THIS IS PREPARED BY ME ...I AM ASHISH KUMAR PANI FROM SAMBALPUR,ODISHA AND A STUDENT OF G.M COLLEGE,SAMBALPUR..HOPE U LIKE IT...GIVE UR COMMENTS....

1. BY
ASHISH KUMAR PANI
BBA 2nd YEAR

2.  The “Cement Industry” occupies an important place
in both building industrial base of a country and
for providing an infrastructure for the development
of the national economy.
 India, being the second largest cement producer in
the world after China with a total capacity of 151.2
Million Tones (MT), has got a huge cement
industry.
 The cement industry in India is dominated by
around 20 companies, which account for almost
70% of total cement production in India .
 Cement production commenced in India as early as
1914.

3.  The first cement unit was set up at Porbandar in 1914 with
acapacity of 1,000 tones per annum.
 The Aditya Birla Group is the 10th largest cement producer
in the world & the 4th largest in Asia.
 UltraTech Cement Limited It is India's 2 nd biggest cement
company and India’s largest exporter of cement
clinker based in Mumbai, India .
 O P Puranmalka is the present director of ultratech
cement.
 The revenue of the organisation in 2010-2011 was
13,496.58 crore and profit was 1,404.23 crore
 It was incorporated on 24 August 2000 as L&T cement
Limited.
 Cement business of Lerson&Tourbo Limited demerged &
vested in company in 2004.

4.  Grasim acquired management control in july 2004.
 The name changed to Ultratech cement limited with effect
from 14 october 2004.
 UltraTech Cement Limited has 12 integrated plants, 1
white cement plant , 1 clinkerization plant in UAE ,15
grinding units( 11 in India, 2 in UAE, 1 each in Bahrain and
Bangladesh)and 6 bulk terminals (5 in India and 1 in Sri
Lanka).
 There is a grinding unit present in our state and is
present in Jharsuguda since 1993.
 UltraTech Cement Limited has an annual capacity of 52
million tonnes .
 UltraTech's subsidiaries are Dakshin Cements Limited,
Harish Cements Limited, UltraTech Ceylinco (P) Limited
and UltraTech Cement Middle East Investments Limited .

5. The masor competitior of ultratech cement
are Ambuja cement,ACC cement & Shree
cement.
 It manufactures and markets ordinary Portland
cement, Portland blast furnace slag cement, white
cement and Portland Pozzolana cement. It also
manufactures ready-mix concrete (RMC) and
Autoclaved Aerated Concrete Blocks(AAC Blocks) with
brand name Ultratech.
1. Ordinarily Portland Cement
*Clinker 90.50%
*Gypsum 4.00%
*Fly ash 5.50%

6. 2.Portland Blast Furnace Slug Cement
*Clinker 70%
*Gypsum 6%
*Slag 24%
3.Portland Pozzolana Cement
*Clinker 66%
*Gypsum 4%
*Fly ash 30%

7. MISSON
TO deliver superior value to
customers,shareholders,employees & society
at large.
VISION
 Customerization,Employee empowerment
 Quality consistency
 Product range& Cost competitiveness

8. The strategies applied by Ultratech cement are
Cost efficiency
Customer retention
Innovation strategies
Financial strategy
Business redefination

9. *HR POLICIES OF CEMENT BUSINESS
Designations
Allowances
Travel
Retrial
Other policies
*GROUP POLICIES
 Accident&medical insurance coverage
Gratuity

10. *GENERAL POLICIES
Internal requirement scheme
Re employeement of ex emoloyee
Employement of near relation
Retirement age of management cadre

11. Finance Department
Marketing Department
Human Resource Department
Research & Development Department
Supply chain Department

12. STRENGTH WEAKNESS
 National Highway  Cement industry is
development highly fragmented.
programme.  Industry is also highly
 Bharat Nirman Yojna regionalized.
for rural infrastructure.
 Rise in industrial
project.

13.  Aspire to become the top manufacturers in
cement and concrete industry.
 To become the leaders in the cement market.
 Plans to bring in value added programs &
service for construction industry.