1. APPLE
Most Admired Company

2. Apple- A timeline
 Apple was started in 1976 by Steve Jobs and
Steve Wozniak
 1998 first iMac was released
 2001 first iPod and OSX released
 Revolutionized the music market
 2003 iTunes music store released
 1 million songs sold in the first week
 2007 first iPhone launched
 2010 first iPad launched
 15 million sold in first year

3. The iPod
 Currently holds 70% of the
market for digital music
players
 Revolutionized the way
people listen and experience
music
 As of October 2011, Apple
has sold over 300 million
iPods world wide
 “altered the landscape for
portable audio players”- PC
World
 iPod touch, so much more
than just music

4. iTunes Music Store
 Number 1 music vendor in the United States
 As of October 2011, 16 billion songs
downloaded
 Not only music, but movies, TV shows, and
Apps for iOS devices
 Over 15 billion apps downloaded

5. iPhone
 Phone, Messenger, Media Player, Social
Network Center, HD Camera, GPS, Web
Browser and Gaming system
 28.1% market share for smart phones
 As of March 2011, 108 million iPhones
have been sold
 Similar Web Browsing to a computer
 Simplicity is key

6. Why is Apple so Successful?
 Tryto appeal to all audiences
 Emphasis on versatility of products
 Focus on how Apple product becomes a
necessary part of one’s life

7. Why is Apple so admired?
 Ranked #1 Most admired company for
the fourth year in a row by Forbes
 Creativity:
 Physically attractive designs
 Products break the mold
 Innovation:
 -Knowing what people want before they
know they want it

8. Marketing
 Extreme Focus on Branding
 Brand promotes creativity, making life easier,
connecting people, dreams etc
 “Mobile-Device Company”
 Cool factor
 Music behind much of Apples success

9. Steve Jobs
 Cofounded apple in 1976
 Passed away two months
ago
 The face behind the
technology giant
 Incorporated himself into
every aspect of the
company
 Some question if Apple is
a one man company,
and how it will successful
it will be in the future

10. Successes
 The company now holds about 5.2% of
the worldwide market, growing 24.6% in
the past year
 iPhone 4S accounted for 42.8% of all
mobile phone sales in October
 iPad market share at 68% as of Sept,
2011 projected to top 75%

11. Why I Admire Apple
 iPod apart of my life everyday for years
 Products are always fresh, new, and
exciting
 True underdog story
 Growing company