2. Masthead: The Joker is looking straight
The green outer glow links at the camera making it very
with the green streaks in personal which draws the
The Joker’s hair creating viewers in. The close up shot
continuity throughout the fills the page showing his
cover. The date and price is malicious expression giving
designed to fit within the dip an insight that the film is of a
of the ‘M’. The colour dark nature probably
scheme throughout the front containing violence. The use
cover is green, black and of make up portrays a clown
white; with green relates to but the messiness of it gives
being evil and jealous-much a frightening look which plays
like the joker himself and on peoples fears of clowns.
black being a dark colour
relating to the frightening
character that he is.
The main cover line and title
of the film under the
masthead lets customers
see what film is the main
story when placed vertically Barcode:
in a shop. They include the
pun, “summer just got This is a code and
serious” which is a play on convention of a
the jokers catchphrase, magazine to have a
“why so serious”. barcode positioned
The cover line is placed on the here.
left which allows the
customers to see what is The cover line allows the readers to see what extra stories are
inside the magazine when featured in the magazine with all text placed around the edges so to
placed horizontally in a shop. not take the attention away from the image.
3. The strap line claims it is the ‘Magazine of the year’ which entices the readers to buy the
Masthead:
magazine. Also being placed above the masthead lets the customers see the strap line
Having the masthead at the when placed vertically in a shop.
top of the magazine allows
the customers to clearly
see what magazine it is
when placed vertically in a
shop. The colour scheme
throughout the magazine The long angle shot shows
cover is red and white the action happening behind
which stands out against Daniel Craig in the film with
the blue, making it eye him holding a gun
catching for the reader. suggesting that it is an
action film. This will in effect
draw action film lovers to
The cover lines are placed buy the magazine. The low
around the edge of the image angle shot also makes him
so when placed horizontally seem as if he holds the
in a shop, customers can see power.
the stories featured inside.
The text size gradually gets
smaller, with the main story
in a larger text size to attract The barcode is a code
the readers and the smaller and convention of a
text size being a small bit of magazine. With it
information. positioned at the bottom
right of the magazine it
does not take attention
The puff in a different colour to away from the main
the rest of the colour scheme features of the magazine.
makes it stand out, attracting
The title of the film has a blue outer glow which links to the
the readers attention. It gives
blue background showing continuity throughout the magazine
more information of what the
cover. Because of the effect that has been added to the text it
magazine features.
grabs the readers attention to the main part of the magazine.
4. The strap line claims it is the ‘Magazine of the year’ which entices the readers to buy the Masthead:
magazine. Also being placed above the masthead lets the customers see the strap line
when placed vertically in a shop. With this positioned at
the top allows the
The puff shows the extra customers to see what
features the magazine the magazine is when
includes. The yellow placed vertically in a
background makes it stand shop. The title is in
out against the blue and white which is
white part of the American continued throughout
flag, grabbing the readers the magazine cover
attention. along with yellow and
The background-the black.
American flag, relates to the
title of the film ‘Captain The cover lines are
America’. The contrasting placed to the left side
colours of blue, red and white of the magazine
attracts the readers attention around the image. It
with the actor dressed in the shows the extra
same colours showing the features inside the
relation between the two. He magazine without it
is also looking straight at the being to distracting
camera making it very against the main
personal as if looking at the cover line.
readers to entice them in.
The main cover
line is centred in
The banner shows what the middle where it
special features are inside will be more eye
the magazine. This catching for the
particular feature will attract readers as it is
sci-fi lovers. also positioned
over the image in
The bar code is positioned at the bottom right so to not take attention away from the main parts of bold, white writing.
the magazine such as the masthead, the image and further more.
5. Brief synopsis: The close up shot of the girl
allows the viewers to see her
This grabs the viewers stunned expression with the hand
attention as it gives an insight over her mouth creating a tension
into the plot of the film. It as the audience are unable to
includes the pun “Solving this see if someone else is gagging
mystery is going to be murder” her or she has her own hand over
which is a very common thing her mouth. Her open mouth
to say when a situation is creates sexual connotation which
going to be difficult. However, is used frequently in horror films.
it is also implying that solving The image is in black and white,
the mystery will end with a while her eyes are left blue with
murder. this pop of colour attracting the
viewers and also due to the fact
that she is giving eye contact to
Title: the viewers which subconsciously
makes them want to see what
The colour of the title is white
she is seeing.
which is the colour scheme
throughout the film poster. It Credits:
stands out against the darker
They list the actors and people
part of her hand, while the
involved in the film beneath the
point on the ‘m’ could
title as this part would be where
symbolise the point of a knife
viewers look first. As there are
that is used as the weapon in
quite well known names such as
this film.
David Arquette, Courtney Cox
and Drew Barrymore, it is more
likely that people will go to watch
This sentence is used to entice
this film. The credits are
the viewers in as it is describe as
condensed so to not take
‘highly acclaimed’ and produced
attention away from the image
by ‘Wes Craven’ who is very well
and main parts of the poster.
known and respected. Most
There is also merchandise such
people will believe that it will be a
as a soundtrack and a website
thrilling film if they had seen other
for Dimension Films so to
films of his before.
advertise the film to a wider
audience.
6. The actress Sarah
Title:
Michelle Gellar is named
The title is placed slightly to the left above the title as a way
of the poster which leads the of enticing viewers to see
viewers to look at the image of the the film as she is a well
eye. The colour of the title is red known name. It is also a
which represents horror as it code and convention to
connotates blood and danger, with have the actors’ names
highlights of black over the letters to on a poster.
represent the dark hair of the killer-
one of the unforgettable features. Credits:
These are placed at the
bottom of the poster in a
Brief synopsis: condensed format so to not
The two short sentences sums take attention away from the
up the plot of the film which is image and main parts of the
that the killer is not human as poster. The colour scheme
the word ‘it’ is used as a seems to be red, white and
description. A grudge is grey, with the credits being in
something someone holds when grey to match the colour of her
they cant forgive and forget, skin, creating continuity
whereas in this case it seems as throughout the poster. It is
if the grudge is the killer, and so advertisement for the
it is seeking revenge. These two producers and directors of the
simple sentences are short and film which will attract anyone
snappy and draws the viewers who has enjoyed a film by the
in. same people before.
The close up image shows only one eye through her hair, but the eye contact with viewers still grabs their attention. The dark hair
relates to the darkness of the film and also plays on the fear of the dark that many people have. The greyness of her skin is quite
deathly looking suggesting that she is not human while her piercing black eye contrasts against her skin and the whites of her eyes,
which is very attention grabbing. She is hidden behind her hair representing the usual way of killing in horror films by hiding from
their victims before they kill.
7. They have included the name
of the well known actor Title:
Anthony Hopkins adding that The colour scheme
he is an ‘academy award throughout the poster is
winner’. With this information silver and orange, with the
given about this actor, people silver linking to the shadows
will get the idea that it will on the actors face. The
most likely be a high quality lower case ‘t’ is deliberately
film used rather than being put
as a capital t, so to make it
The image of the actor is placed
look like the religious
behind a cross which clearly
symbol of a cross. This
shows that it is a horror film with
shows the link to the film.
religious content. The effects
used on the image has made the
actors skin look washed out,
with his eyes left blue and
looking directly at the camera;
this stands out amongst the dull
colours. However, the cross in
the foreground shows the
importance of the film is religion
and is also the most vibrant
colour in the image. The image This is a code and
is positioned in the centre so to convention of a film poster
catch the viewers’ eye to have the date of release,
immediately. whilst underneath is a
website for the film so to
Brief synopsis: attract a wider audience.
Having this placed at the
The second person ‘you’ is bottom doesn’t take the
used to make viewers feel as if attention away from the
it is aimed at them personally. It main parts of the poster but
gives a slight insight into the positioned under the title
film where it will be easily found allows the viewers to see
by viewers as it is above the the date.
film title.
