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Strategic Communications 
A New Government in Delhi: 
Will the Elephant Dance Again? 
CRITICAL THINKING AT THE CRITICAL TIME™ 
The election campaigns of the incumbent (Indian National 
Congress or Congress) and the challenger (Bhartiya Janata 
Party or BJP) in the recently concluded Indian elections were 
studies in contrast. While the BJP aggressively pushed the 
polarizing figure of its prime ministerial candidate Narendra 
Modi, communication from the Congress appeared 
inadequate, reluctant even to sell some of its best work to the 
electorate. The result was a clear sweep by the BJP, who won 
52% of the parliamentary seats despite winning just 31% of 
the polled votes, and is the first single-party majority 
government in three decades. Such a clear mandate party 
caught many by surprise, including those in the victor’s camp. 
In stark contrast, the Congress’ Gandhi-Nehru dynastic appeal 
has clearly worn thin, with less than 10% of the seats in the 
lower house the Congress will not be able to assume 
leadership of the official opposition party (a cabinet rank 
position in government) by itself. 
In this article, we analyse the implications this change of guard 
in Delhi may have for the business community in India and 
abroad. 
A Functioning Parliament 
With a clear majority government of 282 of the 553 seats in 
the lower house (Lok Sabha) of parliament, the new BJP 
government can function without coalition partners getting in 
its way. Parliamentary proceedings in the lower house are 
expected to be tamer and more productive in the next five 
years. However, with only 62 seats in the 245-seat upper 
house (Rajya Sabha), the government will be unable to pass 
legislative bills without the support of the Congress and its 
allies (as non-money bills require passage in both houses). The 
numbers in the upper house are expected to change in BJP’s 
favour in 2016, when a third of the upper house seats are up 
for re-election. 
Till then, the BJP government is expected to focus on 
administrative improvements, with an emphasis on taxation 
reforms, to reassure investors and kick-start the investment 
cycle once again. Following are three taxation-related policy 
initiatives that the new government is expected take up in the 
first 100 days of its tenure: 
• Roll back of retrospective taxation provisions: The BJP 
had promised to end to the colourfully-worded ‘tax 
terrorism’ of the previous government. Winning back 
investor interest has been highlighted as its first priority. 
Prime Minister Modi is unlikely to delay a resolution on this 
contentious issue and is expected to provide clarity on this 
subject by July 2014, during the budget session of 
parliament. 
• Goods and Service Tax (GST) Bill: This significant 
legislation harmonises the multiple central and state-level 
indirect tax regimes currently in place, and replaces it with a 
single unified regime. The new government is hoping to 
enact the necessary legislation for a nationwide GST roll-out 
by 1 April 2015. The Congress has promised, for now, to 
support the government and allow passage of both the 
constitutional amendment bill (dividing central and state tax 
remits) that needs to precede the GST Bill, and the GST Bill 
itself in the upper house. 
• Direct Tax Code (DTC): This will replace India’s archaic 
income tax laws and simplify the tax structure. The roll-out, 
however, is expected to coincide with that of the new GST 
regime. 
While speaking in support of ‘job creating’ Foreign Direct 
Investment (FDI) in all sectors, other than multi-brand retail, it 
remains to be seen which of the FDI related legislations will 
finally be tabled by the government. Some of the bills 
introduced by the earlier government (which have now lapsed 
with its dissolution) — Civil Aviation Authority Bill, Forward 
Contracts Amendment Bill, Insurance Laws Amendment Bill 
(which seeks to raise FDI limits in the insurance sector from 
existing 26% to 49%), the Microfinance Bill and the Bill 
proposing entry of foreign educational institutions — may be 
selectively re-introduced in the lower house over the next 
12–18 months.
A New Government in Delhi: Will the Elephant Dance Again? 
CRITICAL THINKING AT THE CRITICAL TIME™ 
A Leaner Government Structure 
Delhi policy circles are abuzz with talk about a leaner executive structure and a consolidation of related ministries and government departments (the earlier government had 71 ministers to accommodate coalition allies into the executive arm). This one step alone, if implemented, is expected to cut bureaucracy significantly, reduce inter-ministerial turf wars, and allow faster decision making. 
Current power-related ministries — Power, Coal, Petroleum & Natural Gas, Atomic Energy and Renewable Energy — may be merged into a single Ministry of Energy over the next few months. Likewise, a new Ministry of Transport could see the present three ministries — Railways, Surface Transport & Highways, and Shipping & Ports — consolidated under a single ministry. Tourism, Culture and Civil Aviation ministries are expected to be merged on account of the synergies between them. The Commerce Ministry and the Department of Industrial Policy and Promotion (DIPP) under it are likely to be brought under the External Affairs ministry, which is a strong indication of the economic and trade oriented foreign policy that the new government is keen to pursue. FDI policy and implementation may be brought under a single ministry, the Finance Ministry (currently, it’s split between the Commerce and Finance Ministries). This should put an end to the turf wars between the two ministries that have been blamed for policy inconsistencies and for confusing investors. 
The new Prime Minister’s Office (PMO) will be a significant power centre and senior bureaucrats from Narendra Modi’s former team in Gujarat are expected to join him in the PMO. 
All the Prime Minister’s Men — Possible PMO Constituents 
Amit Shah 
Former Gujarat home minister and BJP general secretary is the new Prime Minister’s closest confidante. K Kailashnathan Served as Principal Secretary to the Chief Minister of Gujarat, and has held leadership positions in state- owned enterprises in Gujarat. 
Ajit Doval 
A former director of the Intelligence Bureau, India’s internal intelligence agency, Doval is touted to be the next National Security Advisor in the PMO. AK Sharma Additional principal secretary in Gujarat, Sharma heads the Gujarat Infrastructure Development Board. 
Hansmukh Adhia 
Principal Secretary of education in Gujarat, earlier Principal Secretary to Narendra Modi. Anil Baijal Former Union home secretary, Baijal earlier served as the head of state- owned airline, Indian Airlines, and the state broadcasting corporation, Prasar Bharati. 
Bharat Lal 
Gujarat’s resident commissioner in Delhi. Hiren Joshi Narendra Modi's digital-media strategist, Joshi manages a team of 2,000+ volunteers and all social media campaigns. 
One area where the government seems to be keen to break new ground is improving the working relationship between the central government in Delhi and the 28 state governments. If indications are anything to go by, there may be new ministry for state affairs. A policy first, it has the potential to trigger a new dynamic in centre-state relations and is a candid admission signifying the importance of efficient state-level implementation on all policy initiatives. 
The new leadership has many good ideas and plenty of enthusiasm. The challenges however, are not insignificant — kick-starting the investment cycle while also maintaining fiscal stability has been emphasised; as has cutting the US$41 billion annual subsidy bill on food, petroleum and fertiliser; and subsiding retail inflation, which remains stubbornly above 8%. 
Infrastructure Investments and Energy Sector Reforms 
The new government is under pressure to follow-through on its commitment to infrastructure investment, as articulated in its election campaign manifesto. Prominent amongst these were: the establishment of a high-speed national railway network called the Diamond Quadrilateral system, integrated public transport projects including the development of waterways for passenger and cargo transport, the development of a national fibre optic network, and a ports modernisation programme. 
Project implementation of stalled infrastructure and industrial projects, even without embarking on these new projects, will be a key driver in plans to revive growth. The new government has promised to create an easier operating environment by reducing the number of clearances required for projects and improving coordination between the different arms of the government to get stalled projects moving. 
The private sector has been hoping for an early review of the recently enacted Land Acquisition Act that has stringent provisions (some would say ‘anti-industry’) towards land acquisition for infrastructure and industrial use. The new government could move an amendment later in its term, once it has secured support for it in both houses, i.e. post 2016. 
Energy sector reforms have been identified as another priority area. There have been allusions to a re-structuring of the coal sector and allowing private participation in exploration. The BJP’s pre-election manifesto spoke about expanding gas grids across the country, for both consumer and industrial use. 
Domestic manufacturing is expected to receive a lot of attention by the new government — particularly in the area of defence manufacturing, and a strong preference for technology-transfer agreements.
A New Government in Delhi: Will the Elephant Dance Again? 
CRITICAL THINKING 
AT THE CRITICAL TIME™ 
MUMBAI 
Amrit Singh Deo 
Senior Director, Strategic Communications 
+91 9167 428242 
amrit.singhdeo@fticonsulting.com 
About FTI Consulting 
FTI Consulting, Inc. is a global business advisory firm dedicated to helping organisations protect and enhance enterprise 
value in an increasingly complex legal, regulatory and economic environment. FTI Consulting professionals, who are 
located in all major business centers throughout the world, work closely with clients to anticipate, illuminate and 
overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory 
issues, reputation management and restructuring. 
www.fticonsulting.com ©2014 FTI Consulting, Inc. All rights reserved. 
The New Cabinet 
The new Indian government took formal charge with the 
swearing in of the country’s 15th Prime Minister and the 
cabinet of ministers (six of them women), along with a number 
of important Ministers of State with independent charge. A 
larger team will be announced in due course. 
CABINET MINISTERS EXPECTED PORTFOLIO 
Rajnath Singh Home Affairs 
Sushma Swaraj Foreign Affairs 
Arun Jaitley Finance, Defence 
Venkaiah Naidu Parliamentary Affairs 
Nitin Gadkari Transport 
Sadananda Gowda Railways 
Uma Bharati Water Resources 
Najma Heptullah Minority Affairs 
Gopinath Munde Rural Development 
Ram Vilas Paswan (LJP)* Food & Civil Supplies 
Kalraj Mishra Heavy Industries 
Maneka Gandhi 
Women & Child 
Development 
Ananth Kumar Chemicals & Fertiliser 
Ravi Shankar Prasad Law, Telecommunications 
Ashok Gajapati Raju (TDP)* Civil Aviation 
Ananth Geete (SS)* Not decided 
Harsimrat Kaur Badal 
(Akali)* 
Food Processing 
Narendra Singh Tomar Steel & Mines 
Jual Oram Tribal Affairs 
Radha Mohan Singh Agriculture 
Thawar Gehlot Social Justice 
Smriti Irani 
Human Resource 
Development 
Dr. Harsh Vardhan Health Minister 
* Denotes other non-BJP political parties, whereby LJP refers to the Lok 
Janshakti Party, TDP refers to the Telugu Desam Party, SS refers to the Shiv 
Sena party and Akali refers to the Shiromani Akali Dal party. 
Foreign Policy Signals 
The new Prime Minister, Narendra Modi, seems to have begun 
well. Invitations to prominent world leaders to the swearing in 
ceremony indicate a confident and pragmatic foreign policy 
vision. The presence of the Pakistan Prime Minister, Nawaz 
Sharif, along with other South Asian leaders at the swearing in 
ceremony speaks of good beginnings. Prime Minister Narendra 
Modi has firstly committed to a visit to Bangladesh in his 
official capacity as the Indian Prime Minster — an indication of 
the priority accorded to relations with India’s immediate 
neighbours. 
The BJP pre-election manifesto had spoken about ‘revising and 
updating’ India’s nuclear doctrine of no-first-use policy and 
making it ‘relevant to the challenges of current times,’ 
surprising many within the BJP itself. A revision of the nuclear 
doctrine combined with expected increases in defence 
spending is bound to unsettle India’s neighbours. Modi’s pre-emptive 
outreach to them early on speaks of a bolder foreign 
policy initiative than has been practiced by the earlier 
government. 
International watchers in the West have been critical of India’s 
failure to spell out a larger role for itself in global affairs. It will 
be interesting to see how Narendra Modi and the Foreign 
Affairs Minister Sushma Swaraj go about changing this 
perception. 
Conclusion 
The new leadership has many good ideas and plenty of 
enthusiasm. The challenges however, are not insignificant. 
Amongst them include kick-starting the investment cycle while 
also maintaining fiscal stability; cutting the US$41 billion 
annual subsidy bill on food, petroleum and fertiliser; and 
subsiding retail inflation, which remains stubbornly above 8%. 
Additionally to address, the sovereign rating, which is on thin 
ice at the lowest investment grade (BBB–) with a negative 
outlook as per Standard & Poor. 
The Indian capital markets and business community have 
been exuberantly celebrating the BJP win. The BSE Sensex and 
NSE Nifty market indices touched record highs after the BJP’s 
electoral victory, discounting predictions of a weak monsoon 
(that could weaken rural incomes). 
All this positive sentiment puts the weight of expectations on 
Modi’s new team. There is much work to be done with little 
room to manoeuvre. India’s new political leadership will need a 
repeat of their electoral performance to kick-start growth in the 
Indian economy and to get the economic giant to dance again.

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A New Govt. in Delhi - Will The Elephant Dance Again

  • 1. Strategic Communications A New Government in Delhi: Will the Elephant Dance Again? CRITICAL THINKING AT THE CRITICAL TIME™ The election campaigns of the incumbent (Indian National Congress or Congress) and the challenger (Bhartiya Janata Party or BJP) in the recently concluded Indian elections were studies in contrast. While the BJP aggressively pushed the polarizing figure of its prime ministerial candidate Narendra Modi, communication from the Congress appeared inadequate, reluctant even to sell some of its best work to the electorate. The result was a clear sweep by the BJP, who won 52% of the parliamentary seats despite winning just 31% of the polled votes, and is the first single-party majority government in three decades. Such a clear mandate party caught many by surprise, including those in the victor’s camp. In stark contrast, the Congress’ Gandhi-Nehru dynastic appeal has clearly worn thin, with less than 10% of the seats in the lower house the Congress will not be able to assume leadership of the official opposition party (a cabinet rank position in government) by itself. In this article, we analyse the implications this change of guard in Delhi may have for the business community in India and abroad. A Functioning Parliament With a clear majority government of 282 of the 553 seats in the lower house (Lok Sabha) of parliament, the new BJP government can function without coalition partners getting in its way. Parliamentary proceedings in the lower house are expected to be tamer and more productive in the next five years. However, with only 62 seats in the 245-seat upper house (Rajya Sabha), the government will be unable to pass legislative bills without the support of the Congress and its allies (as non-money bills require passage in both houses). The numbers in the upper house are expected to change in BJP’s favour in 2016, when a third of the upper house seats are up for re-election. Till then, the BJP government is expected to focus on administrative improvements, with an emphasis on taxation reforms, to reassure investors and kick-start the investment cycle once again. Following are three taxation-related policy initiatives that the new government is expected take up in the first 100 days of its tenure: • Roll back of retrospective taxation provisions: The BJP had promised to end to the colourfully-worded ‘tax terrorism’ of the previous government. Winning back investor interest has been highlighted as its first priority. Prime Minister Modi is unlikely to delay a resolution on this contentious issue and is expected to provide clarity on this subject by July 2014, during the budget session of parliament. • Goods and Service Tax (GST) Bill: This significant legislation harmonises the multiple central and state-level indirect tax regimes currently in place, and replaces it with a single unified regime. The new government is hoping to enact the necessary legislation for a nationwide GST roll-out by 1 April 2015. The Congress has promised, for now, to support the government and allow passage of both the constitutional amendment bill (dividing central and state tax remits) that needs to precede the GST Bill, and the GST Bill itself in the upper house. • Direct Tax Code (DTC): This will replace India’s archaic income tax laws and simplify the tax structure. The roll-out, however, is expected to coincide with that of the new GST regime. While speaking in support of ‘job creating’ Foreign Direct Investment (FDI) in all sectors, other than multi-brand retail, it remains to be seen which of the FDI related legislations will finally be tabled by the government. Some of the bills introduced by the earlier government (which have now lapsed with its dissolution) — Civil Aviation Authority Bill, Forward Contracts Amendment Bill, Insurance Laws Amendment Bill (which seeks to raise FDI limits in the insurance sector from existing 26% to 49%), the Microfinance Bill and the Bill proposing entry of foreign educational institutions — may be selectively re-introduced in the lower house over the next 12–18 months.
  • 2. A New Government in Delhi: Will the Elephant Dance Again? CRITICAL THINKING AT THE CRITICAL TIME™ A Leaner Government Structure Delhi policy circles are abuzz with talk about a leaner executive structure and a consolidation of related ministries and government departments (the earlier government had 71 ministers to accommodate coalition allies into the executive arm). This one step alone, if implemented, is expected to cut bureaucracy significantly, reduce inter-ministerial turf wars, and allow faster decision making. Current power-related ministries — Power, Coal, Petroleum & Natural Gas, Atomic Energy and Renewable Energy — may be merged into a single Ministry of Energy over the next few months. Likewise, a new Ministry of Transport could see the present three ministries — Railways, Surface Transport & Highways, and Shipping & Ports — consolidated under a single ministry. Tourism, Culture and Civil Aviation ministries are expected to be merged on account of the synergies between them. The Commerce Ministry and the Department of Industrial Policy and Promotion (DIPP) under it are likely to be brought under the External Affairs ministry, which is a strong indication of the economic and trade oriented foreign policy that the new government is keen to pursue. FDI policy and implementation may be brought under a single ministry, the Finance Ministry (currently, it’s split between the Commerce and Finance Ministries). This should put an end to the turf wars between the two ministries that have been blamed for policy inconsistencies and for confusing investors. The new Prime Minister’s Office (PMO) will be a significant power centre and senior bureaucrats from Narendra Modi’s former team in Gujarat are expected to join him in the PMO. All the Prime Minister’s Men — Possible PMO Constituents Amit Shah Former Gujarat home minister and BJP general secretary is the new Prime Minister’s closest confidante. K Kailashnathan Served as Principal Secretary to the Chief Minister of Gujarat, and has held leadership positions in state- owned enterprises in Gujarat. Ajit Doval A former director of the Intelligence Bureau, India’s internal intelligence agency, Doval is touted to be the next National Security Advisor in the PMO. AK Sharma Additional principal secretary in Gujarat, Sharma heads the Gujarat Infrastructure Development Board. Hansmukh Adhia Principal Secretary of education in Gujarat, earlier Principal Secretary to Narendra Modi. Anil Baijal Former Union home secretary, Baijal earlier served as the head of state- owned airline, Indian Airlines, and the state broadcasting corporation, Prasar Bharati. Bharat Lal Gujarat’s resident commissioner in Delhi. Hiren Joshi Narendra Modi's digital-media strategist, Joshi manages a team of 2,000+ volunteers and all social media campaigns. One area where the government seems to be keen to break new ground is improving the working relationship between the central government in Delhi and the 28 state governments. If indications are anything to go by, there may be new ministry for state affairs. A policy first, it has the potential to trigger a new dynamic in centre-state relations and is a candid admission signifying the importance of efficient state-level implementation on all policy initiatives. The new leadership has many good ideas and plenty of enthusiasm. The challenges however, are not insignificant — kick-starting the investment cycle while also maintaining fiscal stability has been emphasised; as has cutting the US$41 billion annual subsidy bill on food, petroleum and fertiliser; and subsiding retail inflation, which remains stubbornly above 8%. Infrastructure Investments and Energy Sector Reforms The new government is under pressure to follow-through on its commitment to infrastructure investment, as articulated in its election campaign manifesto. Prominent amongst these were: the establishment of a high-speed national railway network called the Diamond Quadrilateral system, integrated public transport projects including the development of waterways for passenger and cargo transport, the development of a national fibre optic network, and a ports modernisation programme. Project implementation of stalled infrastructure and industrial projects, even without embarking on these new projects, will be a key driver in plans to revive growth. The new government has promised to create an easier operating environment by reducing the number of clearances required for projects and improving coordination between the different arms of the government to get stalled projects moving. The private sector has been hoping for an early review of the recently enacted Land Acquisition Act that has stringent provisions (some would say ‘anti-industry’) towards land acquisition for infrastructure and industrial use. The new government could move an amendment later in its term, once it has secured support for it in both houses, i.e. post 2016. Energy sector reforms have been identified as another priority area. There have been allusions to a re-structuring of the coal sector and allowing private participation in exploration. The BJP’s pre-election manifesto spoke about expanding gas grids across the country, for both consumer and industrial use. Domestic manufacturing is expected to receive a lot of attention by the new government — particularly in the area of defence manufacturing, and a strong preference for technology-transfer agreements.
  • 3. A New Government in Delhi: Will the Elephant Dance Again? CRITICAL THINKING AT THE CRITICAL TIME™ MUMBAI Amrit Singh Deo Senior Director, Strategic Communications +91 9167 428242 amrit.singhdeo@fticonsulting.com About FTI Consulting FTI Consulting, Inc. is a global business advisory firm dedicated to helping organisations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. FTI Consulting professionals, who are located in all major business centers throughout the world, work closely with clients to anticipate, illuminate and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management and restructuring. www.fticonsulting.com ©2014 FTI Consulting, Inc. All rights reserved. The New Cabinet The new Indian government took formal charge with the swearing in of the country’s 15th Prime Minister and the cabinet of ministers (six of them women), along with a number of important Ministers of State with independent charge. A larger team will be announced in due course. CABINET MINISTERS EXPECTED PORTFOLIO Rajnath Singh Home Affairs Sushma Swaraj Foreign Affairs Arun Jaitley Finance, Defence Venkaiah Naidu Parliamentary Affairs Nitin Gadkari Transport Sadananda Gowda Railways Uma Bharati Water Resources Najma Heptullah Minority Affairs Gopinath Munde Rural Development Ram Vilas Paswan (LJP)* Food & Civil Supplies Kalraj Mishra Heavy Industries Maneka Gandhi Women & Child Development Ananth Kumar Chemicals & Fertiliser Ravi Shankar Prasad Law, Telecommunications Ashok Gajapati Raju (TDP)* Civil Aviation Ananth Geete (SS)* Not decided Harsimrat Kaur Badal (Akali)* Food Processing Narendra Singh Tomar Steel & Mines Jual Oram Tribal Affairs Radha Mohan Singh Agriculture Thawar Gehlot Social Justice Smriti Irani Human Resource Development Dr. Harsh Vardhan Health Minister * Denotes other non-BJP political parties, whereby LJP refers to the Lok Janshakti Party, TDP refers to the Telugu Desam Party, SS refers to the Shiv Sena party and Akali refers to the Shiromani Akali Dal party. Foreign Policy Signals The new Prime Minister, Narendra Modi, seems to have begun well. Invitations to prominent world leaders to the swearing in ceremony indicate a confident and pragmatic foreign policy vision. The presence of the Pakistan Prime Minister, Nawaz Sharif, along with other South Asian leaders at the swearing in ceremony speaks of good beginnings. Prime Minister Narendra Modi has firstly committed to a visit to Bangladesh in his official capacity as the Indian Prime Minster — an indication of the priority accorded to relations with India’s immediate neighbours. The BJP pre-election manifesto had spoken about ‘revising and updating’ India’s nuclear doctrine of no-first-use policy and making it ‘relevant to the challenges of current times,’ surprising many within the BJP itself. A revision of the nuclear doctrine combined with expected increases in defence spending is bound to unsettle India’s neighbours. Modi’s pre-emptive outreach to them early on speaks of a bolder foreign policy initiative than has been practiced by the earlier government. International watchers in the West have been critical of India’s failure to spell out a larger role for itself in global affairs. It will be interesting to see how Narendra Modi and the Foreign Affairs Minister Sushma Swaraj go about changing this perception. Conclusion The new leadership has many good ideas and plenty of enthusiasm. The challenges however, are not insignificant. Amongst them include kick-starting the investment cycle while also maintaining fiscal stability; cutting the US$41 billion annual subsidy bill on food, petroleum and fertiliser; and subsiding retail inflation, which remains stubbornly above 8%. Additionally to address, the sovereign rating, which is on thin ice at the lowest investment grade (BBB–) with a negative outlook as per Standard & Poor. The Indian capital markets and business community have been exuberantly celebrating the BJP win. The BSE Sensex and NSE Nifty market indices touched record highs after the BJP’s electoral victory, discounting predictions of a weak monsoon (that could weaken rural incomes). All this positive sentiment puts the weight of expectations on Modi’s new team. There is much work to be done with little room to manoeuvre. India’s new political leadership will need a repeat of their electoral performance to kick-start growth in the Indian economy and to get the economic giant to dance again.