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INFOGRAPHIC DESIGN
  AND PROMOTION


     DANNY ASHTON
O ur P roc e s s
                                                      Results
                                 Client
                               Feedback


                                          Promotion
                                              &
                                           Outreach



          Client                 Design
         Feedback



                    Research


            Ideas

Client
Brief
C lie n t B r ie f




Client
Brief
Id e a G e n e r a t io n




         Ideas
Client
Brief
Id e a F e e d b a c k
              P roc e s s



             Client
           Feedback




            Ideas
Client
Brief
Research
Here at NeoMam our          Our research
    research is:            sources include:
                                                   •Publically available
                                                   data sources
   • Powerful
                                               •Data provided by clients
   • Current
                                                  •Academic journals
   • Relevant
                                                    • Media sources
   • Unbiased
                                                  •Published literature

                                               •Interviews with field experts
                        Research
                                               •Partnership with Industry
                Ideas                          associates
 Client
 Brief                                                •Patents
Design




                            Design



                 Research


         Ideas
Client
Brief
C l i e n t F e e d b a c k - First
                Draft
                                Client
                              Feedback




                                Design



                   Research


           Ideas
  Client
  Brief
P r o m o t io n &
          O utre a c h

                                   Promotion
                                   & Outreach




                          Design



                Researc
                   h
         Idea
Clien      s
  t
Brief
C a s e S tu d y: B a r e fo o t
         R u n n in g

            Client
           Feedback




           Ideas
  Client
  Brief
C a s e S tud y
                    R e s e a rc h
• Google Insights O u r r e s e a r c h e r s u t i l i s e d a r a n g e   of re s our

                                                      • Published Literature




• Academic Journals and
   University Studies
                                    Research
C a s e S t u d y D e s ig n
                          • Provided first draft
                          to the client.
                 Client
               Feedback   •Amendments to
                          colour pallet based
                          on client feedback.



                 Design
C a s e S tud y
 P r o m o t io n
C a s e S t u d y R e s u lt s
                                                         Results

                        •S o c i a l m e d i a
       • Im p r o v e d    a n d fo r u m        • L in k s F r o m
          w e b s it e     c o ve ra g e          O t h e r S it e s :
         r a n k in g s  • Powerful Link from
           a c ros s     Trusted Web Source
           G o o g le     A c t iv e . c o m

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Neo mam infographic process

  • 1. INFOGRAPHIC DESIGN AND PROMOTION DANNY ASHTON
  • 2. O ur P roc e s s Results Client Feedback Promotion & Outreach Client Design Feedback Research Ideas Client Brief
  • 3. C lie n t B r ie f Client Brief
  • 4. Id e a G e n e r a t io n Ideas Client Brief
  • 5. Id e a F e e d b a c k P roc e s s Client Feedback Ideas Client Brief
  • 6. Research Here at NeoMam our Our research research is: sources include: •Publically available data sources • Powerful •Data provided by clients • Current •Academic journals • Relevant • Media sources • Unbiased •Published literature •Interviews with field experts Research •Partnership with Industry Ideas associates Client Brief •Patents
  • 7. Design Design Research Ideas Client Brief
  • 8. C l i e n t F e e d b a c k - First Draft Client Feedback Design Research Ideas Client Brief
  • 9. P r o m o t io n & O utre a c h Promotion & Outreach Design Researc h Idea Clien s t Brief
  • 10. C a s e S tu d y: B a r e fo o t R u n n in g Client Feedback Ideas Client Brief
  • 11. C a s e S tud y R e s e a rc h • Google Insights O u r r e s e a r c h e r s u t i l i s e d a r a n g e of re s our • Published Literature • Academic Journals and University Studies Research
  • 12. C a s e S t u d y D e s ig n • Provided first draft to the client. Client Feedback •Amendments to colour pallet based on client feedback. Design
  • 13. C a s e S tud y P r o m o t io n
  • 14. C a s e S t u d y R e s u lt s Results •S o c i a l m e d i a • Im p r o v e d a n d fo r u m • L in k s F r o m w e b s it e c o ve ra g e O t h e r S it e s : r a n k in g s • Powerful Link from a c ros s Trusted Web Source G o o g le A c t iv e . c o m

Notes de l'éditeur

  1. Needs Neomam logo and theme image
  2. Visual idea- images to represent each stage, an evolutionary process