It is a Dynamic Navigation System for your product portfolio that allows you to measure continual shifts in consumer behaviors, attitudes and needs over time and apply proactive strategies that are always aligned to the marketplace and your target audience. Our customized dashboard that monitor consumer sentiment in real-time which can be used to detect emerging trends, need states and be a pipeline for new product ideation.

1. PATHFINDERsm
Social Media Toolset

2. Key Marketing Issues Resolved:
• Periodic monitoring, feedback loop, and calibrating
product portfolio to insure maximum revenue/ volume
potential is realized.
• Identification of new emerging behaviors, attitudes
and needs that serve as a platform for new product
ideation.
• Adjust marketing plans (critical introductory
advertising, pricing, and trade/ consumer promotion)
for new product based on the marketplace reality.
• Proactive mechanism that enables marketer to
facilitate strategic business decisions that will sustain
long-term growth.
• Continuous alignment to foundational work
completed in HONEYCOMBsm, EUREKAsm, OASISsm and
ECHOsm.
PATHFINDER
SM
– Dynamic Navigation/ Feedback
It is a Dynamic Navigation
System for your product portfolio
that allows you to measure
continual shifts in consumer
behaviors, attitudes and needs
over time and apply proactive
strategies that are always
aligned to the marketplace and
your target audience.

3. Financial Institution ABC
Blog Count % +ve % -ve % Neutral
Products
Savings 179 8% 17% 75%
Checking 85 6% 21% 73%
CD 66 4% 6% 90%
Bill Pay 13 15% 23% 62%
Mortgage 78 7% 12% 81%
Lending 10 0% 0% 100%
Customer Touch Points
ATM 85 0% 5.5% 94.5%
Branch 71 6% 6% 88%
Online 57 9% 4% 87%
Phone/Call/Call Center 14 7% 21% 71%
PATHFINDER
SM
– Custom Monitor and Dashboard
Track consumer sentiment by brand/ product and touch point
Example: Consumer Sentiments Toward PNC Bank
Your Company
Blog
Count
% +ve % -ve
%
Neutral
Products
Savings 37 30% 5% 65%
Checking 19 37% 47% 16%
CD 8 25% 0% 75%
Bill Pay 0 0% 0% 0%
Mortgage 12 58% 17% 25%
Lending 3 0% 20% 80%
Company 1
Blog
Count
% +ve % -ve
%
Neutral
179 8% 17% 75%
85 6% 21% 73%
66 4% 6% 90%
13 15% 23% 62%
78 7% 12% 81%
10 0% 0% 100%
Company 2
Blog
Count
% +ve % -ve
%
Neutral
470 15% 23% 62%
101 17% 28% 55%
107 9% 4% 87%
33 18% 4% 78%
182 3% 18% 79%
47 4% 15% 81%
Compare consumer sentiment across competition
Customized Monitoring and Dashboard Tool