- The document analyzes selfie trends in Vietnam based on a survey of 500 respondents. It finds that 64% of Vietnamese people take selfies, with females being more likely than males at 72% versus 55%.
- Smartphones are the most popular device for taking photos. For profile pictures, 42% use the default camera on their mobile phone.
- The top reasons for changing profile pictures are to refresh their Facebook page (28%) and change their mood (21%). Females are more likely than males to take selfies alone.
Living in the Light_ A guide to personal transformation ( PDFDrive ).pdf
Selfie trend in vietnam report en
1. Selfie Trend in Vietnam
~More than 60% of people selfie in Vietnam~
2. Executive Summary
• 64% Vietnamese people selfie.
(Female:72%, Male:55%)
• Smartphones(74%) and Feature phones(52%) are two of
the most popular devices to take photos.
• 15% have applications to make the photos better.
• To refresh their Facebook page(28%) and to change
their mood(21%) are the two most popular reasons to
change their profile picture.
• Females would like to show the best of themselves by
the profile picture on social media (20%).
• While 64% of Females usually take a selfie by
themselves, this ratio is lower with Males(46%).
3. Do you selfie?
72%
28%
Yes No
Female
55%
45%
Yes No
Male
Females(72%) selfie more than Males(55%).
4. When they take photos they use…
74
52
39
34
27 27 25
Smart
phone
Feature
phone
Tablet Compact
Camera
DSLR
Camera
Video
camera
Others
Smart phones are the most popular device to take
a photo over Feature phones and Tablets.
5. Most popular photos used for profile photos.
42
15
10 3 3
23
2
Mobile phone
photo using
default camera
Mobile phone
photo using
application
Photo taken by
digital camera
Photo taken by
DSLR
Photo taken at
Studio
Non photo
objects
I do not use
social media
For a profile picture, 42% use the default camera
of the mobile phone. Then 15% use some type of
mobile applications to make it better.
6. Which Mobile application are used?
66
41
33 33 31 31
24 23 22
Camera 360 and Photo wonder are two of the
most popular mobile applications to make the
photos better.
7. How often are profile pictures changed on
Facebook?
5
4
7 8
12
24
23
18
1
3
2
4
8
9
18
34
21
1
More than
a couple
of times /
week
Every
week
A couple
of times /
month
Once /
month
once / 2-3
month
I rarely
change
profile
photo
When I
have the
nice photo
taken
I do not
change
profile
photo at
all
I do not
have
Facebook
account
Male
Female
Unit (%)
34% of Females change their profile picture on
Facebook when they take a nice photo.
8. What motivates you to change your profile pics?
25
19
16
15
8
9
1
6
28
23
13
20
4
6
1
3
0 5 10 15 20 25 30
To refresh my
Facebook page
To change my mood
I get a better photo
To show the best of
myself
My appearance has
changed
Do not change profile
Do not have
Facebook account
Others
Male Female
Unit (%)
To refresh their Facebook page (28%) and to
change their mood(21%) are two of the most
popular reasons.
Females would like to show the best of themselves
by their profile pictures(20%).
9. Who do you usually selfie with…?
25
19
16
11
11
10
10
10
8
10
21
24
21
18
15
13
12
10
10
8
Yourself
With friends
With boyfriend/girlfriend
With siblings
With colleagues
With husband/wife
With parents
With pets
With grand parents
With someone you just meet
Always Often
Female Male
32
14
10
10
10
8
7
5
4
4
32
38
26
15
13
14
15
14
9
4
Yourself
With friends
With siblings
With boyfriend/girlfriend
With husband/wife
With pets
With parents
With colleagues
With grand parents
With someone you just meet
While 64% of Females usually selfie by only
themselves, this ratio is lower with
Males(46%).
10. Yes…this is my profile picture!!
Nguyễn Ngọc (18)
City: Hai phong
Student
Device: Feature phone
Changes her profile pic several times a month
To show the best of herself
Always Selfies by herself and with friends
Meniblack195 (21)
City: Bắc Giang
Student
Device: Mobile default camera
Changes profile pic several times a month
To change my mood
Always Selfies by himself
11. Yes…this is my profile picture!!
Lê Bính (19)
City: Ha Noi
Student
Device: Smartphone default camera
Changes his profile pic several times a month
To change his mood
Always Selfies with his girlfriend
Ly Cần Thảo (22)
City: Hà Nội
Unemployed
Device: Smartphone with application
Changes when she gets a better photo
To refresh her Facebook Page
Always Selfies by only herself
12. Survey Information
• Number of respondents: 500
• Male / Female from 15 years old
• Conducted on Oct 29- Nov 5, 2014