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INTRODUCTION TO MARKETING Marketing denotes to buying                                                                It is comprehensive term  and selling activities that                                                                      which includes many activities   take place in the market .                                                                   to the smooth flow of the goods  The main aim of marketing                                                                from the point of production   is to satisfy the need and                                                                  to the point of the consumption  wants of the customer and   fulfilling organizational and  social goals.
ACCORDING TO PHILIP KOTLER Marketing is a process by  which companies creates  value for customers and built  strong relationships in order  to capture the value from  customer  in return. I'm 2006
E-MARKETING E-marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses of different technologies to help to the customer E-marketing is a subset of e-business that utilities electronic medium to perform marketing activities and achieved desired goal
Benefits of eMarketing over traditional marketing E-MARKETING TRADITIONAL MARKETING  VS Reach Scope Interactivity Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact. Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. Emarketing is  two-way communication channel, and companies can feedback  from  consumers, in dynamic environment E-marketing allows the wide variety of product and also built a relationship world wide and viceversa. The nature of the internet means businesses now have a truly global reach.There is a limitation of a global reach in traditional market. Since its operate on a small sector so it is difficult to reach the global phase. Limited scope of expansion
E-MARKETING STRATEGY The center of attraction in any e-marketing strategy is the website of the company to which Internet users are to be attracted for increasing sales. But firstly, the company's website needs to be in a proper design, format, attractive, and one that will have a good impression on prospective buyers. A good e-marketing strategy is the most    important aspect for the success of any kind of business In general terms, an e-marketing strategy consists of the steps taken and procedures followed for marketing a brand through the web.
WAYS OF E-MARKETING STRATEGY: Search engine optimization E-mail marketing strategy  Pull and push strategy Online advertising Online Newsletter Media new room
PUSH E-MARKETING Push strategy try to sell  directly to the consumer through different distribution channel eg:the good example of push strategy is mobile The producer promote to the wholeseller, and the  wholeseller promote it to the retailer and the retailer  promote to the consumer It is an promotional strategies  of a company to  create a consumer demand  for a product PULL  e-MARKETING A pull strategy is the one that requires high advertisement consumer promotion to stimulate the demand for a product. Pull is mainly concern with  the final consumer If the strategy is successful the consumer will ask their retailer for the product,the retailer will ask the wholeseller and wholeseller will ask the producer This approach leads to demand the product so pulling the product through the distribution channel
Planning of eMarketing
Dependability on   technology ,[object Object],Maintenance cost is high ,[object Object]
Increased interactivityHigher transparency of pricing and  price competition Security, privacy issues ,[object Object], marketers and the end user  ,[object Object],of products and services Worldwide competition  through globalization ,[object Object], measure and collect data
A   regular department store under the name of Moti Man Ratnatuladhar opened at Ason almost 80 yrs ago , who knew that this store would one day bring about a revolution in the way Nepali’s shopped here and abroad. From supplying provisions to business organization to retailing wholeselling and supplying of products ,this store did it all. Then in the 1930's the store moved to new road and got its name Muncha house ,which was given by regular customers. And today Muncha house is still a reliable store that provides quality products and services. CASE  STUDIES
conclusion The project provides the more depth knowledge of e-maketing . Besides the theoretical knowledge has provided the base for  implementation of E-Marketing .With the learning from this  presentation we were able to conclude that both offline and online  communication tools helps to encourage the uses of an organization  online services to generate leads and sales
WEBSITE IMAGES
E marketing(1)

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E marketing(1)

  • 1.
  • 2. Things you shouldn’t do during the presentation
  • 3.
  • 4. INTRODUCTION TO MARKETING Marketing denotes to buying It is comprehensive term and selling activities that which includes many activities take place in the market . to the smooth flow of the goods The main aim of marketing from the point of production is to satisfy the need and to the point of the consumption wants of the customer and fulfilling organizational and social goals.
  • 5.
  • 6. ACCORDING TO PHILIP KOTLER Marketing is a process by which companies creates value for customers and built strong relationships in order to capture the value from customer in return. I'm 2006
  • 7. E-MARKETING E-marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses of different technologies to help to the customer E-marketing is a subset of e-business that utilities electronic medium to perform marketing activities and achieved desired goal
  • 8. Benefits of eMarketing over traditional marketing E-MARKETING TRADITIONAL MARKETING VS Reach Scope Interactivity Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact. Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. Emarketing is two-way communication channel, and companies can feedback from consumers, in dynamic environment E-marketing allows the wide variety of product and also built a relationship world wide and viceversa. The nature of the internet means businesses now have a truly global reach.There is a limitation of a global reach in traditional market. Since its operate on a small sector so it is difficult to reach the global phase. Limited scope of expansion
  • 9. E-MARKETING STRATEGY The center of attraction in any e-marketing strategy is the website of the company to which Internet users are to be attracted for increasing sales. But firstly, the company's website needs to be in a proper design, format, attractive, and one that will have a good impression on prospective buyers. A good e-marketing strategy is the most important aspect for the success of any kind of business In general terms, an e-marketing strategy consists of the steps taken and procedures followed for marketing a brand through the web.
  • 10. WAYS OF E-MARKETING STRATEGY: Search engine optimization E-mail marketing strategy Pull and push strategy Online advertising Online Newsletter Media new room
  • 11. PUSH E-MARKETING Push strategy try to sell directly to the consumer through different distribution channel eg:the good example of push strategy is mobile The producer promote to the wholeseller, and the wholeseller promote it to the retailer and the retailer promote to the consumer It is an promotional strategies of a company to create a consumer demand for a product PULL e-MARKETING A pull strategy is the one that requires high advertisement consumer promotion to stimulate the demand for a product. Pull is mainly concern with the final consumer If the strategy is successful the consumer will ask their retailer for the product,the retailer will ask the wholeseller and wholeseller will ask the producer This approach leads to demand the product so pulling the product through the distribution channel
  • 13.
  • 14.
  • 15. A regular department store under the name of Moti Man Ratnatuladhar opened at Ason almost 80 yrs ago , who knew that this store would one day bring about a revolution in the way Nepali’s shopped here and abroad. From supplying provisions to business organization to retailing wholeselling and supplying of products ,this store did it all. Then in the 1930's the store moved to new road and got its name Muncha house ,which was given by regular customers. And today Muncha house is still a reliable store that provides quality products and services. CASE STUDIES
  • 16. conclusion The project provides the more depth knowledge of e-maketing . Besides the theoretical knowledge has provided the base for implementation of E-Marketing .With the learning from this presentation we were able to conclude that both offline and online communication tools helps to encourage the uses of an organization online services to generate leads and sales