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1.
2.
1-3 b)
3-5 c) more than 5
3.
How often do
you invest in gold ?
4.
Generally b)
Annually c) Special occasion
5.
Do you prefer
tanishq or any other brand ?
6.
If yes ,
why ?
7.
On scale of
1-10 (1 being the lowest ) rate yourself about the knowledge of gold and diamond ?
8.
What would you
prefer, investing in gold, Bank FD’s or Shares etc ?
9.
Which jewellery do
you prefer more gold or diamond and why ?
10.
What are your
main reason of buying gold ?
11.
Apart from certified
authenticity, What are the other aspect you look for when
12.
buying gold ?
13.
Please give us
your feedback,
14.
Please tell us
the range of your annual income (in lakhs)
15.
16.
17.
Inference : i)
Most of the customer’s say because of it’s authenticity and brand.
18.
19.
ii) Some customer’s like the designer jewellery.
20.
iii) Some the customer like to buy their diamond jewellery only form tanishq.
21.
On scale of
1-10 (1 being the lowest ) rate yourself about the knowledge of gold and diamond ?
22.
23.
Inference : Most
of the customer’s have knowledge about gold and there is some
24.
electronic devices of can check the purity of gold but in case of diamond
25.
there is not a such a device who can check purity of diamond.
26.
What would you
prefer, investing in gold, Bank FD’s or Shares etc ?
27.
28.
Inference : Most
of the people likes to invest in gold as the prices are increasing day by
29.
day.
30.
Which jewellery do
you prefer more gold or diamond and why ?
31.
32.
Inference : In
India most of the people buy gold jewellery than the diamond jewellery.
33.
What are your
main reason of buying gold ?
34.
Inference : i)
Most of the customer’s thing gold is an asset.
35.
36.
ii) In India wearing gold is royality and prestige.
37.
iii) Women like to wear golds jewellery.
38.
Apart from certified
authenticity, What are the other aspect you look for when
39.
buying gold ?
40.
Inference : i)
Trust on brand.
41.
ii) After sales service.
42.
iii) Gold exchange rate.
43.
Please give us
your feedback,
44.
Inference : i)
Many people says it has been always great to come in Tanishq.
45.
ii) As Retail Sales Officer’s are very helpful and co operative in nature.
46.
iii) Ambiance of Tanishq is very good.
47.
48.
49.
Tanishq should decrease
there making charge.
50.
People are more
service conscious so they can target young business man & young professional as they are more interested investing money in gold.
51.
Gold price
are increasing day by day so they should increase their sales by selling biscuits of gold rather than selling more of ornaments.
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