日本発の文化カラオケ。実はベトナムでも大人気で、かなり多くの数のカラオケショップを街で見かける事ができます。そんなベトナム人のカラオケ文化について調べてみました。

1. Your sub-title here
ホーチミンのカラオケ市場について
- ホーチミンには36５軒のカラオケショップが有り

2. 回答者情報について
• ホーチミンのカラオケ市場について
• サンプル数：287 samples
• 回答者プロフィール：16歳〜４９歳の男女
• 2015年6月２５日〜２７日に実施

3. Executive Summary
• 23歳〜29歳のカラオケ率が他の世代と比べて高め
• 37％のホーチミン居住者が２・３ヶ月に１度カラオケを利用
• 20代の23％が100-150Kを一回に支出
• １度に２〜３時間の利用が一般的
• 77％が１人カラオケは寂しいと回答

4. 回答者データ
52%
48%
Gender
Female
Male
17%
31%
24%
16%
5%
3%
4%
16-19
20-24
25-29
30-34
35-39
40-44
45-49
Age

5. パーティーや友達と出かけるときに行く場所は？
23-29のカラオケ利用率が高め
1%
4%
6%
38%
21%
37%
56%
31%
48%
21%
3%
11%
18%
28%
25%
50%
48%
33%
56%
35%
12%
7%
11%
21%
23%
38%
40%
42%
42%
53%
0% 10% 20% 30% 40% 50% 60%
Others
Go to bar / club
Go to beerclub
Eat at restaurant
Go picnic
Karaoke
Go to coffee shop
Eat at street vendors
Eat at normal food store
Bubble tea shop
16-22 23-29 30-49

6. カラオケの利用について
6%
7%
10%
17%
37%
23%
Several times a week
Once/week
Once / every two weeks
Once / month
Once / 2-3 months
Less than once / 2-3 months
Frequency
4%
10%
11%
18%
19%
33%
41%
59%
68%
Others
Team building
Dating
Family reunion
Weekends
Company's party
Class reunion
Birthday
Meeting friends
Occasions
91%
44%
31%
20%
3%
Friends Co-workers Family Boyfriend /
girlfriend
Alone
Accompanied partner

7. カラオケにかける費用について
8%
8%
6%
14%
15%
16%
10%
12%
12%
1%
4%
8%
7%
23%
16%
11%
14%
16%
13%
19%
10%
11%
15%
13%
5%
5%
9%
Up to 50,000VND
50,001 - 70,000VND
70,001 - 90,000VND
90,001 - 100,000VND
100,001 - 150,000VND
150,001 - 200,000VND
200,001 - 250,000VND
250,001 - 300,000VND
More than 300,001VND
16-22 23-29 30-49
20代の23%が100K-150Kを支出

8. カラオケでうたう曲のの言語は何ですか？
2%
0%
6%
0%
28%
97%
1%
0%
0%
1%
23%
97%
0%
1%
2%
3%
21%
99%
French
Japanese
Chinese
Korean
English
Vietnamese
16-22 23-29 30-49
やはりほとんどがベトナム語

9. どのように歌を選曲しますか？
1%
16%
13%
35%
82%
0%
27%
28%
49%
69%
2%
14%
26%
39%
69%
Others
Memorize the song code
Search menu from the screen
Search from karaoke mobile app
Read the song list book
16-22 23-29 30-49
カラオケ屋にある本から選曲が最も一般的

10. カラオケを１回どのくらいの時間しますか？
1%
1%
31%
49%
14%
3%
0%
2%
30%
38%
25%
6%
1%
7%
32%
38%
18%
5%
Less than 30 minutes
31 minutes - 1 hour
1-2 hours
2-3 hours
3-4 hours
More than 4 hours
16-22 23-29 30-49
30〜49の49％が２−３時間を選択

11. １人カラオケについてどう思いますか？
Agree, 77%
Disagree, 23%
Go to Karaoke alone is lonely
77%が１人カラオケは寂しいと回答

12. 人気のカラオケアプリについて
選曲して歌詞の閲覧が可能
Karaoke Vietnam iKara – Sing Karaoke

13. 参照：ホーチミンで人気のカラオケハウス
Nnice Karaoke – 27% Mimi Karaoke – 11%
King Karaoke – 2% Kingdom Karaoke – 2%
Among more than 365 Karaoke places in Ho Chi Minh City, these are most popular

14. 参照：ホーチミンのカラオケ価格
• Student Karaoke: ~ 15,000 - 30,000VND / hour
• Normal Karaoke: ~ 60,000 – 70,000VND / hour
• Luxurious Karaoke: > 80,000 VND / hour
Pricing varies based on the grade but starts from 15,000 VND
(75 cents / hour)

15. Drink Food
Eating / Drinking costs are quite high (e.g Heineken bottle
27000 VND)
参照：ホーチミンのカラオケ飲食費用

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