2.  Acknowledgement
I’d like to thank Mrs. Sanjeevani Ayachit, our internal guide for her guidance
and feedback during this project.
During my internship, I worked with a lot of people and would like to
thank them for their inputs during my work period.
Mrs. Priyadarshini Rao,
Mr. Jaydeep Shetty,
Mr. Imran Khan,
Ms. Rajul Jain,
Ms. Neha Kudalkar

3.  Priyadarshini Rao
• Studied Fashion Design from SNDT,
Mumbai and specialized in textile design
from Sophia Polytechnic, Mumbai
• Started her label in1996
• Classic styles- trying to give an Indian
feel to the more contemporary and
modern styles.
• Natural colour palettes
•Natural fabrics- silk, linen, cottons

4. A/W 2009

5.  The Brand
•The brand is called Mineral because it can
effortlessly move into the direction the company
wants to mould it into.
•Eg- From women's wear it can easily translate into
home products etc. Also its pure in its nature and
form.
•No More Seasons- the clothing is not season bound.
It has classic/clean lines and something that is not
necessarily driven by seasons.
•Target consumer is aged between 25 and 40 years.
•Products- Women’s wear, bags, accessories
•Focus is mainly on tops and dresses

6. S/S 2011

7.  The Design Project
• Dresses for girls (age group 4-10)
•Using fabrics with meterage less than 40m
• CMT shouldn’t go over Rs. 200/-
• Should be in sync with the Spring Summer line
•Price points Rs.899/- and 1299/-

8. Fabrics

10. Trims Sourcing
Sourced from:
Manish Market, Andheri
Price Range:
Rs. 45- 25 per meter

11. Sourced from:
Chippi Chawl, Zaveri Bazaar and
Linking Road, Bandra
Price Range:
Rs. 10- 30 per yard

12. Sourced from: Price Range:
Manish Market, Andheri, Rs. 10- 50
Chippi Chawl, Zaveri per piece
Bazaar and Linking
Road, Bandra

13. Sourced from:
Chippi Chawl, Zaveri
Price Range:
Rs. 200 for a packet
of 100 pieces
Sourced from:
Manish Market, Andheri
And Linking Road,Bandra
Price Range:
Rs. 1 per button

14. Final Designs
Handkerchief Dress
Two Colour Options:
• Green with pink trims
•Yellow with coral trims

15. smocking
smocking

16. A- line dress with pleating
detail.
•Baby-pink Checks
•White Shiffli
•Lime Green Lace

17. pleating
lace

18. One-piece pinafore style dress
Two Colour Options:
•Coral with Blue Boat Print
(White Corsage)
•Turquoise Blue with Purple and
Blue Checks
(Pink and Blue Corsage)

19. Piping
Box pleats
Pleating

20. Patchwork Dress
•Navy Blue Pique Knit Yoke
•Pink Floral Print
•Purple and Blue Checks
•Pink and Brown Checks

22. Three Print Smocked Dress
•White with Brown Dots
•Brown with Pink Floral Print
•Pink with Maroon and
White Floral Print
•Smocking Colour - Maroon

23. smocking
pleated
pockets

24. Setting up of SIS

26. Store Window

30. Sourcing for Store Windows

31. The Final Two

33. Layouts for Style Sheets

36. Sales Report

38. Sales Report Conclusion
• SS Juhu is a more upmarket store than SS
Andheri, so different styles sell at the two stores.
Eg. Dressier styles sell at Juhu
•Sobo Central in South Bombay has not been
able to attract customers as much as the Oberoi
Central has been, mostly because South Bombay
clients look for more exclusivity.
•Mineral is a top wear brand and they have
hardly been able to sell any bottom wear in the 2
months that they have been in the market.

39. ashna mehta
fd 1004