1. Ashley
Hall
Deputy
Head,
Innova0on
Design
Engineering
Royal
College
of
Art
Head
of
Experimental
Design
ashley.hall@rca.ac.uk
www.designcreate.info
www.rca.ac.uk
Partner
–
Diplomat
Design
ashley@diplomatdesign.com
www.diplomatdesign.com
Urban
Architecture
Innova0on
Design
Research
group
hGp://urbanaid.wikispaces.com/
5. How
to
Invent
a
course
for
innovators
&
their
innova0ons
Diplomat
design
&
Diplomat
Ashley
Hall
–
Department
of
Innova5on
Design
Engineering,
Royal
College
of
Art,
London
6.
7. Backgrounds
Norway
Canada
Countries
Denmark
China
Graphic Design
United States UK Holland Product Design
Industrial Design
Mechanical Engineering Portugal France Design
Aerospace Italy Germany Design & Technology
Electrical Engineering Iran Japan
Spain
Austria 3D Design
Engineering Materials Science
Serbia Pakistan
Product Design Engineering
Greece Turkey
India Korea
Aeronautics & Astronautics
Poland Thailand
Hungary Singapore
Mexico Sociology
Computer Science
Business
Fine Art Diverse Economics
Architecture
Accounting Australia
Argentina Physics
New Zealand
11. IDE1
PROGRAMME
( )
GUERILLA! STRANDED!
DE! DFM! EXP! SUPERFORM!
LONDON! CHOICE!
GIZMO! IʼLL TAKE [CARBON] 9! COMMERCIAL!
GOGLOBAL! EXTREME DESIGN! SUSTAINABILITY!
PLUS: CHS + WEDNESDAY PM LECTURES!
IDE2
PROGRAMME
GROUP PROJECT !
GROUP PROJECT !
SOLO !
!
SOLO !
PLUS: WEDNESDAY PM LECTURES !
12. GoGlobal
• Postgraduate
interna0onal
cross
cultural
collabora0ons
between
industry
and
academia
•
• Explore
themes
of
integra0on
of
product
innova0on
with
produc0on,
policy,
social
and
economic
factors
• Selec0on
of
developed
and
developing
countries
allowing
a
compara0ve
assessment
of
results
• 达
13. GoGlobal
2005
China
Product
Urbanisa5on
2006 -‐7
Thailand
Massclusivity
2007
China
Post
consumerism
2008
Japan
Future
of
Food
2009-‐11
Africa
Design
Enterprise
14. 60 students, 10 days, 26 prototypes
30 IDE & 30 KNUST students in collaborative interdisciplinary design teams
GoGlobal Ghana products: Woven shoe, Ananse Vase, Flower Vase, Paawopaa collectable toy, Adinkra game, Calabash speaker and Water filter
16. Cultural
transfer
in
product
design
Cultural transfer too strong:
Products not culturally ‘accessible’
to an export market
Cultural transfer too weak:
Generic products
Lack of regional identity
Solution:
Balance generated by interaction
between Ghanain and RCA students to
moderate cultural design features
26. EXP
Design, science and research methods combined
运
Foundation level investigation of new innovations for future commercialisation
Output: Advanced design centres, incubators,
Projects must have a view to commercial exploitation Startups & research
启 &
33. IDE Research
New cluster focussed on Chinese design, culture and branding +
PhD’s looking at cultural transfer between Chinese tradition and
consumer products