Business Model Canvas (BMC)- A new venture concept
War of deodorants
1.
2. The deodorants market in India
increased at a compound annual
growth rate of 26.2% between 2004 and
2009.
The body spray segment led the
deodorants market in India in 2009, with
a share of 66.2%.
The leading player in deodorants market
in India is Unilever.
3. RESEARCH OBJECTIVE TO STUDY THE DEODORANT
BUYING BEHAVIOUR AND
AWARENESS AMONG MEN
DATA COLLECTION SURVEY METHOD
TYPE OF DATA PRIMARY DATA
SAMPLE SIZE 60
TARGET MEN
RESEARCH INSTRUMENT QUESTIONNAIRE
5. 27%
21%
52%
Hyper Market
Medical Stores
Kirana Stores
Recommendation
The brand should
go for extensive
distribution
Keep their
presence in Kirana
Stores
WHERE DO YOU MOST OFTEN PURCHASE
DEODORANT?
10. Sample Size was limited.
Respondents were little confused over
single coded options which we
provided.
The Data can be biased as respondents
were using different brands.
Time constraint did have a huge impact
on this research.
11. Deodorants are expected to continue to
evolve further to offer added benefits
such as alcohol-free, anti-perspirant and
underarm whitening.
Consumers (including men) continue to
spend on personal grooming products,
deodorants with added benefits are
likely to gain popularity.