5. VIBE MAGAZINE
 Is a music and entertainment magazine
 Features R&B/Hip-hop artists and music
 The magazine is founded by producer Quincy
Jones launched in 1993
 Vibe magazine is issued every month as they were
purchased by private equity investment fund,
InterMedia partners
 The target audience is young, urban followers.
 On June 30, 2009, it was announced that VIBE was
shutting down the magazine , however it was stated
by Jones that it would still be alive online.

6. VIBE or VOLUME?
 Vibe Magazine was called Volume at first before the co-
funding director.
 Scott poulson Bryant gave it the name VIBE
 After shutting down, intermedia partners LP bought
VIBE magazine.
 Ron Burke and Magic Johnson later invested in the
company.
 Vibe Holdings merged with Blackbook Media to form
Vibe Media in 2012

7. What is InterMedia ?
 Founded in 1988 by Leo Hindery Jr., InterMedia Partners,
LP
 InterMedia’s Senior Partners have over 50 years of
operating experience and, by making control investments,
they are able to bring that knowledge base to bear on the
acquired assets.
 They have invested in broadcast television, print,
programming as well as cable television
 The team focuses on what can be done at the company to
improve the assets and grow the business. Working hand
in hand with portfolio company managements,
InterMedia’s partners use their operating backgrounds to
bring added value and experience to each of the
portfolio’s companies
 improving on the company.

8. Covers
 Vibe’s magazine was known for being
the creative direction of their covers.
 Eg; Mary J Blige, Trey Songz, Beyonce,
Mariah Carey, Lil Wane and many more
famous artists appeared on the cover of
VIBE about their latest News/Music .
 The first non-photograph cover of VIBE
was an illustration of late singer Aaliyah
by well known artist/illustrator Alvaro

9. Content
 The content of the magazine included; the back page
list 20 Questions, the Boomshots column about
reggae and Caribbean music by Rob Kenner,
Revolutions music reviews and VIBE Confidential, a
celebrity gossip column and next profiled up-and-
coming artists.
 VIBE used a lot of models that had an ethnic
backgrounds to connect with the urban style and
customers/readers.
 Former editor Emil Wilbikin was credited as she
styled those pages.
 September 2003, the magazine created different
covers using black and white portraits of the most
popular cover subjects.

10. Extra information
 Beginning in 2003, VIBE produced and aired its annual awards
show on UPN through 2006, and VH1 Soul in 2007.
 VIBE also publishes books, on hip-hop culture.
 Additionally, the magazine published a spin-off publication.
 VIBE magazine was aimed at females multicultural demographic,
Vibe Vixen included features on beauty, fashion, and female
entertainers.
 R&B starlet Ciara appeared on the inaugural issue's cover.
 late-night talk show of the Vibe same name premiered in August
1997 and was produced by Quincy Jones, hosted by Chris
Spencer, and featured President Bill Clinton.
 There are also other platforms such as, Vibe brand are VIBE
Online, the magazine's online presence; VIBE On Demand, the
impressive online video channel VLN TV; VIBE film; and MVibe, a
wireless content provider for hand-held devices, as well as CD and
DVD lines distributed under the same name.

11. Is it a good publisher?
 I think this is a good publisher because it’s
a similar target audience
 The magazine is based on R&B and hip-
hop this relates to the genre of magazine
that I want to do, which is helpful for me.
 Its helpful because it allows me to look at
what type of celebrities are associated in
this magazine and what colours and
layouts I can use for the same genre/style
of my magazine.