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All-In Crowdfunding Burst

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Ashley Budd
Ashley Budd

Cornell Crowdfunding Pilot 2

Formation
1  sur  22
SUSQUICENTENNIAL MINI-CAMPAIGN All-In Crowdfunding Burst November – December 2014 (projected)
AA&D SESQUICENTENNIAL Mini (Marketing) Campaigns September 13, 2014 – July 1, 2015 * * * *
WHY DO A CROWDFUNDING BURST? Expand the crowdfunding pilot that took place in Fall 2013.
WHY DO A CROWDFUNDING BURST? Take advantage of what we learned to catalyze engagement and giving for the All-In campaign.
WHY DO A CROWDFUNDING BURST? Showcase and fund some worthy campus projects.
What is the crowdfunding burst? • 10 projects • Simultaneous • Criteria • Good stories • Broadly aligned with institutional priorities • Illustrate breadth and depth of activity taking place at Cornell • Launch by November 15 and conclude by December 15
WHAT MAKES A GOOD PROJECT? Compelling story
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT? Project focus
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT? Sense of direct impact of giving
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT? Appropriate scale
WHAT MAKES A GOOD PROJECT? Engaged community of volunteers and potential supporters
FALL 2013 PILOT
WHAT MAKES A GOOD PROJECT? Attractive stewardship opportunities
FALL 2013 PILOT
What projects are eligible for consideration? • Approved by relevant C/U Development officer • Must have Cornell staff sponsor • Must have project team of sufficient size • Project Lead • Storyteller • Advocates (5 e-mails x 20 contacts) • Realistic goal ($500/advocate)
HOW DO I SUBMIT MY PROJECT FOR CONSIDERATION? blogs.cornell.edu/crowdfunding/apply Submissions must be received by September 9, 2014. Submissions does not guarantee acceptance.
BIG CAVEAT BECAUSE WE HAVE MOVED TO A NEW CROWDFUNDING PLATFORM THAT HAS NOT YET BEEN TESTED WITH A LIVE DEPLOYMENT, WE WILL NOT BE CERTAIN THAT THE CROWDFUNDING BURST WILL BE TAKING PLACE UNTIL MID- SEPTEMBER. IT IS POSSIBLE, ALTHOUGH UNLIKELY, THAT THE CROWDFUNDING BURST MAY BE DELAYED OR CANCELLED.
QUESTIONS? Andrew Gossen: andrew.gossen@cornell.edu Keith Hannon: keith.hannon@cornell.edu Ashley Budd: ashley.budd@cornell.edu Kim Barrett: kimberly.barrett@cornell.edu

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All-In Crowdfunding Burst

  • 1. SUSQUICENTENNIAL MINI-CAMPAIGN All-In Crowdfunding Burst November – December 2014 (projected)
  • 2. AA&D SESQUICENTENNIAL Mini (Marketing) Campaigns September 13, 2014 – July 1, 2015 * * * *
  • 3. WHY DO A CROWDFUNDING BURST? Expand the crowdfunding pilot that took place in Fall 2013.
  • 4.
  • 5. WHY DO A CROWDFUNDING BURST? Take advantage of what we learned to catalyze engagement and giving for the All-In campaign.
  • 6. WHY DO A CROWDFUNDING BURST? Showcase and fund some worthy campus projects.
  • 7. What is the crowdfunding burst? • 10 projects • Simultaneous • Criteria • Good stories • Broadly aligned with institutional priorities • Illustrate breadth and depth of activity taking place at Cornell • Launch by November 15 and conclude by December 15
  • 8. WHAT MAKES A GOOD PROJECT? Compelling story
  • 10. WHAT MAKES A GOOD PROJECT? Project focus
  • 12. WHAT MAKES A GOOD PROJECT? Sense of direct impact of giving
  • 14. WHAT MAKES A GOOD PROJECT? Appropriate scale
  • 15. WHAT MAKES A GOOD PROJECT? Engaged community of volunteers and potential supporters
  • 17. WHAT MAKES A GOOD PROJECT? Attractive stewardship opportunities
  • 19. What projects are eligible for consideration? • Approved by relevant C/U Development officer • Must have Cornell staff sponsor • Must have project team of sufficient size • Project Lead • Storyteller • Advocates (5 e-mails x 20 contacts) • Realistic goal ($500/advocate)
  • 20. HOW DO I SUBMIT MY PROJECT FOR CONSIDERATION? blogs.cornell.edu/crowdfunding/apply Submissions must be received by September 9, 2014. Submissions does not guarantee acceptance.
  • 21. BIG CAVEAT BECAUSE WE HAVE MOVED TO A NEW CROWDFUNDING PLATFORM THAT HAS NOT YET BEEN TESTED WITH A LIVE DEPLOYMENT, WE WILL NOT BE CERTAIN THAT THE CROWDFUNDING BURST WILL BE TAKING PLACE UNTIL MID- SEPTEMBER. IT IS POSSIBLE, ALTHOUGH UNLIKELY, THAT THE CROWDFUNDING BURST MAY BE DELAYED OR CANCELLED.
  • 22. QUESTIONS? Andrew Gossen: andrew.gossen@cornell.edu Keith Hannon: keith.hannon@cornell.edu Ashley Budd: ashley.budd@cornell.edu Kim Barrett: kimberly.barrett@cornell.edu