusic, etc.
Often linked though Facebook and Twitter
accounts, creating an even larger network for artists to
increase awareness and share their music.
These sites, aside from iTunes contribute a large
percentage of revenue for musicians.

13. Myspace
Though seems to be outdated and old, Myspace was
once the leader in combining a social network with a
music/artist section.
However, one crucial highlight and benefit to it is the
ability to create your own flash on your profile.
By using CSS and HTML codes your page looks more
professional, so when fans visit your profile, your
band/product is taken more seriously.

14. “SPARC”
In our generation of “Digital Natives,” ruled by technology, digital
music products must have certain qualities to meet emerging
consumer demand.
Social: Put the crowd in the cloud.
Participate:Make them interactive and immersive.
Accessible: Ownership still matters but access matters more.
Relevant: Ensure fans co-exist and join the dots in the fragmented
digital environment.
Connected:Music fans are connected and expect their music
experiences to do the same.

15. Negative Effects?
MegaUpload
Online Piracy
BitTorrents
Hurting physical album sales,

16. Downfall
Napster was a crucial shift from the “distribution era,”
where everything was sold in units, to the all-access
model.
The problem is that the majority of the music products
currently available don’t grasp this concept.
The first wave of the digital youth, went for Kazaa instead
of iTunes, and for that reason, unless a new wave of
products/technology embraced ad-supported or
subscription services, music sales would decline to the
point of possible end to the industry itself.

17. Who Is At Fault?
Emergence of the PC, Internet, and technology,
you could download what you wanted when you
wanted, taking as much as you please.
This digitization process put you, the audience,
in control.
Who do you think is at fault??