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Conferencia marketing de las artes david brownlee

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ASIMETRICA GESTION CULTURAL
ASIMETRICA GESTION CULTURAL
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Arts  Funding  or   Public  Funding?   David  Brownlee   10  -­‐  10  -­‐  11  
Capacity  –  increasing  people’s  ability  to   understand  and  navigate  the  world   Experience  –  providing  life,  providing   colour,  beauty,  enjoyment,  relaxaGon  and  a   source  of  solace  and  escape     ApplicaGons  –  bringing  people  together,   creaGng  links  between  communiGes  &   encouraging  people  to  feel  a  sense  of  pride  &   belonging  in  their  local  area  
One  voice!  Both  Quality   AND  Accessibility  are   vitally  important  
Understand  the  evidence   &  make  sure  investment   is  made  wisely  
Listen  to  your   audiences  and  engage   them  as  advocates    
Unite!   Understand  and  use   strong  evidence   Make  your  audience  your   advocates  
Conferencia marketing de las artes david brownlee

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  • 1. Arts  Funding  or   Public  Funding?   David  Brownlee   10  -­‐  10  -­‐  11  
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  • 7. Capacity  –  increasing  people’s  ability  to   understand  and  navigate  the  world   Experience  –  providing  life,  providing   colour,  beauty,  enjoyment,  relaxaGon  and  a   source  of  solace  and  escape     ApplicaGons  –  bringing  people  together,   creaGng  links  between  communiGes  &   encouraging  people  to  feel  a  sense  of  pride  &   belonging  in  their  local  area  
  • 8. One  voice!  Both  Quality   AND  Accessibility  are   vitally  important  
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  • 14. Understand  the  evidence   &  make  sure  investment   is  made  wisely  
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