1. Copyright UNICEF Digitial Citizenship and Safety. Project Mgr. Akshay Sinha asinha@unicef.org. Designer Olivier Marie omarie@unicef.org

2. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Overview
1. Objective and Methodology
2. General Characteristics of respondents
3. Digital behavior of respondents
4. Conclusion and Recommendations
Digital Citizenship & Safety

3. Objective and Methodology
Copyright UNICEF Digitial Citizenship and Safety. Project Mgr. Akshay Sinha asinha@unicef.org. Designer Olivier Marie omarie@unicef.org

4. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Objective
Understand the digital behavior of
adolescents and young people
when first interacting on Mxit.
Digital Citizenship & Safety

5. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Questions
✔ Age?
✔ Gender?
✔ What village, town, or city do you live in?
✔ What is your race?
✔ What grade are you in right now, or what was the highest level of education you
completed?
✔ What do you do most on MXit?
✔ Have you ever been insulted on MXit by other? If yes, what was the insult
about?
✔ Have you ever talked online to people you have never met?
✔ What activity do you do most at home?
✔ What do you talk about MOST in MXit chatrooms?
✔ In chatrooms, what is the most important reason for you to ask for ASLR instead
of ASL?
Digital Citizenship & Safety

6. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Results
■ Sample Size: 25,876
■ 11 Questions: 6 Open Ended and 5 Closed Ended.
■ Categorical (both nominal and ordinal) and Quantity Variables (discrete)
measured and counted.
■ Open-ended responses were categorized into existing or new categories
wherever possible.
■ Responses ranging from nonsense, unrelated, “do not chat”, random words, and
indecent/illegal activity type responses were categorized under “Null” and did not
impact the %.
Digital Citizenship & Safety

7. General Characteristics of respondents
Copyright UNICEF Digitial Citizenship and Safety. Project Mgr. Akshay Sinha asinha@unicef.org. Designer Olivier Marie omarie@unicef.org

8. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Age
Digital Citizenship & Safety

9. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Gender
Digital Citizenship & Safety

10. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Geographic composition
Eastern Cap 2 335
Free State 1 302
Gauteng 7 774
Kwazulu-Natal 4 039
Limpopo 1 155
Mpumalanga 1 177
North West 1 099
Nothern Cape 624
Western Cape 5 301
Digital Citizenship & Safety

11. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Ethnicities
Digital Citizenship & Safety

12. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Education
Digital Citizenship & Safety

13. Digital behavior of respondents
Copyright UNICEF Digitial Citizenship and Safety. Project Mgr. Akshay Sinha asinha@unicef.org. Designer Olivier Marie omarie@unicef.org

14. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
MXit Usage Habits
Digital Citizenship & Safety

15. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Cyberbullying
Digital Citizenship & Safety

16. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Talking to Strangers
Have you ever talked to people you’ve met online ?
Digital Citizenship & Safety

17. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Behavior and Activities at Home
Digital Citizenship & Safety

18. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Mxit chatrooms subjects
Digital Citizenship & Safety

19. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Why ASLR?
Digital Citizenship & Safety

20. Conclusion and Recommendations
Copyright UNICEF Digitial Citizenship and Safety. Project Mgr. Akshay Sinha asinha@unicef.org. Designer Olivier Marie omarie@unicef.org

21. Objective and General Characteristics Digital behavior of Conclusion and
Methodology of respondents respondents Recommendations
Emerging
Synthesis trends
Digital Citizenship & Safety